The Marketing Curriculum
The Marketing curriculum consists of required cross-functional core courses and elective courses. The electives are listed below. The department also offers Marketing Concentrations to interested students.
Graduate Curriculum
Marketing Foundation
- Consumer Behavior
- Marketing Analytics
- Marketing Management
- Marketing Research
- Strategic Market Planning
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Industry Context
- eMarketing Strategies for B2B Products
- Global Marketing
- Green Marketing
- Marketing for Entrepreneurs
- Marketing for High Tech Products
- Services MarketingAdded intro content
- Retail Strategy
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Marketing Implementation
- Brand Management
- Building & Leading the Effective Sales Force
- Business Development Through Professional Selling
- Designing & Managing Channels
- Marketing Communications
- Product Management
- Strategy & Tactics of Pricing
- Digital Marketing
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Undergraduate Curriculum
Marketing Foundation
- Consumer Behavior
- Developing and Marketing New Products
- Marketing Management
- Marketing Research & Analysis
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Industry Context
- Global Marketing Management
- Marketing for Entrepreneurs
- Marketing Law, Ethics & Social Responsibility
- Retailing Management
- Services Marketing
- Sports Marketing
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Marketing Implementation
- Brand Management
- Business Marketing
- Managing the Sales Process
- Marketing Communications
- Value Selling for the Entrepreneur
- Digital Marketing
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