Erik Noyes
- Associate Professor
Academic Division: Entrepreneurship
Academic Degrees
- Ph D, Boston University, Graduate School of Management
- MBA, Whittemore School of Business, University of New Hampshire
- BA, Brown University
Academic Interest / Expertise
An expert in innovation, growth strategy, and AI, Professor Noyes is the Michael London ’92 and Stephen H. Kramer ’92 Term Chair in Entrepreneurship. His research examines entrepreneurial thinking, AI-enabled innovation, and disruptive innovation in both startups and new corporate ventures.Dr. Noyes led the creation of “The Generator”, Babson’s interdisciplinary AI lab whose mission is to empower innovators from all fields to bring visionary ideas to life by harnessing AI capabilities. The Generator supports an interdisciplinary community of innovators, provocateurs, and boundary-spanners from across diverse industries to seize upon transformative opportunities enabled by the AI-age. In connection with the Lab, he teaches the MBA course AI Pioneers: Creating the Future of Business and Entrepreneurial Opportunities in AI, among other graduate and undergraduate entrepreneurship courses.Professor Noyes is the founding Faculty Director of the Weissman Foundry, an interdisciplinary venture and innovation-space shared by Babson College, the Olin College of Engineering, and Wellesley College. Recognized as a “Top 50” business professor in the United States by Poets & Quants, Noyes was awarded Babson’s College-wide Teaching Excellence Award in 2023 and Undergraduate Teaching Excellence Award in 2010. Noyes co-led Babson's award-winning Foundations of Management & Entrepreneurship (FME) program, rated the most innovative undergraduate entrepreneurship course in the U.S. by the U.S. Association for Small Business and Entrepreneurship (USASBE). He also co-founded Affordable Design & Entrepreneurship (ADE), a collaboration between Babson College and the Olin College of Engineering.Prior to joining Babson, he consulted for companies such as Nokia, BMW, Hewlett-Packard, New Balance, and Motorola to identify and evaluate new growth businesses in diverse areas such as healthcare, mobile computing, consumer products, sensing systems, and automotive design.Professor Noyes is a Founding Editor of the journal Entrepreneurship Education & Pedagogy (EE&P). His research has been published in the Journal of Small BusinessManagement, Advances in Entrepreneurship, Firm Emergence and Growth, Entrepreneurship Education & Pedagogy, the International Journal of Entrepreneurship and Innovation, Frontiers in Entrepreneurship Research, multiple books, and the Harvard Business School case collection. He has been quoted in the Wall Street Journal, the Financial Times, USA Today, The Chronicle for Higher Education, and international press.Awards & Honors
- 2017 — 2017 winner of the USASBE Experiential Entrepreneurship Exercises Award, USASBE
- 2015 — BFRF Mini-grant Award, Babson Faculty Research Fund
- 2006 — Kauffman scholarship , Academy of Management
- 2005 — Kauffman scholarship , Babson College
- 2005 — Research assistantship,
- 2004 — Kauffman scholarship ,
- 2001 — Doctoral Merit Fellowship (4-year), Boston University Graduate School of Management
- 1991 — SAS Academic Scholarship, Institute for Shipboard Education
- 1989 — Granite State Merit Scholar,
- 1989 — Rotary Club Academic Scholarship, the Rotary Club
Courses
Degree Courses 2024
- EPS 3543 ENTREPRENEURIAL OPPORTUNITIES IN AI
Degree Courses 2023
- EPS 3518 CROWDFUNDING
- EPS 3543 ENTREPRENEURIAL OPPORTUNITIES IN AI
- EPS 7800 ENTREPRENEURSHIP
- FME 1001 FOUNDATIONS OF MGMT & ENTREPRENEURS
- EPS 3536 THE ENTREPRENEURIAL INNOVATOR
Publications
Journal Articles
- Winkler, C., Liguori, E., Van Gelderen, M., Noyes, E.A., Pittz, T., Hytti, U., McGuire, J. (2021). Editorial: Publishing in Entrepreneurship Education & Pedagogy. Entrepreneurship Education and Pedagogy. Page: 1-12.
- Noyes, E.A. (2019). Wefunder: Leading the growth of a new industry. Entrepreneurship Education and Pedagogy. Vol: 2, Issue: 2, Page: 1-13. SAGE.
- Liguori, E., Winkler, C., Winkel, D., Marvel, M., Keels, J., van Gelderen, M., Noyes, E. (2018). The Entrepreneurship Education Imperative: Introducing Entrepreneurship Education & Pedagogy. Entrepreneurship Education and Pedagogy. Vol: 1, Issue: 1, Page: 5-7. Sage.
