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Victoria Crittenden

Professor

Academic Division: Marketing
781-239-5715

Bio

Victoria Crittenden is Professor of Marketing and Chair of the Marketing Division at Babson College (USA). Additionally, she serves (or has served) as Visiting Global Scholar in the D.B.A. program at the Coles College of Business at Kennesaw State University (USA), Visiting Ph.D. Faculty at KTH Royal Institute of Technology in Stockholm (Sweden), Visiting Ph.D. Faculty at Luleå University (Sweden), a core faculty member at the WU Executive Academy (Austria) and as visiting faculty at the University of Ulster in Belfast (N. Ireland), The American College of Greece MBA Program in Athens (Greece), and University Robert Schuman, IECS in Strasbourg (France). Prior to her tenure at Babson College, Vicky spent 25 years in the marketing department at Boston College where she served as department chair for nine years and chair of the MBA core faculty for three years. Vicky’s research has been published extensively in journals such as the Journal of the Academy of Marketing Science, Marketing Letters, Sloan Management Review, Psychology & Marketing, Business Horizons, Entrepreneurship Theory & Practice, Journal of Business Research, Business Strategy Review, Corporate Reputation Review, Journal of Public Affairs, Journal of Personal Selling & Sales Management, Industrial Marketing Management, Journal of Strategic Marketing, Information and Management, Organizations and Markets in Emerging Economies, and International Journal of Production Economics. Her educational scholarship appears in such journals as the Journal of Marketing Education, Marketing Education Review, Decision Sciences Journal of Innovative Education, Journal of Education for Business, Journal of Teaching in International Business, and Journal for Advancement of Marketing Education. Vicky was a co-author of Strategic Marketing Management Cases published by McGraw-Hill/Irwin Publishing, and she is an author of over 100 published vignettes and cases. She served as founding co-editor of the AMS Review and serves currently on the editorial review boards of: Business Horizons, Decision Sciences Journal of Innovative Education, Journal of the Academy of Marketing Science, Journal for Advancement of Marketing Education, Journal of Business-to-Business Marketing, Journal of Marketing Education, Journal of Strategic Marketing, Marketing Education Review, Marketing Management Journal, Organizations and Markets in Emerging Economies, and Psychology & Marketing. Additionally, she currently serves Collections Editor for Digital and Social Media Marketing and Advertising with Business Expert Press and is co-editor of Evolving Entrepreneurial Education: Innovation in the Babson Classroom published by Emerald Group Publishing in 2015. Vicky has presented her teaching and scholarly research in venues worldwide. Vicky is Immediate Past President of the Academy of Marketing Science (AMS), where she has served previously as VP for Development, VP for Membership N. America, and Secretary/Treasurer. She has served as program chair for AMS conferences in the USA, Australia, and Norway. Additionally, Vicky was honored as an AMS Distinguished Fellow in 2008 and she received the Lamb, Hair, McDaniel Outstanding Marketing Teacher Award in AMS in 2005. In addition to serving in various capacities in AMS, she served four years as the chair of the American Marketing Association (AMA) Teaching & Learning Special Interest Group, and she received AMA's Pearson Prentice Hall's Solomon-Marshall-Stuart Award for Innovative Excellence in Marketing Education in 2013. Vicky is a Fellow at the IC2 Institute at the University of Texas-Austin and a member of the Board of Trustees at Lyon College, the Academic Advisory Board for CUTCO/Vector Marketing Corporation, the Faculty Advisory Board for Emerald Group Publishing, and the Academic Advisory Council of the Direct Selling Education Foundation. Vicky received the Distinguished Alumna Award at Lyon College in 1999.

Academic Degrees

  • DBA, Harvard Business School
  • MBA, University of Arkansas, Fayetteville
  • BA, Lyon College

Academic Interests

Marketing Strategy; e-Marketing; Market Orientation; Market Planning; Market Analysis; Sustainability

