Anne Roggeveen

Professor

Charles Clarke Reynolds Professor of Retailing and Marketing
Academic Division: Marketing
781-239-4289

Bio

Anne L. Roggeveen (Ph.D. Columbia University) is the Charles Clarke Reynolds Professor of Retailing & Marketing at Babson College and Honorary Visiting Professor of Retailing and Marketing at the Center for Retailing, Stockholm School of Economics. She serves on the American Marketing Association’s Academic Council, is incoming co-editor for the Journal of Retailing, and serves on the Board of Directors for Nepa. Her research interests are in the areas of retailing and pricing. Her research has been widely published including in the Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Journal of Consumer Psychology, Journal of the Academy of Marketing Science, and Journal of Retailing. She has won a number of awards for her research and teaching. These include the M. Wayne DeLozier Best Conference Paper Award, AMS 2008; the Stanley C. Hollander Best Retailing Paper, AMS 2008, 2016; Babson College Faculty Scholarship Award 2008, 2012; Best Paper Consumer Behavior Track Paper, Winter AMA 2009; William R. Davidson Journal of Retailing Best Paper Award 2010; Best Conference Paper La Londe Conference 2011; Pearson Prentice Hall’s Solomon-Marshall-Stuart Award for Innovative Excellence in Marketing Education, American Marketing Association, Teaching & Learning SIG 2014; the Lamb-Hair-McDaniel Outstanding Marketing Teacher Award, Academy of Marketing Science 2014; and the William R. Davidson Journal of Retailing Best Paper Award 2010, 2016. In addition, her article, “Customer Experience Creation: Determinants, Dynamics and Management Strategies” was the top cited article published in Journal of Retailing between 2007 and 2011. Dr. Roggeveen currently is an Associate Editor at the Journal of the Academy of Marketing Science, Journal of Retailing, and Journal of Consumer Marketing. She also serves on many editorial boards including the Journal of Marketing, Journal of Service Research, and Journal of Business Research. She has co-edited numerous special issues and multiple conferences related to retailing and pricing. Dr. Roggeveen has taught the MBA core course in marketing as well as electives in Marketing Research, Retailing Strategy, Innovation and Experimentation, Marketing Experiments, and Marketing Strategy. Her industry experience includes work for State Street Corporation, Lotus Development Corporation, First Night, and the Commonwealth Institute in London.

Academic Degrees

  • Ph D, Columbia University
  • M. Phil, Columbia University
  • MBA, Bentley College
  • BS, Tufts University

Academic Interests

Retailing; Consumer Behavior; Marketing Experiments; Marketing Research; Marketing Strategy

Awards & Honors

  • 2016 - Stanley Hollander Outstanding Retailing Paper Award , Academy of Marketing Science
  • 2016 - William R. Davidson Journal of Retailing Best Paper Award, Journal of Retailing
  • 2015 - Extramural Fellow, Maastricht University
  • 2015 - Honorary Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics
  • 2014 - Pearson Prentice Hall’s Solomon-Marshall-Stuart Award for Innovative Excellence in Marketing Education, American Marketing Association, Teaching & Learning SIG
  • 2014 - Lamb-Hair-McDaniel Outstanding Marketing Teacher Award, Academy of Marketing Science
  • 2014 - Women Who Make a Difference Award Nominee, Babson College
  • 2012 - Babson College Faculty Scholarship Award, Babson College
  • 2011 - Best Conference Paper, La Londe Conference
  • 2010 - William R. Davidson Journal of Retailing Best Paper Award, Journal of Retailing
  • 2009 - American Marketing Association Doctoral Consortium Fellow , American Marketing Association
  • 2009 - Winter AMA Best Paper in Consumer Behavior Track , American Marketing Association
  • 2008 - Babson College Faculty Scholarship Award, Babson College
  • 2008 - M. Wayne DeLozier Best Conference Paper Award, Academy of Marketing Science
  • 2008 - Stanley Hollander Outstanding Retailing Paper Award , Academy of Marketing Science
  • 1999 - Amanda and Harold J. Rudolph Scholar – Outstanding Marketing Ph.D. Student, Columbia University

