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David Hennessey

H. David Hennessey  

Professor Emeritus of Marketing and International Business

B.A., B.S., Norwich University
M.B.A., Clark University
Ph.D., New York University
Academic Division
Goldman Sachs 10,000 Small Businesses, Faculty Leader for Marketing and Sales

H. David Hennessey arrived at Babson in 1982. He is currently a professor of Marketing and International Business. Previously he served as the Faculty Director of the Evening MBA program for ten years. Hennessey recently completed teaching in the Foundations of Management and Entrepreneurship, a yearlong course required of all 1st year undergraduates. In this course the students identify and evaluate business opportunities for a start-up during the first semester. In their second semester the business is launched and managed by the students. 

He has taught courses on global marketing, marketing strategy, and sales management strategy, and written numerous articles and case studies. He has co-authored four books: Global Marketing Strategies, 6th edition, 2004 (with Jean-Pierre Jeannet), Global Marketing: An Interactive Approach, 3rd edition 2011 (with Kate Gillespie), Global Account Management, 2004 (with Jean-Pierre Jeannet) and How to Write a Marketing Plan, 3rd edition 1996 (with Robert J. Kopp). Dr. Hennessey has had executive and MBA teaching experience in a wide variety of programs at Babson College, Ashridge Management College, IMD, Trinity College Dublin, Erasmus RSM and Helsinki School of Economics and Business Administration as well as in Costa Rica, France, Holland, Germany, Hong Kong, Singapore, Switzerland, Finland, United Kingdom, Ireland and Japan. Dr. Hennessey has contributed to custom executive education programs for GTECH, Irving Oil, Home Depot, IBM, Pitney Bowes, DSM, and was the Faculty Director for the Ticona Global Account program.

After gaining his Undergraduate Degree in Economics and Business Administration at Norwich University, Northfield, Vermont, and an MBA from Clark University, Worcester, Massachusetts, Dr. Hennessey worked as a Senior Marketing Analyst for the American Can Company. He then became Marketing Director for Interpace Corporation based in New Jersey. In 1979 he moved into the educational/consulting sector in strategy and marketing. He completed his PhD at New York University and joined Babson College in 1982. Hennessey is past president and on the Board of Directors of the Sales and Marketing Executives of Boston. He holds both a US and Irish passport.

D. Hennessey CV.pdf