Awards & Honors

  • 2015 - Fellow, IC2 Institute, University of Texas-Austin

Publications

Journal Articles

  • Crittenden, V.L., Crittenden, W. (in press). TEACHING AND LEARNING DISRUPTED: ISOMORPHIC CHANGE. Journal of Research in Interactive Marketing
  • Beninger, S., Ajjan, H., Mostafa, R., Crittenden, V.L. (in press). A Road to Empowerment: Social Media use by Women Entrepreneurs in Egypt. International Journal of Entrepreneurship and Small Business
  • Crittenden, V.L., Beitelspacher, L.S. (2015). Creating a Culture of Confidence: An Interview with Sheryl Adkins-Green, CMO of Mary Kay Inc.. Business Horizons, 58(4), 371-376.
  • Crittenden, V.L., Crittenden, W. (2015). Digital and Social Media Marketing in Business Education: Implications for Student Engagement. Journal of Marketing Education, 131-132.
  • Crittenden, V.L., Crittenden, W., Eddleston, K., Kellermanns, F., Floyd, S. (2015). Family Business: When you can’t choose your Partners. Industrial Management(September/October), 12-17.
  • Crittenden, V.L., Albaum, G. (2015). The Misplaced Controversy about Internal Consumption: Not just a Direct Selling Phenomenon. Business Horizons, 58(4), 421-429.
  • Crittenden, V.L., Crittenden, W. (2015). Digital and Social Media Marketing in Business Education: Implications for the Marketing Curriculum. Journal of Marketing Education, 71-75.
  • Crittenden, W., Crittenden, V.L., Pierpont, A. (2015). Trade Secrets: Managerial Guidance for Competitive Advantage. Business Horizons, 607-613.
  • Giglio, J., Crittenden, W., Crittenden, V.L. (2015). Procurement Strategy: Iron Fist or Velvet Glove. Industrial Management, 16-21.
  • Joseph, G., Crittenden, W.F., Crittenden, V.L. (in press). Procurement Strategy: Iron Fist or Velvet Glove. Industrial Management
  • Crittenden, V.L., Albaum, G. (in press). The Misplaced Controversy about Internal Consumption: Not just a Direct Selling Phenomenon. Business Horizons
  • Ajjan, H., Beninger, S., Mostafa, R., Crittenden, V.L. (2014). Empowering Women Entrepreneurs in Emerging Economies: A Conceptual Model. Organizations and Markets in Emerging Economies, 5(1), 16-30.
  • Crittenden, V.L., Crittenden, W.F., Crittenden, A.B. (2014). Relationship Building in the Financial Services Marketplace: The Importance of Personal Selling. Journal of Financial Services Marketing, 19(2), 74-84.
  • Eddleston, K.A., Kellermanns, F.W., Floyd, S.W., Crittenden, V.L., Crittenden, W.F. (2013). Planning for Growth: Life Stage Differences in Family Firms. Entrepreneurship Theory and Practice, 37(5), 1177-1202.
  • Hanna, R.C., Crittenden, V.L., Crittenden, W.F. (2013). Social Learning Theory: A Multicultural Study of Influences on Ethical Behavior. Journal of Marketing Education, 35(1), 18-25. link
  • ferrell, O.C., Crittenden, V.L., Ferrell, L., Crittenden, W.F. (2013). Theoretical Development in Ethical Marketing Decision Making. AMS Review, 3(2), 51-60.
  • Hanna, R.C., Crittenden, V.L., Crittenden, W.F. (2013). Social Learning Theory: A Multicultural Study of Influences on Ethical Behavior. Journal of Marketing Education, 35(1), 18-25.
  • Tsao, H., Matthews, L.M., Crittenden, V.L. (2012). Balancing Market Share Growth and Customer Profitability: Budget Allocation for Customer Acquisition and Retention. Organizations and Markets in Emerging Economies, 3(2), 45-55.
  • Crittenden, V.L., Crittenden, W.F. (2012). Corporate Governance in Emerging Economies: Understanding the Game. Business Horizons, 55(6), 567–574.
  • Bailey, C.D., Hair, J.F., Hermanson , D.R., Crittenden, V.L. (2012). Marketing Academics' Perceptions of the Peer Review Process. Marketing Education Review, 22(3), 263-278.
  • Crittenden, V.L., Crittenden, W.F. (2012). Strategic Marketing in a Changing World. Business Horizons, 55(3), 215-217.
  • Williams, D.L., Crittenden, V.L., Keo, T., McCarty, P. (2012). The Use of Social Media: An Exploratory Study of Usage among Digital Natives. Journal of Public Affairs, 12(2), 127–136.
  • Pitt, L., Crittenden, V.L., Plangger, K., Halvorson, W. (2012). Case Teaching in the Age of Technological Sophistication. , 13(Spring), 77-94.
  • Peterson, R.A., Crittenden, V.L. (2012). On the impactfulness of theory and review articles. AMS Review, 2(1), 1-4.
  • Brocato, E.D., Peterson, R., Crittenden, V.L. (2012). When Things Go Wrong: Account Strategy Following a Corporate Crisis Event. Corporate Reputation Review, 15(1), 35-51.

Articles

  • Crittenden, V.L. (2015, July (3rd Quarter/Summer)) Consistently Diverse. Business & Management Research Focus, pp. 55-57: Emerald Group Publishing

Conference Proceedings

  • Zahey, D., Crittenden, V.L., Tuten, T., Altounian, D. (2015). Keeping Marketing Relevant in the Digital Age. MMA Fall Educators Conference, San Juan, PR,

Monographs

  • Crittenden, V.L., Crittenden, W.F. (2014). Market Orientation in Commodity Marketing: The Necessary Link between Marketing and Production. Springer Fachmedien Wiesbaden GmbH.

