Recent Publications

2012

Levy, Michael (2012) Retailing Management. Eighth Edition, 2012, Seventh Edition, 2009, Burr Ridge, IL: McGraw-Hill/Irwin (co-author Barton A. Weitz).

Grewal, Dhruv and Michael Levy (2012) Marketing. Third Edition Burr Ridge, IL: McGraw-Hill/Irwin.

Grewal, Dhruv, Anne L. Roggeveen, Larry Compeau, and Michael Levy (forthcoming), “Evolving Pricing Practices: The Role of New Business Models,” Journal of Product and Brand Management.

Roggeveen, Anne L., Michael Tsiros, and Dhruv Grewal (forthcoming), “Understanding the Co-Creation Effect: When Does Collaborating with Customers Provide a Lift to Service Recovery?” Journal of Academy of Marketing Science.

Dhruv Grewal and Anne L. Roggeveen (forthcoming), “Enhancing Retailers’ Understanding of Decisions that Can Directly Impact Their Profitability: A Commentary on the Contributions of V. Kumar,” in Legends in Marketing: V. Kumar, Sage Publications.

Dhruv Grewal and Anne L. Roggeveen (forthcoming), “Enhancing Retailers’ Understanding of Experiential Value and Store Choice: A Commentary on the Contributions of Naresh Malhotra,” in Legends in Marketing: Naresh Malhotra, Volume 7, Sage Publications.

2011

Hennessey, H. David (2011) Global Marketing: An Interactive Approach. 3rd edition (with Kate Gillespie).

Wilcox, Keith, Anne L. Roggeveen, and Dhruv Grewal (2011), “Shall I Tell You Now or Later? Assimilation and Contrast in the Evaluation of Experiential Products,” Journal of Consumer Research, December.

Wilcox, Keith, Lauren Block and Eric Eisenstein (2011), “The Ironic Effects of Credit Card Balances and Credit Limits on Consumer Spending,” Journal of Marketing Research, forthcoming.

Laran, Juliano and Keith Wilcox (2011), “Choice, Rejection and Elaboration on Preference-Inconsistent Alternatives,” Journal of Consumer Research, forthcoming.

Wilcox, Keith, and Sangyoung Song (2011), “Discrepant Fluency in Self Customization,” Journal of Marketing Research, forthcoming.

Wilcox, Keith, Thomas Kramer and Sankar Sen (2011), “Indulgence or Self-Control: A Dual Process Model of the Effect of Incidental Pride on Indulgent Choice,” Journal of Consumer Research, forthcoming.

2010

Squire, Philip, Michael Hurley and H. David Hennessey (2010), “Winning Large Complex Sales Opportunities at Hewlett-Packard,” Strategic Account Management Association, November.

Levy, Michael, “Retail Success and Key Drivers,” (2010) (co-authors Grewal, Dhruv, R. Krishnan and Jeanne Munger), Retailing in the 21st Century: Current and Future Trends, 2nd Edition, Manfred Krafft and Murali Mantrala (editors), New York: Springer Berlin Heidelberg, 15-30.

Philip Dover and Udo Dierk, “The Ambidextrous Organization: Integrating Managers, Entrepreneurs and Leaders,” Journal of Business Strategy, Vol. 31, #5, 2010.

Biswas, Dipayan, Dhruv Grewal and Anne L. Roggeveen (2010), “How the Order of Sampled Experiential Goods Affects Choice,” Journal of Marketing Research, June.

Onyemah, Vincent, Dominique Rouziès and Nikolaos Panagopoulos (2010), “How HRM Control Affects Boundary-Spanning Employees’ Behavioural Strategies and Satisfaction: The Moderating Impact of Cultural Performance Orientation,” International Journal of Human Resource Management, 21 (11), 1951-1975.

Onyemah, Vincent et al. (2010), “The Embedded Sales Force: Connecting Buying and Selling Organizations,” Marketing Letters, 21 (3), 239-253.

Onyemah, Vincent, Scott D. Swain and Richard Hanna (2010), “A Social Learning Perspective on Sales Technology Usage: Preliminary Evidence from an Emerging Economy,” Journal of Personal Selling & Sales Management, 30 (2), 131-142.