Publications

Journal Articles

  • Grewal, D., Roggeveen, A.L., Runyan, R.C., Nordfält, J., Lira, M.E. (2017). Retailing in today’s world: Multiple channels and other strategic decisions affecting firm performance. Journal of Retailing and Consumer Services, 34, 261–263.
  • Grewal, D., Roggeveen, A.L., Sisodia, R.S. (2017). Enhancing Customer Engagement Through Consciousness. Journal of Retailing
  • Grewal, D., Roggeveen, A.L., Nordfalt, J. (2017). The Future of Retailing. Journal of Retailing
  • González, E.M., Esteva, E., Roggeveen, A.L., Grewal, D. (2016). Amount off versus percentage off—when does it matter? Journal of Business Research, 69(3), 1022–1027.
  • Lindström, A., Berg, H., Nordfält, J., Roggeveen, A.L., Grewal, D. (2016). Does the presence of a mannequin head change shopping behavior? Journal of Business Research, 69(2), 517–524.
  • Roggeveen, A.L., Grewal, D. (2016). Engaging customers: the wheel of social media engagement. Journal of Consumer Marketing
  • Grewal, D., Roggeveen, A.L., Nordfält, J. (2016). Roles of retailer tactics and customer-specific factors in shopper marketing: Substantive, methodological, and conceptual issues. Journal of Business Research, 69(3), 1009–1013.
  • Alexander, A., Teller, C., Roggeveen, A.L. (2016). The Boundary Spanning of Managers within Service Delivery Networks. Journal of Business Research
  • Aguirre, E., Roggeveen, A.L., Grewal, D., Wetzels, M. (2016). The personalization-privacy paradox: implications for new media. Journal of Consumer Marketing, 33(2), 98–110.
  • Roggeveen, A.L., Nordfalt, J., Grewal, D. (2016). Do Digital Displays Enhance Sales? Role of Retail Format and Message Content Journal of Retailing
  • Roggeveen, A.L., Grewal, D., Townsend, C., Krishnan, R. (2015). The impact of dynamic presentation format on consumer preferences for hedonic products and services. Journal of Marketing, 79(6), 34–49.
  • Roggeveen, A.L., Goodstein, R.C., Grewal, D. (2014). Improving the effect of guarantees: the role of a retailer’s reputation. Journal of Retailing, 90(1), 27–39.
  • Grewal, D., Nordfält, J., Roggeveen, A.L., Grewal, D., Roggeveen, A.L., Nordfält, J. (2014). Pricing in the modern world: the role of price-related and non-price related cues. Journal of Product & Brand Management, 23(6), 397–400.
  • Grewal, D., Nordfält, J., Roggeveen, A.L., Grewal, D., Roggeveen, A.L., Nordfält, J. (2014). Pricing in the modern world: the role of price-related and non-price related cues. Journal of Product & Brand Management, 23(6), 397–400.
  • Motyka, S., Grewal, D., Puccinelli, N.M., Roggeveen, A.L., Avnet, T., Daryanto, A., de Ruyter, K., Wetzels, M. (2014). Regulatory fit: A meta-analytic synthesis. Journal of Consumer Psychology, 24(3), 394–410.
  • Grewal, D., Roggeveen, A.L., Puccinelli, N.M., Spence, C. (2014). Retail Atmospherics and In-Store Nonverbal Cues: An Introduction. Psychology & Marketing, 31(7), 469–471.
  • Spence, C., Puccinelli, N.M., Grewal, D., Roggeveen, A.L. (2014). Store atmospherics: A multisensory perspective. Psychology & Marketing, 31(7), 472–488.
  • Grewal, D., Roggeveen, A.L., Lindsey-Mullikin, J. (2014). The contingent effects of semantic price cues. Journal of Retailing, 90(2), 198–205.
  • Coulter, K.S., Roggeveen, A.L. (2014). Price Number Relationships and Deal Processing Fluency: The Effects of Approximation Sequences and Number Multiples. Journal of Marketing Research, 51(1), 69-82.