- Noyes, E.A. (2018). Teaching Entrepreneurial Action Through Prototyping: The Prototype-It Challenge. Entrepreneurship Education and Pedagogy. Vol: 1, Issue: 1, Page: 118-134. SAGE. link
- Mandel, R.P., Noyes, E.A. (2016). Survey of experiential entrepreneurship education offerings among top undergraduate entrepreneurship programs. Education and Training. Vol: 58, Issue: 2, Page: 164-178. Emerald Group Publishing Ltd.
- Noyes, E.A., Linder, B. (2015). Developing undergraduate entrepreneurial capacity for social venture creation. Journal of Entrepreneurship Education. Vol: 18, Issue: 2, Page: 113-124.
- Noyes, E.A., Brush, C.S., Hatten, K., Smith-Doerr, L. (2014). Firm Network Position and Corporate Venture Capital Investment. Journal of Small Business Management. Vol: 52, Issue: 4, Page: 713–731. Wiley-Blackwell Publishing, Inc.. link
- Noyes, E.A., Deligiannidis, L. (2013). Grasping Change: Visualizing International Technology Adoption for Entrepreneurship Education. Journal of Entrepreneurship Education. Vol: 16, Issue: Special Issue, Page: 13-32. Allied Academies. link
- Noyes, E.A., Allen, I., Parise, S.A. (2012). Innovation and entrepreneurial behaviour in the Popular Music industry. Creative Industries Journal. Vol: 5, Issue: 1-2, Page: 139-150. Routledge. link
- Shulman, J.M., Noyes, E.A. (2012). The Rich Get Richer and So Can You: Investing in a Billionaires’ Index. Journal of Index Investing, The. Vol: 2, Issue: 4, Page: 12-32. Institutional Investor, Inc.. link
- Noyes, E.A. (2011). 2D and 3D Visualizations of Creative Destruction for Entrepreneurship Education. Advances in Intelligent and Soft Computing. Vol: 99, Page: 277-294. Springer-Verlag.
- Noyes, E.A. (2011). Mapping the Multi-Industry Terrain of Nanotechnology Entrepreneurship. International Journal of Entrepreneurship and Innovation. Vol: 12, Issue: 4, Page: 297-306.
- Parise, S.A., Noyes, E.A., Allen, I. (2010). Artistic Influneces and Innovation in the Popular Music Industry. Frontiers of Entrepreneurship Research. Vol: 30, Issue: 15. Babson College.
- Noyes, E.A. (2009). Music to Our Ears: Examining the Origins of New Market Creation in the Popular Music Industry. Enterprising Matters Magazine.
Cases and Teaching Notes
- Noyes, E.A., Mandel, R. (2020). Wefunder: Leading the Growth of a New Industry: Entrepreneurship, 5th edition by Zacharakis, Bygrave and Corbett. Wiley Publishing.
- Iyer, B.R., Noyes, E.A. (2014). Appirio: new venture on a cloud: Strategies for e-Business: Creating Value Through Electronic & Mobile Commerce: Concepts & Cases. Issue: 3rd, Page: 486-495. Pearson.
- Gilleran, R., Noyes, E.A. (2013). MakerBot: Challenges in Building a New Industry. Page: 17. Babson College.
- Gilleran, R., Noyes, E.A. (2013). MakerBot: Challenges in Building a New Industry Teaching Note. Page: 6. Babson College.
- Gilleran, R., Noyes, E.A. (2013). MakerBot: Challenges in Building a New Industry Video Teaching Note. Babson College.
- Iyer, B.R., Noyes, E.A. (2012). Appirio: New Venture on a Cloud: Harvard Business School Case Collection. Page: 12. Harvard Business Publishing.
Book Chapters
- Rice, M.P., Noyes, E.A. (2021). Incubators as catalysts in entrepreneurship ecosystems: Handbook of Research on Business & Technology Incubation and Acceleration: A Global Perspective. Edward Elgar Publishing.
- Noyes, E.A. (2021). Fumbling in the Dark: An Empathy-Building Exercise: Teaching Entrepreneurship: A Practice-based Approach. Edward Elgar.
- Mandel, R.P., Noyes, E.A. (2019). Equity crowdfunding: Inside advice from six entrepreneurs who've done it: Weatherwise Magazine. Vol: 66, Issue: 1, Page: 12-19. Crowdfund Insider. link
- Noyes, E.A. (2016). Prototyping your ideas: Entrepreneurship, 4th Edition. Wiley.
- de Bruin, A., Noyes, E.A. (2014). Capitalizing on creativity: insights on creative entrepreneurship: The Routledge Companion to Entrepreneurship (Routledge Companions in Business, Management and Accounting). Issue: 1st, Page: 281-295. Routledge.
- Noyes, E.A. (2014). Exercises to practice experimentation: $5, $50, and $500 experiments: Teaching Entrepreneurship: A Practice-Based Approach. Page: 264-269. Edward Elgar Pub.
- Noyes, E.A. (2014). Exercises to practice experimentation: Competitive cup stacking: Teaching Entrepreneurship: A Practice-Based Approach. Page: 241-246. Edward Elgar Pub.
