Judah Phillips

Adjunct Lecturer

Academic Division: TOIM


Judah Phillips helps people create value with analytics and data science. He is an award-winning consultant who consults on these topics with the world's leading brands and their executives. Phillips takes a “top down” approach to value creation by working with executive leaders who want to improve their business and financial performance through the applied analysis of data, the management of analytical and technical resources, and the alignment and optimization of analytics strategy against short-¬term roadmaps and long-¬term strategic visions. He strongly believes that cutting-¬edge technology is critical and necessary but often becomes technical overhead unless strategy is aligned with excellence in organizational development, operational management, and delivery execution that is solidly tied to impacting material financial goals. Judah has worked with Internet companies, Media and Marketing companies, Consumer Product companies, Financial Services firms, Pharmaceutical companies, and many different agencies, including high¬-growth, early stage startups and the Fortune 10. Judah is an advisor on the board of technology¬-centric companies who have under his advisement raised more than $110M with combined valuations approaching more than $500M across multiple rounds of funding, including global leaders in digital analytics, mobile analytics, online marketplaces, mobile apps, and ad technology. Phillips is the sole author of three books on analytics, including Ecommerce Analytics, Building a Digital Analytics Organization, and Digital Analytics Primer. He has also authored chapters and/or edited the books: Measuring the Digital World, Advanced Business Analytics, Sales and Marketing Analytics, Digital is Changing Everything, The Complete Guide to B2B Marketing, and Multichannel Marketing Metrics. Judah holds a Master of Science in Finance and a Master of Business Administration from Northeastern University and a B.A. from University of Massachusetts Amherst.

Academic Degrees

  • MBA, Northeastern University
  • MS, Northeastern University
  • BA, University of Massachusetts



  • Phillips, J. (2016). Ecommerce Analytics: Analyze and Improve the Impact of Your Digital Strategy: Pearson FT Press
  • Phillips, J. (2013). Digital Analytics Primer: Pearson FT Press
  • Phillips, J. (2013). Building a Digital Analytics Organization: Create Value by Integrating Analytical Processes, Technology, and People into Business Operations: Pearson FT Press