  • Grewal, D., Roggeveen, A.L., Runyan, R.C. (2013). Retailing in a connected world. Journal of Marketing Management, 29(3-4), 263–270.
  • Grewal, D., Kopalle, P., Marmorstein, H., Roggeveen, A.L. (2012). Does travel time to stores matter? The role of merchandise availability Journal of Retailing, 88(3), 437–444.
  • Grewal, D., Roggeveen, A.L., Compeau, L.D., Levy, M.R. (2012). Retail value-based pricing strategies: New times, new technologies, new consumers. Journal of Retailing, 88(1), 1–6.
  • Roggeveen, A.L., Tsiros, M., Grewal, D. (2012). Understanding the co-creation effect: when does collaborating with customers provide a lift to service recovery? Journal of the Academy of Marketing Science, 40(6), 771–790.
  • Coulter, K.S., Roggeveen, A.L. (2012). “Like it or not”: Consumer responses to word‐of‐mouth communication in on‐line social networks. Management Research Review, 35(9), 878-899.
  • Coulter, K.S., Roggeveen, A.L. (2012). Deal or no deal?: How number of buyers, purchase limit, and time‐to‐expiration impact purchase decisions on group buying websites Journal of Research in Interactive Marketing, 6(2), 78-95.
  • Grewal, D., Roggeveen, A.L., Compeau, L.D., Levy, M.R. (2011). Evolving pricing practices: the role of new business models. Journal of Product & Brand Management, 20(7), 510–513.
  • Wilcox, K., Roggeveen, A.L., Grewal, D. (2011). Shall I tell you now or later? Assimilation and contrast in the evaluation of experiential products Journal of Consumer Research, 38(4), 763–773.
  • Biswas, D., Grewal, D., Roggeveen, A.L. (2010). How the order of sampled experiential products affects choice. Journal of Marketing Research, 47(3), 508–519.
  • Verhoef, P., Lemon, K., Parasuraman, A., Roggeveen, A.L., Tsiros, M., Schlesinger, L. (2009). Customer Experience Creation: Determinants, Dynamics, and Management Strategies. Journal of Retailing, 85(1), 31-41.
  • Grewal, D., Roggeveen, A.L., Tsiros, M. (2008). The Effect of Compensation on Repurchase Intentions in Service Recovery. Journal of Retailing, 84(4)
  • Bharadwaj, N., Roggeveen, A.L. (2008). The Impact of Offshoured and Outsourced Call Service Centers on Customer Appraisals. Marketing Letters
  • Johar, G., Roggeveen, A.L. (2007). Changing False Beliefs from Repeated Advertising: The Role of Claim-Refutation Alignment. Journal of Consumer Psychology
  • Roggeveen, A.L., Bharadwaj, N., Hoyer, W. (2007). How Call Center Location Impacts Expectations of Service from Reputable versus Lesser Known Firms. Journal of Retailing
  • Estelami, H., Grewal, D., Roggeveen, A.L. (2007). The negative effect of policy restrictions on consumers’ post-purchase reactions to price-matching guarantees. Journal of the Academy of Marketing Science, 35(2), 208–219.
  • Roggeveen, A.L., Grewal, D., Gotlieb, J. (2006). Does the frame of a comparative ad moderate the effectiveness of extrinsic information cues? Journal of Consumer Research, 33(1), 115–122.
  • Roggeveen, A.L., Johar, G. (2004). Integration of Discrepant Sales Forecasts: The Influence of Plausibility Inferences Based on an Evoked Range. Journal of Marketing Research
  • Roggeveen, A.L., Johar, G. (2002). Perceived Source Variability versus Familiarity: Testing Competing Explanations for the Truth Effect. Journal of Consumer Psychology

