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Abdul Ali

Associate Professor of Marketing

 

Dr. Abdul Ali’s research, teaching, and consulting focus on Entrepreneurial Marketing, New Product Management, Marketing Analytics, Marketing Strategy and Marketing High-Tech Products. His work has appeared in Management Science, Journal of Product Innovation Management, Managerial and Decision Economics, Journal of Business Research, and Marketing Letters. He and his two co-authors published a book entitled, A Casebook for Business Statistics: Laboratories for Decision Making published by John Wiley & Sons. He also co-authored a chapter each on Entrepreneurial Marketing in two books edited by William Bygrave and Andrew Zacharakis. Dr. Ali has been a member of the U.S. Global Entrepreneurship Monitor (GEM) team since 2008, and has also written chapters on Innovation and Entrepreneurship in the United States Global Entrepreneurship Monitor (GEM) Executive Reports. He is Area Editor of Marketing and Entrepreneurship for the Journal of Asia Business Studies since Fall, 2006.

Dr. Ali has taught in many executive education programs involving executives, business persons, and academicians from Ecuador, Finland, Hong Kong, India, Japan, Korea, Malaysia, Norway, Poland, Switzerland, Thailand, U.K., and the US.
He also taught at the University of Maryland, College Park and Syracuse University. Dr. Ali also served as Chair of the Marketing Division for six years (2000-2006) at Babson College. Earlier, he worked at Ciba-Geigy, Ltd. (in India, and currently known as Novartis Co.). Dr. Ali obtained an engineering degree from the Indian Institute of Technology, Kharagpur, an MBA degree from the Indian Institute of Management, Ahmedabad, and a Ph.D. from Purdue University.

Areas of expertise include;  Entrepreneurial Marketing, Marketing Analytics, Competitive Strategy, New Product Development, Marketing for Technology Products and Marketing Research.

Entrepreneurship

A. Ali CV.pdf

Education

B.Tech., Indian Institute of Technology
M.B.A., Indian Institute of Management
Ph.D., Purdue University

Academic Division

Areas of Expertise

Contact

781-239-5584
alia@babson.edu