Presentations

  • Textbook Authors for Digital Marketing and Social Media
    Crittenden, V. Textbook Authors for Digital Marketing and Social Media MMA Fall Educators Conference, San Juan, PR (2015)
  • A Road to Empowerment: Social Media Use by Female Entrepreneurs in Egypt
    Ajjan, H., Beninger, S., Mostafa, R., Crittenden, V. A Road to Empowerment: Social Media Use by Female Entrepreneurs in Egypt Academy of Marketing Science annual conference, Denver, CO (2015)
  • Technology’s Transformative Impact: Exploring within Industries
    Crittenden, W., Crittenden, V. Technology’s Transformative Impact: Exploring within Industries 2015 HICSS, Kauai, Hawaii (2015)
  • Fostering Women Entrepreneurs in the Middle East via the Use of Social Media
    Crittenden, V., Ajjan, H., Beninger, S., Mostafa, R. Fostering Women Entrepreneurs in the Middle East via the Use of Social Media CWEL, Babson College (2014)
  • 25 Years after Product Profiling - Where are We Now?
    Crittenden, V. 25 Years after Product Profiling - Where are We Now? Decision Sciences Institute, Tampa, FL (2014)
  • Three Minute Thesis
    Crittenden, V. Three Minute Thesis 2014 Marketing Doctoral Students Association, San Francisco, CA (2014)
  • Strategic Assets: Trade Secrets as a Competitive Advantage
    Crittenden, W., Crittenden, V., Pierpont, A. Strategic Assets: Trade Secrets as a Competitive Advantage INBAM, Barcelona, Spain (2014)
  • Social Media and Customer Engagement: Dyadic Word-of-Mouth
    Roggeveen, A., Hallock, W., Crittenden, V. Social Media and Customer Engagement: Dyadic Word-of-Mouth 2014 Academy of Marketing Science Conference, Indianapolis, IN (2014)
  • Empowering Female Entrepreneurs through Social Media: A Conceptual Model
    Ajjan, H., Beninger, S., Mostafa, R., Crittenden, V. Empowering Female Entrepreneurs through Social Media: A Conceptual Model Academy of Marketing Science, Indianapolis, IN (2014)
  • Social Media and Customer Engagement: Dyadic Word-of-Mouth
    Hallock, W., Roggeveen, A., Crittenden, V. Social Media and Customer Engagement: Dyadic Word-of-Mouth Academy of Marketing Science, Indianapolis, IN (2014)
  • MOOCs in Marketing
    Crittenden, V. MOOCs in Marketing American Marketing Association, Orlando, FL (2014)
  • Networking Strategically
    Crittenden, V. Networking Strategically 2013 Marketing Doctoral Students Association Conference, Boston, MA (2013)
  • Words of Wisdom: Drawing on the Past Experiences of Marketing Scholars to Shape Future Leaders within the Academy
    Crittenden, V. Words of Wisdom: Drawing on the Past Experiences of Marketing Scholars to Shape Future Leaders within the Academy 2013 AMS World Marketing Congress, Melbourne, Australia (2013)
  • Getting Internationally Focused Research Published: What does it Take?
    Crittenden, V. Getting Internationally Focused Research Published: What does it Take? Internationalizing Doctoral Education in Business, Storrs, CT (2013)
  • Using Social Media in the Classroom
    Crittenden, V. Using Social Media in the Classroom Second Biennial Sheth Emerging Scholars Consortium, 2013 World Marketing Congress, Melbourne, Australia (2013)
  • Business Models: Shaping the Future through Entrepreneurship
    Crittenden, V., Eddleston, K., Crittenden, W. Business Models: Shaping the Future through Entrepreneurship 2013 Academy of Marketing Science Annual Conference, Monterey, CA (2013)
  • How to become more involved in AMS: The Role of the President
    Crittenden, V. How to become more involved in AMS: The Role of the President 2013 Academy of Marketing Science Annual Conference, Monterey, CA (2013)
  • Sustainability New Insight into an Emerging Market Orientation: Understanding Sustainability DNA
    Crittenden, V., Crittenden, W. Sustainability New Insight into an Emerging Market Orientation: Understanding Sustainability DNA 2013 Winter Marketing Educators' Conference, Las Vegas, NV (2013)
  • The Demise of Marketing Theory Creation and Development
    Crittenden, V. The Demise of Marketing Theory Creation and Development Brock University, St. Catharines, ON (2012)
  • Major Issues in Research and Publication Strategies
    Crittenden, V. Major Issues in Research and Publication Strategies ISCTE Business School, Lisbon, Portugal (2012)
  • Marketing Professoriate of the Future: Landscape and Strategies
    Crittenden, V. Marketing Professoriate of the Future: Landscape and Strategies 2012 Academy of Marketing Science Annual Conference, New Orleans, LA (2012)
  • Innovation in Executive MBA Programs: A Discussion on Attracting and Satisfying this Market Segment and the Development of a Research Agenda
    Crittenden, V. Innovation in Executive MBA Programs: A Discussion on Attracting and Satisfying this Market Segment and the Development of a Research Agenda 2012 Winter Marketing Educators' Conference, St. Petersburg, FL (2012)