Curriculum

Retail Concentration

Required Courses

MKT3540 Retailing Management*
MOB3573 Supply Chain Management*

Elective Courses

(Choose a minimum of 2 courses from this list)

MKT3510 Marketing Research*
MKT3550 Consumer Behavior
MKT4505 Marketing Management*
MKT4510 Services Marketing
MKT4515 Brand Management*
MKT4560 Global Marketing Management*
MKT3500 Marketing Communications*
MKT3560 Developing and Marketing New Products*
MOB3515 Human Resource Management*
MOB3510 Service Strategy and Innovation
MOB3522 Business and the Environment*
MOB3560 Global Strategic Management*
MOB3580 Negotiations*
QTM3610 Applied Multivariate Statistics
QTM3612 Data Mining and Competing Analytics
QTM3615 Time Series and Forecasting*
QTM3620 Operations Research
EPS3580 Marketing for Entrepreneurs*
EPS3545 Family As Entrepreneur
EPS3501 Entrepreneurship and Opportunity*
MIS3530 Electronic Business*
MIS3525 Enterprise 2.0: Building Social Networks
LAW3560 International Law for Business*

Suggested Courses

(Not for credit in the concentration)

EPS3525 Social Enterprise Management
EPS3515 Key to Success Family Business
MKT3574 Managing the Sales Process*
ANT3671 Material Culture
ECN3660 International Trade Theory and Policy*
ECN3670 Role of Government in Market Economy*

Suggested Career Paths

Retail Management

  • Merchandising/buying
  • Store operations
  • Brand management (selling to retailers)
  • Sales

Courses

MKT3510 Marketing Research*
MKT3550 Consumer Behavior
MKT4510 Services Marketing
MKT4515 Brand Management*
MKT3500 Marketing Communications*
MOB3515 Human Resource Management*
MOB3510 Service Strategy and Innovation
MOB3580 Negotiations*
MIS3525 Enterprise 2.0: Building Social Networks
MKT4505 Marketing Management*
MKT4560 Global Marketing Management*
MKT3560 Developing and Marketing New Products*

Analytical Retail Intellegence

  • Marketing research
  • Analytics—scanner and panel data for retailers or information
  • Consultants for retailers

Courses

MKT3510 Marketing Research*
QTM3612 Applied Data Mining and Competiting Analytics
QTM3615 Time Series and Forecasting*
QTM3620 Operations Research
QTM3610 Applied Multivariate Statistics

Retailing for Entrepreneurs

  • Family businesses or new retail ventures
  • Selling to retailers

Courses

EPS3580 Marketing for Entrepreneurs*
EPS3545 Family As Entrepreneur
EPS3501 Entrepreneurship and Opportunity*
MOB3515 Human Resource Management*
MOB3510 Service Strategy and Innovation
MOB3580 Negotiations*
MKT4560 Global Marketing Management*

Supply Chain Operations

  • Retailing, selling to retailers, consulting
  • Inventory management, procurement, consulting
  • Managing the flow of goods/services, information, and financials from raw materials to end users

Courses

MOB3510 Service Strategy and Innovation
MIS3530 Electronic Business*
MOB3580 Negotiations*
LAW3560 International Law for Business*
QTM3615 Time Series and Forecasting*
QTM3620 Operations Research
QTM3610 Applied Multivariate Statistics*
MOB3522 Business and the Environment*
MOB3560 Global Strategic Management*


*Held Fall 2011