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The Marketing Curriculum

The Marketing curriculum consists of required cross-functional core courses and elective courses. The electives are listed below. The department also offers Marketing Concentrations to interested students.

Graduate Curriculum

Marketing Foundation

  • Consumer Behavior
  • Innovation and Experimentation
  • Marketing Analytics
  • Marketing Research
  • Strategic Market Planning

Industry Context

  • Global Marketing
  • Marketing for Entrepreneurs
  • Marketing for High Tech Products
  • Services Marketing
  • Retail Strategy

Marketing Implementation

  • Brand Management
  • Building & Leading the Effective Sales Force
  • Business Development Through Professional Selling
  • Designing & Managing Channels
  • Marketing Communications
  • Product Management
  • Strategy & Tactics of Pricing
  • Digital Marketing
  • Conscious Capitalism

Undergraduate Curriculum

Marketing Foundation

  • Consumer Behavior
  • Marketing Analytics
  • Innovation and Experimentation
  • Marketing Management
  • Marketing Research & Analysis

Industry Context

  • Global Marketing Management
  • Marketing for Entrepreneurs
  • Marketing Law, Ethics & Social Responsibility
  • Retailing Management
  • Services Marketing
  • Sports Marketing

Marketing Implementation

  • Brand Management
  • Business-to-Business Marketing
  • Developing and Marketing New Products
  • Managing the Sales Process
  • Marketing Communications
  • Value Selling for the Entrepreneur
  • Digital Marketing
  • Conscious Capitalism