Richard M Aroian is currently the Vice President of Business Development and Marketing for Collabor, an emerging growth software company focused on Customer Engagement and Collaboration. Prior to joining Collabor, Mr. Aroian was a Senior Advisor with XactlyIT, a marketing consulting firm focused on developing and executing go to market strategy for high technology companies. Mr Aroian’s clients looked to him for strategic guidance in entering new markets, refining their existing go to market strategies and maximizing the performance of their indirect distribution models.Prior to joining Xactlyit, Mr. Aroian amassed a 20 year track record of marketing and business development leadership from Fortune 500 companies through start-ups. Early in his career, Mr. Aroian led Digital Equipment into the then emerging wireless communications marketplace and quickly established a $200m annual revenue stream. Mr. Aroian has helped larger companies like Sybase, Computer Associates and ADC create new Business Units, globalize their marketing and business development organizations and successfully enter new markets. He has held executive marketing and business development leadership positions in multiple start-ups and established strong market positions leading to significant sales growth and successful exits.
Rich Aroian CV.docx