Babson Research Scholar 2011–2014
Before joining Babson, Professor Petty practiced law with the Federal Trade Commission. He was the founding legal developments editor for the Journal of Public Policy & Marketing and is the founder and executive secretary of the Marketing Law section of the Academy of Legal Studies in Business. Professor Petty has published over 70 articles and book chapters on marketing and business law and has received awards in both marketing and law for his work. He is the author of the book, The Impact of Advertising Law on Business and Public Policy, published by Quorum Books in 1992. He currently has written a book manuscript, Branding Law for Entrepreneurs: A Legal Guide to Strategic Brand Management.
Professor Petty held the Roger A. Enrico Term Chair from 1992 through 1997 and the Zwerling Family Term Chair from 2008–2011. Professor Petty regularly teaches in Mods I & II of the graduate program, and teaches electives in Intellectual Property, Law & Strategy, Marketing Law, and Innovation and the Law.