MOB3518 - ARTS AND ENTERTAINMENT MANAGEMENT
ARTS AND ENTERTAINMENT MANAGEMENT
MOB3518 Arts & Entertainment Management: Balancing Creative Passion & Business Savvy
4 General Credit (advanced management)
Arts and entertainment organizations share one important aspect - they are born of the dreams, ideas, and passions of creativity and vision. Their products and services are driven by emotional impact and inspiration. They leave a lasting historical legacy that few other industries can. To remain sustainable, both nonprofit visual and performing arts organizations and corporate entertainment and media entities must have business models that have the right "return on investment" - economic, social, educational, and aesthetic. But nonprofit and corporate entities differ in their business models, legal structures, channels of distribution, and many other social, artistic, and business practices.
This course looks at how arts and entertainment organizations are created, managed, sustained, and operated and the delicate balance that must be achieved between artistic integrity and best business practices. Students will learn what goes on behind-the-scenes in these institutions and what types of artistic, human, technological, and financial resources are required to ensure their sustainability in both good economic times and bad. A wide variety of topics will include social and corporate entrepreneurship, strategy, fundraising, audience development, marketing, branding, finance, governance, negotiations, operations, and measuring organizational effectiveness. The course will be taught via a combination of lectures, case studies, video/audio examples, guest speakers, and group work.
By the end of the course, students will have greater insights into the arts and entertainment industries and will be able to:
1. Understand and appreciate the delicate balance between artistic sensitivity and business savvy that exists in these organizations;
2. Identify and evaluate the human, technical, and financial forces that inspire ideas, create challenges, and impact decision making;
3. Develop broader and deeper knowledge of non-profit and corporate structures, strategies, business models, strategies, and brand building techniques;
4. Learn about various forms of involvement available to students personally and professionally, from Board participation to career options, in these creative industries.
This course is associated with Strategic Management concentration and the Social and Cultural Studies concentration
Prerequisites: ASM3300 (may be taken concurrently)