Michael Levy

Professor Emeritus

Academic Division: Marketing
781-239-5629

Bio

Michael Levy, PhD (Ohio State University), is the Charles Clarke Reynolds Professor of Marketing Emeritus at Babson College. He received his PhD in business administration from The Ohio State University and his undergraduate and MS degrees in business administration from the University of Colorado at Boulder. He taught at Southern Methodist University before joining the faculty as professor and chair of the marketing department at the University of Miami. Professor Levy received the first ever Academic Lifetime Achievement Award presented at the 2015 AMA/ACRA Triennial Conference, “25 years of dedicated service to the Editorial Review Board of the Journal of Retailing,” (2011), McGraw-Hill Corporate Achievement Award for Grewal-Levy Marketing 2e with Connect in the Category of Excellence in Content and Analytics (2010), “Revision of the Year for Marketing 2e (Grewal/Levy) from McGraw-Hill Irwin (2010), 2009 Lifetime Achievement Award, American Marketing Association, Retailing Special Interest Group (SIG) (at Summer AMA), Babson Faculty Scholarship Award (2009), and the Distinguished Service Award, Journal of Retailing (2009) (at Winter AMA). He was rated as one of the “Best Researchers in Marketing,” in a survey published in Marketing Educator ( Summer 1997.) He has developed a strong stream of research in retailing, business logistics, financial retailing strategy, pricing, and sales management. He has published over 50 articles in leading marketing and logistics journals, including the Journal of Retailing, Journal of Marketing, Journal of the Academy of Marketing Science, and Journal of Marketing Research. He currently serves on the editorial review board of the International Journal of Logistics Management, European Business Review, and the Advisory Boards of International Retailing and Marketing Review and the European Retail Research. He is coauthor of Retailing Management, 9e (2015), which is the best-selling retailing text in the world; Marketing, fifth edition (2016) and M-Marketing, fourth edition (2015), all with McGraw-Hill Education. Professor Levy was co-editor of Journal of Retailing from 2001 to 2007. He co-chaired the 1993 Academy of Marketing Science conference and the 2006 Summer AMA conference. Professor Levy has worked in retailing and related disciplines throughout his professional life. Prior to his academic career, he worked for several retailers and a housewares distributor in Colorado. He has performed research projects with many retailers and retail technology firms, including Accenture, Federated Department Stores, Khimetrics (SAP), Mervyn’s, Neiman Marcus, ProfitLogic (Oracle), Zale Corporation, and numerous law firms.

Academic Degrees

  • Ph D, Ohio State University
  • MS, University of Colorado at Boulder
  • BS, University of Colorado at Boulder