- Mandel, R.P., Noyes, E.A. (2013). Beyond the NWS: Inside the Thriving Private Weather Forecasting Industry: Weatherwise Magazine. Vol: 66, Issue: 1, Page: 12-19. Taylor & Francis.
- Noyes, E.A., Brush, C.S. (2012). Teaching Entrepreneurial Action: Application of Creative Logic: Entrepreneurial Action (Advances in Entrepreneurship, Firm Emergence and Growth) . Page: 253 - 280. Emerald Group Publishing Limited.
- Noyes, E.A., Parise, S.A., Allen, I. (2011). Music to Our Ears: New Market Creation and Creative Influences in the Popular Music Industry: Entrepreneurship and the Creative Economy. Page: 201-218. Edward Elgar.
Working Papers
- Brush, C.S., Hatten, D., Noyes, E.A., Smith-Doerr, D. (2008). Patterns of Corporate Entrepreneurship: Testing Structural Hole Theory in Firm vs. Director Networks.
Conference Proceedings
- Hitt, T., Noyes, E.A., Deligiannidis, L. (2021). Face of the Team: Diversity, Equity and Inclusion.: Proceedings of the IEEE International Conference on Computational Science and Computational Intelligence. IEEE.
- Noyes, E.A. (2020). Feeling powerless: An empathy-building exercise. United States Association for Small Business and Entrepreneurship, Experiential Exercises Track.
- Noyes, E.A. (2018). Fumbling in the dark: Empathy-building in entrepreneurship education. United States Association for Small Business and Entrepreneurship, Experiential Exercises Track.
- van Gelderen, M., Noyes, E.A. (2018). Translation of entrepreneurship research into teaching workshop: Entrepreneurial intentions exercise development and design. United States Association for Small Business and Entrepreneurship, Experiential Exercises Track.
- Noyes, E.A. (2017). Prototype creation for crowdfunding pitch videos. Institute for Small Business and Entrepreneurship (ISBE) Annual Conference.
- Noyes, E.A. (2017). Prototyping and entrepreneurial action: Conference Proceedings of the United States Association for Small Business and Entrepreneurship. United States Association for Small Business and Entrepreneurship, Experiential Exercises Track.
- Noyes, E.A. (2015). Teaching crowdfunding: A resource for entrepreneurship educators. Institute for Small Business and Entrepreneurship (ISBE) Annual Conference.
- Deligiannidis, L., Noyes, E.A. (2014). Interactive visualization of business births and deaths in the U.S. economy using a novel visualization technique called HiFi Pie: Proceedings of the World Computing Association, International Conference on Information and Knowledge Engineering. Page: 46-52.
- Deligiannidis, L., Noyes, E.A., Arabnia, H.R. (2013). SuperViewer: An Interactive Visual Interface to Explore the Top 500 List: Proceedings of the World Computing Association, International Conference on Parallel and Distributed Processing Techniques and Applications.
- Noyes, E.A., Deligiannidis, L. (2012). TradeMapper: an e-learning tool for entrepreneurship education in global markets: Proceedings of the World Computing Association, International Conference on E-Learning.
- Noyes, E.A. (2011). Emergent: A Knowledge Discovery Tool for Understanding Emerging Inustry Structure: Proceedings of the International Conference on Human-Systems Interaction.
- Noyes, E.A. (2011). Interactive Visualization to Teach Innovation and Technology Adoption in Entrepreneurship Education: Proceedings of the IEEE Information Visualization Conference. InfoVis.
- Noyes, E.A. (2011). Three Visualization Tools to Grasp Dynamism in the Global Economy: Prism, TradeMapper, and Emergent: Proceedings of the World Computing Association, Modeling, Simulation and Visualization Conference.
- Noyes, E.A., Deligiannidis, L. (2010). Looking for Growth: 3D Visualization to Teach Creative Destruction in Entrepreneurship Education: Proceedings of the World Computing Association, Modeling, Simulation and Visualization Conference.
Other
- Noyes, E.A., Allen, I., Parise, S.A. (2012). The Muse of the Grammys: Entrepreneurship and Innovation in the Popular Music Industry : Music Business Journal. Berklee College of Music.
- Noyes, E.A., Åmo, B.W., Allen, I. (2010). Entrepreneurship and Conditions for Entrepreneurs: Norway and the USA Compared: The Life Cycle of New Ventures: Emergence, Newness and Growth. Page: 13-23. Edward Elgar.
Presentations
Additional Links
- Weissman Foundry
- Babson College
- Olin College of Engineering
- Wellesley College
- Goldman Sachs 10,000 Small Business Initiative
- Affordable Design & Entrepreneurship
- Foundations of Management & Entrepreneurship
- 2023 Best Undergraduate Professors: Erik Noyes, Babson College
- Entrepreneurship Education at the Dawn of Generative Artificial Intelligence