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The Marketing Curriculum

The Marketing curriculum consists of required cross-functional core courses and elective courses. The electives are listed below. The department also offers Marketing Concentrations to interested students.

Graduate Marketing Concentration Road Map

* You must choose at least one course from the items marked with an asterisk.

Strategy, Research, and Value Creation

Value Communication

Digital & Marketing Communication

MKT7510 Mkt Res*

MKT7506 Mkt Analytics*

MKT7550 Consumer Behavior*

MKT7500 Marketing Communications

MKT7542 Digital Marketing

MKT7505 Strategic Mkt. Planning

Brand Management

MKT7510 Mkt Res*

MKT7506 Mkt Analytics*

MKT7550 Consumer Behavior*

MKT7572 Brand Management

MKT7500 Marketing Communications

MKT7505 Strategic Mkt. Planning

Value Delivery

Sales

MKT7510 Mkt Res*

MKT7550 Consumer Behavior*

MKT7571 Building & Leading Effective Salesforce

MKT9501 Pricing Strategy

MKT7505 Strategic Mkt. Planning

MKT7542 Digital Marketing

MBA9502 Biz Dev Through Professional Selling

MKT9565 Designing and Managing Channels

Retailing

MKT7510 Mkt Res*

MKT7506 Mkt Analytics*

MKT7550 Consumer Behavior*

MKT7540 Retailing Management

MKT7505 Strategic Mkt. Planning

Undergraduate Marketing Concentration Road Map

* Required
** Choose one of these two courses

Create

Communicate

Digital & Marketing Communication

MKT4505 Mkt Mgmt.*

MKT3510 Mkt Res**

MKT4506 Mkt Analytics**

MKT3500 Marketing Communications

MKT3515 Digital Marketing

MKT3550 Consumer Behavior

MKT4510 Services Marketing

Brand Management

MKT4505 Mkt Mgmt.*

MKT3510 Mkt Res**

MKT4506 Mkt Analytics**

MKT4515 Brand Management

MKT3550 Consumer Behavior

MKT3575 Sports Marketing

Deliver

Sales

MKT4505 Mkt Mgmt.*

MKT3510 Mkt Res**

MKT4506 Mkt Analytics**

MKT3574 Managing the Sales Process

MKT4520 Sales in Action

MKT3520 Business-to-Business Marketing

Retailing

MKT4505 Mkt Mgmt.*

MKT3510 Mkt Res**

MKT4506 Mkt Analytics**

MKT3540 Retailing Management

MKT3550 Consumer Behavior

MKT4510 Services Marketing