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Recent Publications

2014

Grewal, Dhruv and Michael Levy (2014), "Marketing," 4th Edition, Burr Ridge, IL: McGraw-Hill/Irwin.
 
Coulter, Keith and Dhruv Grewal (2014), "Fred Favors Fives, Sally Savors Sixes, and Paula Sees the Worth in her April Date of Birth: Implicit Egotism Effects in Pricing, Journal of Marketing, conditional acceptance.
 
Roggeveen, Anne L., Ronald Goodstein and Dhruv Grewal (2014), "How Cue Congruity Affects Consumer Perceptions of Price Matching Guarantees and Post-Purchase Behavior," Journal of Retailing, 90.
 
Grewal, Dhruv, Anne L. Roggeveen and Joan Lindsey-Mullikin (2014), "The Contigent Effects of Semantic Price Cues," Journal of Retailing, 90.
 
Motyka, Scott, Dhruv Grewal, Anne Roggeveen, Nancy M. Puccinelli, Tamer Avnet, Ahmad Daryanto, Ko de Ruyter and Martin Wetzels (2014), "Regulatory Fit: A Meta-Analytic Synthesis," July.

2013

Eddleston, Kimberly A., Franz W. Kellermanns, Steven W. Floyd, Victoria L. Crittenden, and William F. Crittenden (2013). “Planning for Growth: Life Stage Differences in Family Firms,” Entrepreneurship Theory & Practice, 37(5), pp. 1177-1202. 

Ferrell, O.C., Victoria L. Crittenden, Linda K. Ferrell, William F. Crittenden (2013).  “Theoretical Development in Ethical Marketing Decision Making,” AMS Review, 3(2), pp. 51-60. 

Hanna, Richard C., Victoria L. Crittenden, and William F. Crittenden (2013). “Social Learning Theory: A Multicultural Study of Influences on Ethical Behavior,” Journal of Marketing Education, 35(1), pp. 18-25.

Onyemah, Vincent, Martha Rivera Pesquera, Abdul Ali (2013), “What Entrepreneurs Get Wrong,” Harvard Business Review, Vol. 91, Issue 5, 74-79.

Ken Matsuno, Zhen Zhu, and Mark P. Rice, “Innovation Process and Outcomes for Large Japanese Firms: Roles of Entrepreneurial Proclivity and Customer Equity.” Journal of Product Innovation Management. Accepted in April 2013 for publication.

Neeraj Bharadwaj and Ken Matsuno, “Investigating the Antecedents and Outcomes of Customer Firm Transaction Cost Savings in a Supply Chain Relationship.Journal of Business Research. Vol. 59, (January), pp. 62-72. 2006.

Grewal, Dhruv and Michael Levy (2013), "M-Series: Marketing," 3rd Edition, Burr Ridge, IL: McGraw-Hill/Irwin.

Biswas, Abhijit, Sandeep Bhowmick, Abhijit Guhu and Dhruv Grewal (2013), "Consumer Evaluation of Sale Priced: Role of the Subtraction Principle," Journal of Marketing, 77 (July), 49-66.

Ma, Yu, Kusum L. Ailawadi and Dhruv Grewal (2013), "Soda versus Cereal and Sugar versus Fat: Drivers of Healthful Food Intake and the Impact of Diabetes Diagnosis," Journal of Marketing, 77 (3), 101-120.

Palmatier, Robert, Mark Houston, Rajiv P. Dant and Dhruv Grewal (2013), "Relationship Velocity: Towards A Theory of Relationship Dynamics," Journal of Marketing, 77 (1), 13-20).

George, Morris, V. Kumar and Dhruv Grewal (2013), "Maximizing Profits for a Multi-Category Catalog Retailer," Journal of Retailing, 89.

Puccinelli, Nancy, Rajesh Chandrashekeran, Dhruv Grewal and Rajneesh Suri (2013), "Are Men Seduced by Red? The Effect of Red vs. Black Prices on Price Perceptions," Journal of Retailing, 89 (2), 115-25.  Lead Article.

Rapp, Adam, Lauren Bietelspacher, Dhruv Grewal and Doug Hughes (2013), "Understanding Social Media Effects Across Seller, Retailer, and Consumer Interactions," Journal of the Academy of Marketing Science, 41 (September), 547-566.

Zhu, Zhen, Cheryl Nakata, K. Sivakumar and Dhruv Grewal (2013), "Fix It or Leave It: Customer Recovery from Self-Service Technology Failures," Journal of Retailing, 89 (1), 15-29.

Grewal, Dhruv, Anne L. Roggeveen and Rodney C. Runyan (2013), "Retailing in a Connected World," Journal of Marketing Management, 29 (3-4), 263-70, (editorial).

