Ross D. Petty (2011), The Evolution of Trademark Law and the Co-development of the Concept of Brand Marketing in the U.S. before 1946, 31(1) Journal of Macromarketing 85-99.
Ross D. Petty (2011), Labels and Trademarks and Prints, Oh My! Legal Evidence of US Interest in Brand Protection in the 1800s, Marketing History in the New World, Proceedings of the 15th Biennial Conference in Historical Analysis & Research in Marketing (CHARM) 145-156 (L. Neilson ed.).
Ross D. Petty and Joan Lindsey-Mullikin (2011), Marketing Tactics Discouraging Price Search: Deception and Competition 64(1) Journal of Business Research 67-73.
Ross D. Petty, Susanna H. S. Leong and May O. Lwin (2010) Slogans that Both Promote and Identify the Brand –Using US and EU Trademark Law to Protect Slogans from Imitation (with), 29(3) International Journal of Advertising 473-500.
Ross D. Petty (2010), The “Amazing Adventures” of Super Hero®, 100(3) The Trademark Reporter 729-755.
Ross D. Petty (2010), The Strategic Use of Legal Margins: How to Introduce an Extension of Someone Else’s Brand in LEGAL STRATEGIES: HOW CORPORATIONS USE LAW TO IMPROVE PERFORMANCE, Antoine Masson and Mary J Shariff, eds. Chapter 15, 317-334.
Ross D. Petty (2010), Naming Names: Part three –Safeguarding brand equity in the U.S. by developing a family of trademarks, 17 (8) Journal of Brand Management Special Issue on Brand Governance –Managing and Safeguarding Brand Equity 561-567.
Ross D. Petty (2010), Post Boom Bicycling in Minneapolis: Counting Transportation Use, Cycle History: Proceedings of 20th International Cycle History Conference 73-80 (Gary Sanderson, ed.). This paper was revised as Bicycling in Minneapolis in the Early 20th Century,
Minnesota History 62(3) 84-95 (Oct. 2010).
Ross Petty made the following presentations during the 2010-2011 academic year:
International Advertising law and Regulation: A Research Review and Agenda –The Devil is in the Details. Presented at the 2011 Marketing and Public Policy Conference, Washington, DC (June 2011).
Labels and Trademarks and Prints, Oh My! Legal Evidence of US Interest in Brand Protection in the 1800s. Presented at the 15th Biennial Conference in Historical Analysis & Research in Marketing (CHARM), New York City (May 2011).
The World Wide Web vs. National Trademark Laws –Protecting the Brand in Global Commerce. Presented at the International Trade & Academic Research Conference, London, UK (Nov. 2010).
The “Amazing Adventures” of Super Hero® Presented at the Annual Meeting of the Academy of Legal Studies in Business, Richmond, VA (Aug. 2010).