The executive summary template below was prepared by Jeffry A. Timmons from his book, New Venture Creation, Entrepreneurship For The 21st Century, 7th Edition, published by McGraw-Hill/Irwin.
This template is a suggested format for the B.E.T.A. Challenge submission. Please consult with your faculty sponsor or Antonette Ho if you have any questions.
- Description of the Business Concept and the Business.
- The Opportunity and Strategy.
- The Target Market and Projections.
- The Competitive Advantages.
- The Team.
- The Offering.
© 2007 Jeffry A. Timmons