With a fresh MBA from Babson College, and ardent convictions about advertising, Glenn quickly moved into Senior Management at Cabot Advertising then Hill Holiday. He managed national and international brands with spending levels of $5 to $30 million (big bucks in the early 1980s).
Then, in 1982, Glenn got the calling. He traded the security of an agency paycheck for the uncertainty of agency ownership. With a reputation as a savvy marketer and a track record for getting strong creative work through the system, his company, Kelley & Wallwork, enjoyed years of enviable growth. Clients include names like Blue Cross/Blue Shield, John Hancock Financial Services, Pepsi-Cola, American Cyanamid, Cellular One, Com Electric, Spalding, Siemens-Nixdorf, Dun & Bradstreet, American Cable Systems, and the Boston Red Sox, among others.
In 1992, Glenn founded another advertising agency, Kelley/Dexter, to truly compete on a national and international stage with the best creative firms in the U.S. and beyond. Marque brands were attracted to this well respected ad shop; clients such as BMW, Steinway Pianos, Vail Resorts, Beaver Creek, Keystone, Breckenridge, Callaway Golf, Salomon Sports Worldwide, Brunswick Corporation, Reebok, The Christian Science Monitor, among many others. Great brands! But Glenn also has a knack for attracting great people, championing their work tenaciously, and parlaying that into yet additional new business efforts.
In 1999, Glenn created yet another high-powered brand advertising agency working with some legendary creative all-stars in the ad biz. More great brands followed Glenn to this unique, creative company, brands such as Gosling’s Rums of Bermuda, HEAD skis, Tyrolia ski bindings, EMC, Loomis-Sayles, Yes! Golf, project work via a return to high-line brands in the automotive category, among other well-known respected brands. Credit much to Glenn’s insightful account planning, sharp strategic thinking (he has been a long time faculty member at Babson College in Wellesley, MA, teaching Integrated Marketing Communications) and close personal involvement with each client’s business.
Over the years, Glenn also became a firm believer in public service work. He has continually donated his own time and his agency’s talents to non-profit organizations such as the Sportmen’s Tennis Club, Big Sisters, Babson College, the Massachusetts Cultural Alliance, MADD, among others to everyone’s benefit.
For five years Glenn has been seen on television doing commentary work and being interviewed for marketing and advertising related segments which air on CBS Boston, ABC Boston and Fox News Boston.
And then there’s golf. If Glenn has one passion as consuming as advertising, it is this. Only his wife, Sherry, and three children occupy a higher priority in his life. And, on a sunny Saturday morning, even that becomes debatable.
Glenn celebrated his 31st anniversary of advertising agency ownership and leadership earlier this year. An impressive feat, especially, given the seismic shifts and changes in this unstable industry. Mergers, acquisitions, downsizing, spin-offs and management musical chairs have all taken their toll on many advertising agencies. But Glenn’s talents, his passion and his convictions have always remained strong and immensely valuable to his creatively focused and intense advertising agency.