Publications

Journal Articles

  • Grewal, D., Roggeveen, A.L., Compeau, L.D., Levy, M.R. (2012). Retail value-based pricing strategies: New times, new technologies, new consumers. Journal of Retailing, 88(1), 1–6.
  • Grewal, D., Roggeveen, A.L., Compeau, L.D., Levy, M.R. (2011). Evolving pricing practices: the role of new business models. Journal of Product & Brand Management, 20(7), 510–513.
  • Grewal, D., Levy, M.R., Kumar, V. (2009). Customer experience management in retailing: An organizing framework. Journal of Retailing, 85(1), 1–14.
  • Levy, M.R. (2009). Customer Experience Management: An Organization Framework. Journal of Retailing, 85(1), 1-14.
  • Grewal, D., Levy, M.R. (2009). Emerging Issues in Retailing Research. Journal of Retailing, 85(4), 522-526.
  • Grewal, D., Levy, M.R., Kumar, V. (2009). In an environment with increasing competition and a growing need for operational efficiencies and customer orientation, retailers are looking beyond their organizational boundaries to develop and leverage the resources and capabilities of their supply chain partners to create superior value and competitive advantages in the marketplace. In this article, the authors discuss how three recent trends—global.... Journal of Retailing, 85(1), 95–111.
  • Levy, M.R., Grewal, D., Iyer, G.R., Gotlieb, J. (2007). Developing a Deeper Understanding of Post-Purchase Perceived Risk and Repeat Purchase Behavioral Intentions in a Service Setting. Journal of the Academy of Marketing Science, 35(2), 250-258.
  • Levy, M.R., Grewal, D. (2007). Passing the Baton, Journal of Retailing 2001 to 2007. Journal of Retailing, 83(4), 371-372.
  • Levy, M.R., Grewal, D. (2007). Publishing Perspectives from the Editors. Journal of Retailing, 83(3), 371-372.
  • Grewal, D., Levy, M.R. (2007). Retailing research: Past, present, and future. Journal of Retailing, 83(4), 447–464.
  • Bolton, R.N., Grewal, D., Levy, M.R. (2007). Six strategies for competing through service: an agenda for future research. Journal of Retailing, 83(1), 1–4.
  • Levy, M.R., Sharma, A., Evanschitzky, H. (2007). The Variance in Sales Performance Explained by the Knowledge Structures of Salespeople. Journal of Personal Selling and Sales Management, 27(2), 169-182.
  • Levy, M.R., Sharma, A., Rich, G.A. (2006). Comment: Starting to Solve the Method Puzzle in Salesperson Self-Report Evaluations: . Journal of Personal Selling and Sales Management, 24(2), 135-139.
  • Levy, M.R., Grewal, D., Peterson, R.A., Connolly, B. (2005). The Concept of the ‘Big Middle. Journal of Retailing, 81(2), 83-88.
  • Gotlieb, J., Grewal, D., Levy, M.R., Li ndsey-Mullikin, J. (2004). An Examination of Moderators of the Effects of Customers' Evaluation of Employee Courtesy on Attitude Toward the Service Firm. Journal of Applied Social Psychology, 4, 825-847.
  • Levy, M.R., Grewal, D., Kopalle, P.K., Hess, J.D. (2004). Emerging Trends in Retail Pricing Practice: Implications for Research. Journal of Retailing, 80(3), xiii-xxi.
  • Grewal, D., Iyer, G.R., Levy, M.R. (2004). Internet Retailing: Enablers, Limiters And Market Consequences. Journal of Business Research, 57, 703-713.
  • Grewal, D., Levy, M.R., Lehmann, D.R. (2004). Retail branding and customer loyalty: an overview. Journal of Retailing, 80(4), ix–xii.
  • Levy, M.R., Sharma, A. (2003). Salespeople's Affect toward Customers: Why should it be Important for Retailers? Journal of Business Research, 56(7), 523-529.
  • Grewal, D., Baker, J., Levy, M.R., Voss, G.B. (2003). The effects of wait expectations and store atmosphere evaluations on patronage intentions in service-intensive retail stores. Journal of Retailing, 79(4), 259–268.
  • Grewal, D., Munger, J., Iyer, G., Levy, M.R. (2003). The Influence of Internet-Retailing Factors on Price Expectations. Psychology & Marketing, 20(6), 477-495 .
  • Levy, M.R., Grewal, D. (2002). Passing the baton. Journal of Retailing, 77(4), 429–434.
  • Grewal, D., Levy, M.R., Marshall, G.W. (2002). Personal selling in retail settings: How does the internet and related technologies enable and limit successful selling? Journal of Marketing Management, 18(3-4), 301–316.
  • Levy, M.R. (2000). ichael and Dhruv Grewa1. Supply Chain Management in a Netw orked Economy U]. Journal of Retailing, 76(4), 415–429.
  • Levy, M.R., Grewal, D. (2000). Supply chain management in a networked economy. Journal of Retailing, 76(4), 415–429.
  • Grewal, D., Levy, M.R., Mehrotra, A., Sharma, A. (1999). Planning merchandising decisions to account for regional and product assortment differences. Journal of Retailing, 75(3), 405–424.
  • Sharma, A., Grewal, D., Levy, M.R. (1995). The customer satisfaction/logistics interface. Journal of Business Logistics, 16(2), 1.

Books

  • Grewal, D., Levy, M.R. (in press). Marketing. Burr Ridge, IL: McGraw-Hill/Irwin
  • Grewal, D., Levy, M.R. (2017). M-Series: Marketing. Burr Ridge, IL: McGraw-Hill/Irwin
  • Grewal, D., Levy, M.R. (2016). Marketing. Burr Ridge, IL: McGraw-Hill/Irwin
  • Levy, M.R., Weitz, B., Grewal, D. (2013). Retailing Management. Burr Ridge, IL: McGraw-Hill/Irwin
  • Levy, M.R. (2012). Legends in Marketing: V. Kumar Volume 2: Retailing: Store and Customer Level. Thousand Oaks, CA: SAGE Publications Pvt. Ltd
  • Grewal, D., Levy, M.R. (2012). M: Marketing : McGraw-Hill/Irwin
  • Levy, M.R., Weitz, B. (2012). Retailing Management: McGraw-Hill/Irwin
  • Levy, M.R., Weitz, B. (2012). Retailing Management: McGraw-Hill/Irwin
  • Levy, M.R. (2012). Retailing Management: Canadian Edition : McGraw-Hill/Irwin
  • Levy, M.R., Grewal, D. (2008). Marketing, 1st Ed.. Burr Ridge, IL: McGraw-Hill/Irwin
  • Levy, M.R., Weitz, B.A., , (2007). Retailing Management, 6th Edition
  • Levy, M.R., Weitz, B.A., Beattie, S. (2005). Retailing Management (Canadian Version), 1st Edition
  • Levy, M.R., Weitz, B.A. (2004). Retailing Management, 5th Edition

