Executive Summary

The executive summary template below was prepared by Jeffry A. Timmons from his book, New Venture Creation, Entrepreneurship For The 21st Century, 7th Edition, published by McGraw-Hill/Irwin.

This template is a suggested format for the B.E.T.A. Challenge submission. Please consult with your faculty sponsor or Antonette Ho if you have any questions.

• Description of the Business Concept and the Business.
• The Opportunity and Strategy.
• The Target Market and Projections.
• The Competitive Advantages.
• Sustainability.
• The Team.
• The Offering.

© 2007 Jeffry A. Timmons