Dennis Ceru

Senior Lecturer

Academic Division: Entrepreneurship


Dennis J. Ceru, Ph.D., is an Adjunct Professor at Babson College, where he teaches MBA courses in entrepreneurship, management consulting and business strategy. He is the Faculty Co-Director of Experiential Learning, and he has created new course offerings, including Developing Entrepreneurial Opportunities, the Management Consulting Field Experience course, Strategy & Entrepreneurship (On-line course), Strategic Consulting, numerous Executive Education Programs, as well as authored business cases and articles. Dennis has extensive experience as an Entrepreneur and Senior Executive delivering successful business and technology solutions through leadership and management positions in the high-tech, financial services, and healthcare fields. He is a recognized speaker and author on key topics on business growth strategy for small and medium business as corporate innovation and has been quoted extensively online and in print periodicals. He is the founder and principal of Strategic Management Associates, LLC, a company dedicated to providing business leaders with the tools necessary to expand and manage growth. His areas of expertise center on providing Trusted Advisory Services to business owner managers; facilitating Strategic Advisory Groups for executives of growth-oriented companies; and designing Tactical Action Plans to align tactics with company strategy and create metric driven dashboards. In partnership with The SBANE Educational Center he created and runs The CEOs Group, an innovative executive leadership program for growing entrepreneurial companies. Previously, Dennis was a Director at TowerGroup where he created a strategic advisory service to the securities industry and a wealth management consulting practice for financial services institutions and technology vendors. Prior he was the President and Executive Director of Windsor Systems, a consulting and software development company that delivered custom solutions to financial services, manufacturing and technology clients. Dennis was Vice President of Product Development at First Interstate Bank, Ltd., where he lead a team creating electronic corporate cash management services for this super regional financial institution spanning 27 banks in 14 states. Earlier in his career, Dennis was Department Director for HealthWest Corporation, providing ancillary health service programs throughout a multiple-hospital network and the managing partner of an organizational consulting and psychology practice. He was an Adjunct Professor at Boston University, and before that an Adjunct Professor at the University of Southern California and a Lecturer at California State University. Dennis earned a Ph.D. in psychology and education from the University of Southern California and a B.A. in psychology and biology from Boston University

Academic Degrees

  • Ph D, University of Southern California
  • BA, Boston University

Academic Interests

Corporate Innovation; Entrepreneurship; New Venture Creation; Business Strategy

Awards & Honors

  • 2008 - Best Presentation Award, United States Association for Small Business and Entrepreneurship


Degree Courses 2016-2017
Degree Courses 2015-2016


Cases and Teaching Notes

  • Dennis, D.j., Goldstein, B.L., , Chocolate Remedies.
  • Ceru, D.J. (2009). EarCheck .


  • Greene, P.G., Bliss, R.T., Ceru, D.J., Donnellon, A., Fetters, M.L., Hernandez, B., Zimelis, A. (2014). Stimulating Small Business Growth: Progress Report on Goldman Sachs 10,000 Small Businesses. Babson College link
  • Brush, C.S., Blackburn, D., Ceru, D.J., Kitching, D. (2008). Growth Challenges for Small and Medium Sized Enterprises: A US- UK Comparative Study. Ministry of Treasury, UK
  • Ceru, D.J. (2004). The Magnificent Seven Business & Technology Drivers
  • Ceru, D.J. (2003). Who's Trading In Now?


  • Entrepreneurship & Empowering Women
    Ceru, D. Entrepreneurship & Empowering Women Barcelona Active, Barcelona Spain (2009)
  • Challenges and Opportunities for SMEs in the Current Economy
    Ceru, D. Challenges and Opportunities for SMEs in the Current Economy IESE Business School, Barcelona, Spain (2009)
  • The Adventure of Entrepreneurship: A Video Case of Ernest Schackleton
    Neck, H., Ceru, D. The Adventure of Entrepreneurship: A Video Case of Ernest Schackleton United States Association for Small Business & Entrepreneurship, Anaheim, CA (2009)
  • Organic vs. Acquired Growth
    Ceru, D. Organic vs. Acquired Growth 20th Annual Conference of the American Academy of Entrepreneurial Finance, Las Vegas, NV (2008)
  • Family Enterprising
    Ceru, D. Family Enterprising Keynote Address at Technologica de Monterrey, Guadalajara, Mexico (2008)
  • Testimony on Entrepreneurship & GEM Data
    Ceru, D. Testimony on Entrepreneurship & GEM Data United States House of Representatives- Committee on Small Business Meeting, Washington DC (2008)
  • The Importance of Boards of Advisors & Directors
    Ceru, D. The Importance of Boards of Advisors & Directors G.R.O.W. 2008 - Growing Real Opportunities in the World by Beginning Locally, Portland, OR (2008)
  • Choosing Advisory Boards
    Ceru, D. Choosing Advisory Boards G.R.O.W. Conference, Portland, OR (2008)
  • Social Entrepreneurship
    Ceru, D., Brush, C., Greene, P., Neck, H., Schiffman, S. Social Entrepreneurship USASBE Conference, San Antonio, TX (2008)
  • Keynote Address: Innovation, Entrepreneurship & Strategy
    Ceru, D. Keynote Address: Innovation, Entrepreneurship & Strategy Chamber of Commerce & U. Catholica , Valparaiso, Chile (2007)
  • Wealth Management: Strategies for Success
    Ceru, D. Wealth Management: Strategies for Success Reuters Bright Spot Conference, New York City, NY (2003)