Book Chapters

  • Grewal, D., Levy, M.R., Mehrotra, A., Sharma, A. (2016). Planning Merchandising Decisions to Account for Regional and Product Assortment Differences.Data Envelopment Analysis.: Springer US
  • Levy, M.R., Kumar, V. (2012). Volume Introduction: Retailing: Store and Consumer Level–An Introduction to V. Kumar’s Contributions to Retailing (Store and Consumer Level).Legends in Marketing: V. Kumar.: SAGE Publications Pvt. Ltd
  • Grewal, D., Levy, M.R., Krisnan, R. (2010). Retail Success and Key Drivers.Retailing in the 21st Century.: Springer Berlin Heidelberg
  • Grewal, D., Levy, M.R., Krishnan, R., Munger, J. (2006). Retail Success and Key Drivers. In Murali Mantrala and Manfred Kraft (Ed.), New York, Berlin and Heidelberg: Springer

Conference Proceedings

  • Grewal, D., Baker, J., Levy, M.R., Voss, G. (2002). The Effects of Wait Expectations, Store Atmosphere and Merchandise Value Perceptions on Store Patronage Intentions. Proceedings of the 2002 Academy of Marketing Science (AMS) Annual Conference,
  • Levy, M.R., Grewal, D. (1993). Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference.

Others

  • Grewal, D., Levy, M.R. (in press). Marketing. Burr Ridge, IL: McGraw-Hill/Irwin
  • Grewal, D., Levy, M.R. (2002). Retailing in the 21st. Century: Special Issue: New York University, Institute of Retail Management

