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 Entrepreneurship Division Course Listings



Spring / 2015




EPS3501 Entrepreneurship and Opportunity (General Credit) EPS3501, EPS3502, EPS3503, EPS3530 and BRC3501 are equivalent courses. Students can take only ONE of these courses. This course concentrates on identifying and evaluating opportunities for new business. The primary purpose is to investigate concepts tools and practices associated with identifying or creating new venture opportunities. Students will explore ways to shape and evaluate the viability of these opportunities by understanding key industry factors, market and competitive factors and customer needs. Students will gain a better understanding of personal entrepreneurial capacity, team building and management, and are augmented with readings, guest speakers, videos, and software simulations. Student teams will do at least two opportunity feasibility assessments. Prerequisites: MCE or SME2031 and SME2021 and SME2011

4.00 credits



EPS3505 Great Entrepreneurial Wealth: Creation, Preservation and Destruction General Credit This course will explore the stages of great entrepreneurial wealth creation, preservation and destruction. Topics will cover geographical and sector concentrations of great wealth formation, along with socio and economic conditions prevailing at the time of generation. Particular emphasis will cover the detailed paths of notable entrepreneurs from the past century, along with the ethical dilemma and social contributions attributed to each of them. The course also discusses the rise and fall of great family dynasties in the section of wealth destruction. Current practice of wealth generation, preservation and destruction methodologies will be reviewed, covering hedge funds, family offices and entrepreneur impropriety. Participants of this course will be expected to enhance skills in identifying market opportunity and wealth generation techniques as well as gain greater insight on interpersonal and market forces that contribute to wealth evaporation. Ethical dilemma, including a thorough discussion of high profile industry scandals, will be explored along with factors contributing to fraud and investor impropriety Prerequisites: none

4.00 credits



EPS3518 Crowdfunding 4 credit general credit This hands-on workshop gives students the opportunity to plan a crowdfunding campaign for a creative project or entrepreneurial venture. Online crowdfunding builds community around innovative projects by organizing stakeholders and leveraging in-person and online social networks. Goals of crowdfunding include stakeholder alignment, concept testing, product pre-selling and venture de-risking. Students work individually or as part of a team to design a crowdfunding campaign which at students’ discretion may be executed following the workshop. Students are expected to meet high standards and the focal point of the course is the production and refinement of a pitch video developed based on stakeholder engagement and opportunity shaping. The course integrates emerging research on crowdfunding and ongoing developments in the industry. Prerequisites: None

4.00 credits



EPS3520 Managing Growing Businesses (General Credit) This course covers the growth phase of an entrepreneurial business, focusing on the nature and challenges of entrepreneurial businesses as they move beyond startup. The primary task for entrepreneurial firms in their growth phase is to build an organization capable of managing this growth, and then ensure the organization can sustain growth as the market and competitive environment changes. The entrepreneur needs to create a professional organization both responsive to external change and entrepreneurial enough to continually create new businesses through innovative thinking. Issues of particular importance to rapidly growing companies include: getting the right people and systems in place, managing with limited resources, cash flow planning, leadership and delegation, professional zing the business, turning around a troubled business, establishing and communicating culture, and creating a vision to drive the organization toward the future. Prerequisites: OEM and MCE (or SME) and EPS350%

4.00 credits



EPS 3580 Marketing for Entrepreneurs (General Credit) This course provides an in-depth study of entrepreneurial marketing strategies for the 21st century. It examines how start-up and small/medium-size companies reach the marketplace and sustain their businesses, within highly-competitive industries. Recognition is given to the need of management to operate flexibly, make maximum effective use of scarce resources in terms of people, equipment and funds, and the opportunities that exist within new and established market niches. Classes focus on a combination of brief lectures, extensive case study analyses and a term-long group assignment involving student-generated entrepreneurial product or service offerings. Prerequisites: OEM AND MCE or SME

