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The Marketing Curriculum

The Marketing curriculum consists of required cross-functional core courses and elective courses. The electives are listed below. The department also offers Marketing Concentrations to interested students.

Graduate Marketing Concentration Road Map

To help graduate students prepare for careers in marketing, the Marketing Division offers a concentration in General Marketing.  To complete a marketing concentration, students will need to complete 9-credits in courses in addition to the core Marketing courses in the Two-Year, One-Year, Evening or Blended Learning MBA program.  For 3 of the 9 credits, students are required to choose from either Marketing Research, Marketing Analytics, or Consumer Behavior.  The remaining 6 credits can be used on any of the available marketing electives.  The 9 credits do not have to be completed in any particular order.

To help guide students in choosing their electives, we have provided course bundles (see below) in specific marketing areas.  These courses have been grouped together in order to offer more depth and knowledge in specific marketing functions.

Strategy, Research, and Value Creation

Value Communication

Digital & Marketing Communication

MKT7510 Mkt Research

MKT7506 Mkt Analytics

MKT7550 Consumer Behavior

MKT7500 Marketing Communications

MKT7542 Digital Marketing

MKT7505 Strategic Mkt. Planning

Brand Management

MKT7510 Mkt Research

MKT7506 Mkt Analytics

MKT7550 Consumer Behavior

MKT7572 Brand Management

MKT7500 Marketing Communications

MKT7505 Strategic Mkt. Planning

Value Delivery

Sales

MKT7510 Mkt Research

MKT7550 Consumer Behavior

MKT7571 Building & Leading Effective Salesforce

MKT9501 Pricing Strategy

MKT7505 Strategic Mkt. Planning

MKT7542 Digital Marketing

MBA9502 Biz Dev Through Professional Selling

MKT9565 Designing and Managing Channels

Retailing

MKT7510 Mkt Research

MKT7506 Mkt Analytics

MKT7550 Consumer Behavior

MKT7540 Retailing Management

MKT7505 Strategic Mkt. Planning

Undergraduate Marketing Concentration Road Map

  *   Required/Should be taken Fall or Spring Senior year as it is
       a Marketing Capstone course and not appropriate for Juniors.
**   Choose one of these two courses/These courses must be taken
       Junior or Senior years.

Create

Communicate

Digital & Marketing Communication

MKT4505 Mkt Mgmt.*

MKT3510 Mkt Research**

MKT4506 Mkt Analytics**

MKT3500 Marketing Communications

MKT3515 Digital Marketing

MKT3550 Consumer Behavior

MKT4510 Services Marketing

Brand Management

MKT4505 Mkt Mgmt.*

MKT3510 Mkt Research**

MKT4506 Mkt Analytics**

MKT4515 Brand Management

MKT3550 Consumer Behavior

MKT3575 Sports Marketing

Deliver

Sales

MKT4505 Mkt Mgmt.*

MKT3510 Mkt Research**

MKT4506 Mkt Analytics**

MKT3574 Managing the Sales Process

MKT4520 Sales in Action

MKT3520 Business-to-Business Marketing

Retailing

MKT4505 Mkt Mgmt.*

MKT3510 Mkt Research**

MKT4506 Mkt Analytics**

MKT3540 Retailing Management

MKT3550 Consumer Behavior

MKT4510 Services Marketing