Presentations

  • Understanding Perceived Values in Adopting a new Retail Format: A study of Cafe Customers in China
    Levy, M. Understanding Perceived Values in Adopting a new Retail Format: A study of Cafe Customers in China 2011 Annual Conference of China Marketing Science, Sun Yat-Sen University (2011)
  • Teaching Marketing Foundations
    Grewal, D., Levy, M. Teaching Marketing Foundations McGraw-Hill Symposium, San Francisco, CA (2011)
  • Managing your Academic Career
    Levy, M. Managing your Academic Career Metropolitan State University , Denver, CO (2010)
  • Emerging Issues in Retailing: 2001-2007
    Levy, M., Grewal, D. Emerging Issues in Retailing: 2001-2007 Winter AMA Conference, Tampa, FL (2009)
  • Retail Marketing: Unwrapping Success in Today's Changing Marketplace
    Levy, M., Grewal, D., Schlesinger, L. Retail Marketing: Unwrapping Success in Today's Changing Marketplace Babson College(2009)
  • Why is Assortment Planning so Difficult for Retailers?
    Levy, M. Why is Assortment Planning so Difficult for Retailers? University of Massachusetts, Amherst(2009)
  • Engage Your Principles of Marketing Students in New and Fresh Ways in a Changing Learning Environment
    Levy, M., Grewal, D. Engage Your Principles of Marketing Students in New and Fresh Ways in a Changing Learning Environment University of New Hampshire (2009)
  • Engage Your Principles of Marketing Students in New and Fresh Ways in a Changing Learning Environment
    Levy, M., Grewal, D. Engage Your Principles of Marketing Students in New and Fresh Ways in a Changing Learning Environment University of Miami(2009)
  • Engage Your Principles of Marketing Students in New and Fresh Ways in a Changing Learning Environment
    Levy, M., Grewal, D. Engage Your Principles of Marketing Students in New and Fresh Ways in a Changing Learning Environment (), University of New Haven, New Haven, CT (2007)
  • Engage Your Principles of Marketing Students in New and Fresh Ways in a Changing Learning Environment
    Levy, M., Grewal, D. Engage Your Principles of Marketing Students in New and Fresh Ways in a Changing Learning Environment (), Bentley College, Waltham, MA (2007)
  • Engage Your Principles of Marketing Students in New and Fresh Ways in a Changing Learning Environment
    Levy, M., Grewal, D. Engage Your Principles of Marketing Students in New and Fresh Ways in a Changing Learning Environment (), Bryant College, Smithfield, RI (2007)
  • Interactivity in Marketing Foundation Classes
    Levy, M., Grewal, D. Interactivity in Marketing Foundation Classes 2007 Marketing Educators’ Association Conference, San Antonio, Texas (2007)
  • Engage Your Principles of Marketing Students in New and Fresh Ways
    Levy, M., Grewal, D. Engage Your Principles of Marketing Students in New and Fresh Ways 2007 Web-Ex Presentations, () (2007)
  • The Changing Learning Environment: Who are Today’s Students?
    Levy, M., Grewal, D. The Changing Learning Environment: Who are Today’s Students? NY McGraw-Hill Conference, 2007, New York (2007)
  • Writing for Academic Journals
    Levy, M. Writing for Academic Journals Academy of Marketing Science/American Collegiate Retail Association Conference, Orlando, FL (2006)
  • Journal of Retailing: The Review Process
    Levy, M., Grewal, D. Journal of Retailing: The Review Process American Marketing Association Summer Educators’ Conference, Chicago, IL (2006)
  • The Journal of Retailing
    Levy, M. The Journal of Retailing Sheth-AMA Doctoral Consortium, University of Maryland, College Park, MD (2006)
  • Retailing Research in the 21st Century
    Levy, M. Retailing Research in the 21st Century HEC Montreal Meeting, HEC Montreal, Quebec, Canada (2005)
  • Everything You Always Wanted to Know about Publishing in The JR and the Retailing Area
    Levy, M. Everything You Always Wanted to Know about Publishing in The JR and the Retailing Area Special International Retail Patronage Conference, Reims, France (2005)
  • Journal of Retailing: Research Avenues
    Levy, M., Grewal, D. Journal of Retailing: Research Avenues Ohio State University Seminar, Ohio State University, Columbus, OH (2004)
  • Journal of Retailing: The Process and A Research Agenda
    Levy, M., Grewal, D. Journal of Retailing: The Process and A Research Agenda American Marketing Association Summer Educators’ Conference, Boston, MA (2004)
  • Insights into Publishing: Perspectives of An Author, Reviewer and Editor
    Levy, M. Insights into Publishing: Perspectives of An Author, Reviewer and Editor Boston University Doctoral Seminar, Boston University, Boston, MA (2004)
  • Insights into Publishing: Perspectives of An Author, Reviewer and Editor
    Levy, M. Insights into Publishing: Perspectives of An Author, Reviewer and Editor Business Association for Latin American Studies (BALAS), Babson College, Babson Park, MA (2004)
  • Journal of Retailing: Research Avenues
    Levy, M., Grewal, D. Journal of Retailing: Research Avenues University of Mississippi, Oxford, MS (2004)
  • Strategies for Success in Retailing: Some Thoughts and an Opening Dialogue
    Levy, M., Grewal, D. Strategies for Success in Retailing: Some Thoughts and an Opening Dialogue University of Arkansas Retailing Conference, University of Arkansas (2004)
  • New and Improved: Merchandise Management
    Levy, M., Grewal, D., Kopalle, P. New and Improved: Merchandise Management American Collegiate Retailing Association (ACRA) Conference, Montreal, Quebec, Canada (2003)
  • Writing for Academic Publication
    Levy, M. Writing for Academic Publication Babson Research Forum, Babson Park, MA (2003)
  • Insights into Publishing: Perspectives of An Author, Reviewer and Editor
    Levy, M., Grewal, D. Insights into Publishing: Perspectives of An Author, Reviewer and Editor Doctoral Seminar in Research, Boston, MA (2003)
  • Insights into Publishing: Perspectives of An Author, Reviewer and Editor
    Levy, M., Grewal, D. Insights into Publishing: Perspectives of An Author, Reviewer and Editor St Gallen University Doctoral Seminar in Research, Saint Gallen, Switzerland (2003)
  • Insights into Publishing: Perspectives of An Author, Reviewer and Editor
    Levy, M., Grewal, D. Insights into Publishing: Perspectives of An Author, Reviewer and Editor Society for Marketing Advances Doctoral Consortium, New Orleans, LA (2003)
  • Insights into Publishing: Perspectives of An Author, Reviewer and Editor
    Levy, M., Grewal, D. Insights into Publishing: Perspectives of An Author, Reviewer and Editor Robert Mittelstaedt Doctoral Symposium, Lincoln, NE (2003)
  • The Journal of Retailing
    Levy, M., Grewal, D. The Journal of Retailing Temple University Marketing Research Forum, Philadelphia, PA (2003)