4.00 credits



EPS4505 CONSULTING IN TECHNOLOGICAL ENTREPRENEURSHIP 4 credit general credit This variation of the MCFE course provides an excellent opportunity for students to apply the entrepreneurship/business principles that they learn in the classroom to real-world consulting projects. The students gain practical experience by solving actual business situations, dealing with all the ambiguity and uncertainty inherent in fast-moving technical organizations. Students also develop key skills in negotiation, group dynamics, organization, and planning. The San Francisco/Silicon Valley is one region where start-ups are ubiquitous and largely driven by new technology, new social media, and new digital solutions. This course offers students the opportunity to gain hands-on industry experience while working with professionals in this community. Teams of five to seven undergraduate students work as a consulting group for a sponsor company. The students meet with the managers of the company, agree on an issue to address, analyze the problem, and explore possible solutions. The project concludes with the team’s formal recommendations and a presentation to the sponsor company.

4.00 credits



EPS4510 Entrepreneurial Finance (formerly EPS3511) (General Credit) This course focuses on the various aspects of funding and managing entrepreneurial ventures through the various stages of business growth and focuses on understanding business models and kinds of organizations and the various ways these can be financed (i.e corporate, technology, non-profit). Students will learn: 1) the value of pro forma financial planning and what if analysis; b) the various ways to fund and manage the growing firm from inception through harvest with a particular emphasis on deal structure and risk/reward scenarios for different investor types. The class will utilize cases based on real world companies from various industries to cover topics in investment analysis, financing the entrepreneurial firm, managing the growing business and harvesting. Frequent guests ranging from entrepreneurs, private equity venture capital, banking and legal professionals will bring the entrepreneurial experience to life in this course Prerequisite: MCE and OEM (or SME) & EPS3501 This course is typically offered in the following semesters: Spring

4.00 credits



**Students must be Juniors or Seniors to take this course EPS4515 Affordable Design and Entrepreneurship General Credit 1.4 billion people live on less than $1.25 per day (The Millennium Development Goals Report, 2009). While the problems afflicting the poor are great, there is power in thinking small - how a simple, focused innovation can change an individual life, a personal choice or a system. Affordable Design and Entrepreneurship (ADE) is an international, experiential social entrepreneurship and design course where students work in partnership with communities in India, Ghana, Morocco and Alabama to co-create and test innovation concepts and sustainable business models. The focus is on income generation and meeting daily human needs through new product and service design and development but the scope considers the cultural appropriateness of design choices and their impact on social venture success. This includes how design can impact the desirability and viability of innovations in different problem-opportunity contexts, examined in the innovation phases of observation, conception, strategic planning and implementation. A joint offering by Babson and Olin College, the course integrates core elements of user-oriented collaborative design and engineering design with entrepreneurial opportunity shaping and venture strategy. Babson and Olin College students work collaboratively in cross-functional teams to exploit their respective expertise and strengths. Starting with ethnographic research, venture teams collaborate first-hand with local communities on focused issues to identify addressable problems and to evaluate and test potential innovation solutions. Mixing entrepreneurship and design pedagogies, the course takes a systems view considering how design choices in product/service design and business model design can enhance-or diminish-a social venture's impact. The course is run as a virtual firm where students work on distributed teams to develop social ventures by engaging with partner organizations, prioritizing programs, and setting and pursing goals while deploying modest amounts of seed capital. The course is time-intensive but rich and immersive. Students travel once per semester to partner sites to build relationships, learn about local culture, understand and map needs, identify stakeholders, perform experiments and tests, and collect information on local infrastructure and value chains. (a) Prerequisites: FME1000, EPS3501, Junior standing

4.00 credits



EPS4520 Silicon Tachnology Ventures 4 credit general credit We will explore entrepreneurship that is based on technological innovation and to better understand how technological innovation will impact any business. Our primary goal will be to develop an understanding of the key components of successful technology entrepreneurship. A unique aspect of this course is that it is hosted in San Francisco, the epicenter of technology companies and investors. This offers an opportunity to gain more understanding of the domain by participating in a community where technological innovation and entrepreneurship thrive.