Zhu, Zhen, Cheryl Nakata, K. Sivakumar and Dhruv Grewal (2013), “Fix It or Leave It: Customer Recovery from Self-Service Technology Failures,” Journal of Retailing, 89 (1), 15-29.

2012

Bailey, Charles D., Joseph F. Hair, Jr., Dana R. Hermanson, and Victoria L. Crittenden (2012). “Marketing Academics’ Perceptions of the Peer Review Process,” Marketing Education Review, 22(3), pp. 263-278.

 Tsao, Hsiu-Yuan, Lucy M. Matthews, Victoria L. Crittenden (2012). “Balancing Market Share Growth and Customer Profitability: Budget Allocation for Customer Acquisition and Retention,” Organizations and Markets in Emerging Economies, 3(2), pp. 46-55. 

Crittenden, Victoria L. and William F. Crittenden (2012). “Corporate Governance in Emerging Economies: Understanding the Game,” Business Horizons, 55(6), pp. 567-576. [Honorable Mention, Best Article Award 2012]

Williams, David, Victoria L. Crittenden, Teeda Keo, and Paulette McCarty (2012). “The Use of Social Media: An Exploratory Study of Usage among Digital Natives,” Journal of Public Affairs, 12(2), pp. 127-136. 

Brocato, Deanne, Robert A. Peterson, and Victoria L. Crittenden (2012).  “When Things go Wrong: Account Strategy following a Corporate Crisis Event,” Corporate Reputation Review, 15(1), pp. 35-51.  

Crittenden, Victoria L. and William F. Crittenden (2012). “Strategic Marketing in a Changing World,” Business Horizons, 55(3), pp. 215-217. 

Pitt, Leyland, Victoria L. Crittenden, Kirk Plangger, and Wade Halvorson (2012). “Case Teaching in the Age of Technological Sophistication,” Journal of the Academy of Business Education, Spring, pp. 77-94.

Levy, Michael (2012) Retailing Management. Eighth Edition, 2012, Seventh Edition, 2009, Burr Ridge, IL: McGraw-Hill/Irwin (co-author Barton A. Weitz).

Grewal, Dhruv and Michael Levy (2012) Marketing. Third Edition Burr Ridge, IL: McGraw-Hill/Irwin.

Grewal, Dhruv and Michael Levy (2012), "M-Series: Marketing," 2nd Edition, Burr Ridge: McGraw-Hill/Irwin, Reprinted in Brazil.

Grewal, Dhruv, Michael Levy, Ajax Persaud and Shirley Lichti (2012), "Marketing," 2nd Canadian Edition, Burr Ridge, IL: McGraw-Hill/Irwin.

Grewal, Dhruv, Praveen Kopalle, Howard Marmorstein and Anne L. Roggeveen (2012), "Does Travel Time to Stores Matter?  The Role of Merchandise Availability, Journal of Retailing, 88 (3), 437-44.

Grewal, Dhruv, Anne L. Roggeveen, Larry D. Compeau and Michael Levy (2012), "Retail Value-Based Pricing Strategies: New Times, New Technologies, New Consumers," Journal of Retailing, 88 (1), 1-6 (editorial).

Grewal, Dhruv, Anne L. Roggeveen, Larry Compeau, and Michael Levy (2012), “Evolving Pricing Practices: The Role of New Business Models,” Journal of Product and Brand Management.

Roggeveen, Anne L., Michael Tsiros, and Dhruv Grewal (2012), “Understanding the Co-Creation Effect: When Does Collaborating with Customers Provide a Lift to Service Recovery?” Journal of Academy of Marketing Science.

Grewal, Dhruv and Anne L. Roggeveen (2012), “Enhancing Retailers’ Understanding of Decisions that Can Directly Impact Their Profitability: A Commentary on the Contributions of V. Kumar,” in Legends in Marketing: V. Kumar, Sage Publications.

Grewal, Dhruv and Anne L. Roggeveen (2012), “Enhancing Retailers’ Understanding of Experiential Value and Store Choice: A Commentary on the Contributions of Naresh Malhotra,” in Legends in Marketing: Naresh Malhotra, Volume 7, Sage Publications.

Jaramillo, Fernando, Jay Prakash Mulki, Vincent Onyemah and Martha Rivera Pesquera (2012) “Salesperson Resistance to Change: an Empirical Investigation of Antecedents and Outcomes,” International Journal of Bank Marketing, 30 (7), 548-566.

Onyemah, Vincent, Martha Rivera Pesquera and Abdul Ali (2012), “Entrepreneurs’ Biggest Sales Mistakes,” Harvard Business Review Blog Network, July 17, 2012.

Boles, James S., George W. Dudley, Vincent Onyemah, Dominique Rouziès, and William A. Weeks (2012), “Sales Force Turnover and Retention,” Journal of Personal Selling & Sales Management, 32 (1), 9-24.