4.00 credits



**Students must be Juniors or Seniors to take this course EPS4523 Ennvironment and Sustainable Entrepreneurship 4 credit (general credit) In a global economy with increasing population and economic growth, environmental impacts and social justice are becoming increasingly important to today’s business leaders. Environmental problems, resource shortages and social inequality will call into question our ability to continue to meet the needs of a growing population using our current solutions. While troubling, this future represents enormous opportunities for entrepreneurs who figure out how to meet those needs in new ways that take into account social and environmental issues This course examines two aspects of this issue. The first is to look at ways in which we can develop these new solutions by understanding and challenging our assumptions of how the industries and businesses need to be structured. The second is to examine what it means to create a “sustainable” business, regardless of the nature of the business. Students will leave the class with a better understanding of how to identify opportunities that address environmental issues and have a better understanding of how their decisions as an entrepreneur impact the environment and society, regardless of the type of venture they are pursuing. Prerequisites: Junior or Senior standing

4.00 credits



EPS4527 Social Entrepreneurship by Design (formerly EPS3527) General Credit This course integrates user-oriented collaborative design and entrepreneurship for the purpose of developing new products or services that contribute to the solution of a social problem. User-oriented collaborative design is a proven five phase process designed to help you create products or services based on user needs; understanding the user is central to the design process. Yet designing new products and services for social sectors adds layers of complexity. The user is one among many stakeholders to which your product must provide value. Thus you will design products that yield both an economic and social value for multiple stakeholder groups, but you must determine who the most important stakeholders are and focus wisely in the design process. Determining economic and social value is an entrepreneurship exercise. In Social Entrepreneurship by Design, students aim to uncover and design potential value for all critical stakeholders. This is critical because addressing social problems typically requires collaboration, partnerships, alliances and even special funding. The chief aim of the course is to understand and apply a design process with far-reaching implications for social activists and social entrepreneurs. While the problems of the world are large, the course forces students to focus on challenges that are narrowly-defined and potentially solvable. Because the course is experiential, students are expected to engage multiple stakeholders to motivate their entrepreneurial approaches and solutions. Prerequisites: For Babson students: MCE (or SME) and EPS3501 (either can be taken prior to or with EPS4527) For Wellesley or Olin students: SUS1201

4.00 credits



EPS4530: Living the Entrepreneurial Experience General Credit EPS4530 (formerly EPS3530), EPS4525, EPS4531, EPS4532, EPS4533 and EPS4534 are equivalent courses. Students can only take one of these courses. Living the Entrepreneurial Experience is about being in action, individually or in pairs, while executing upon a real entrepreneurial opportunity. Building on the foundation from EPS 3501, in this course, students put Entrepreneurial Thought and Action into practice by developing, taking and building on key action steps to advance their own venture or on projects for existing enterprises. Key elements of the process involve both primary and secondary research while engaging prospective customers, experts, suppliers, stakeholders, analogous/complementary ventures, and investors. Students are challenged to test ideas and gain a clearer understanding of the interdisciplinary complexities involved within the entrepreneurial landscape. Course readings and cases will provide supplemental background. Core to the class experience is the question - how do you build and lead an enterprising new venture? Students will set milestones to move their venture forward, working with both external mentors and peer advisors. The core is “action based learning” which will result in pivoting your venture based on information gained in experimenting and testing assumptions. The course has multiple deliverables related to key actions and decisions in marketing, finance, customer service and operations. Students are expected to work independently as well as interdependently with other entrepreneurs in the course. Contact time for this course will be split between in-class sessions and out-of-class individual meetings with the instructor. Prerequisites: (OEM and MCE or SME) and EPS3501 This course is typically offered in the following semesters: Fall and Spring

4.00 credits