Cases and Teaching Notes

  • Hill, K.M., Roggeveen, A.L., Grewal, D., Nordfalt, J. (2015). ICA: Changing the supermarket business, one screen at a time.
  • Hill, K.M., Roggeveen, A.L., Grewal, D., Nordfalt, J. (2015). Teaching Note - ICA: Changing the Supermarket Business, One Screen at a Time.

Book Chapters

  • Grewal, D., Roggeveen, A.L., Beitelspacher, L.S., , (2017). How Retailing Cues Influence Shopping Perceptions and Behavior.
  • Roggeveen, A.L., Grewal, D., , (in press). In-store Marketing: Existing and Emerging Elements.Handbook of Research on Retailing.
  • Grewal, D., Roggeveen, A.L., Lindsey-Mullikin, J. (2015). Effectiveness of Within-Store and Between-Store Semantic Price Cues.Empirical Generalizations about Marketing Impact, 2nd Edition.
  • Roggeveen, A.L. (2015). Innovation and Experimentation: Taking Risks, Learning from Failures, and Moving Forward. In Victoria Crittenden, Kathy Esper, Nathanial Karst, and Rosa Slegers (Ed.), Evolving Entrepreneurial Education: Innovation in the Babson Classroom.: Emerald Group Publishing Ltd.
  • Grewal, D., Roggeveen, A.L., Tsiros, M. (2015). Service Failure and Customer Compensation.Empirical Generalizations about Marketing Impact, 2nd Edition.
  • Grewal, D., Roggeveen, A.L., Shankaranarayanan, G. (2015). Marketing and ITS Integration - Developing the Next Generation Managers. In Crittenden, V., Esper, K., Karst, N. and Slegers, R. (Ed.), Bingley: Emerald Group Publishing
  • Nordfalt, J., Grewal, D., Roggeveen, A.L., Hill, K.M. (2014). Insights from in-store marketing experiments.: Emerald Group Publishing Limited
  • Grewal, D., Roggeveen, A.L. (2012). Enhancing Retailers' Understanding of Decisions that Can Directly Impact Their Profitability: A Commentary on the Contributions of V. Kumar.Legends in Marketing: V. Kumar.
  • Grewal, D., Roggeveen, A.L. (2011). Decomposing the Intricate Role of Price, Quality, and Value Relationships.Legends in Marketing: Kent B. Monroe.
  • Grewal, D., Roggeveen, A.L. (2011). Enhancing Retailers' Understanding of Experiential Value and Store Choice: A Commentary on the Contributions of Naresh Malhotra.Legends in Marketing: Naresh Malhotra.
  • Monroe, K.B., Grewal, D., Roggeveen, A.L. (2011). The Price-quality-value Relationship.: Sage
  • Grewal, D., Roggeveen, A.L., Tsiros, M. (2009). Service Failure and Customer Compensation.Empirical Generalizations about Marketing Impact.: Marketing Science Institute Publications
  • Estelami, H., Grewal, D., Roggeveen, A.L. (2004). The Effect of Retailer Reputation and Response on Postpurchase Consumer Reactions to Price-Matching Guarantees.Empirical Generalizations about Marketing Impact.

Reports

  • Grewal, D., Motyka, S., Puccinelli, N.M., Roggeveen, A.L., Daryanto, A., de Ruyter, K., Wetzels, M. (2011). Understanding how to achieve competitive advantage through regulatory fit: a meta-analysis

Conference Proceedings

  • Roggeveen, A.L. (2014). Instilling a Desire to Learn: The Importance of a Well Designed Course. Let's Get Engaged! Crossing the Threshold of Marketing's Engagement Era,
  • Hallock, W., Roggeveen, A.L., Crittenden, V. (2014). Social Media and Customer Engagement: Dyadic Word-of-Mouth. Let's Get Engaged! Crossing the Threshold of Marketing's Engagement Era,
  • Coulter, K., Roggeveen, A.L., Grewal, D. (2013). How Hand Position Impacts Cognitive Processing: Implications For Mobile Marketing Messages.
  • Roggeveen, A.L., Mukhopadhyay, A., Grewal, D. (2012). Corporate Communications in Uncertain Times: Messages of Hope Or Pride?.
  • Coulter, K.S., Roggeveen, A.L. (2012). Deal or No Deal? Factors Impacting Purchase Decisions on Internet Group Buying Sites. AMA Winter Educator’s Conference Proceedings: Marketing Theory and Applications, Chicago, IL,
  • Coulter, K.S., Roggeveen, A.L. (2012). What’s Not to Like? Consumer Responses to Word-of-Mouth Communication in On-Line Social Networks. AMA Winter Educator’s Conference Proceedings: Marketing Theory and Applications, Chicago, IL,
  • Wilcox, K., Roggeveen, A.L., Grewal, D. (2011). How the Order of Information About an Experiential Product Impacts Affective Evaluation.
  • Coulter, K., Roggeveen, A.L. (2011). Like It or Not: Word of Mouth Communication in Online Social Networks. AMA Summer Educator's Conference Proceedings: Marketing 2011: Delivering Value in Turbulent Times,
  • Wilcox, K., Roggeveen, A.L., Grewal, D. (2011). Shall I Tell You Now or Later? The Effect of Production Information Order on Experiential Product Evaluation. Proceedings of the Society of Consumer Psychology,
  • Roggeveen, A.L., Grewal, D., Goodstein, R. (2010). Combining High-Scope and Low-Scope Retail Cues: an Integrative Perspective.
  • Biswas, D., Grewal, D., Roggeveen, A.L. (2009). How the Order of Sampled Experiential Goods Affects Choice. Asia-Pacific Advances in Consumer Research,
  • Biswas, D., Grewal, D., Roggeveen, A.L. (2008). Consumer Decision Making for Sequential Experiential Products: Does the Product Serial Position Matter?. Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference,
  • Roggeveen, A.L., , , Grewal, D. (2008). How Does the Presence of a Guarantee Cue Impact Evaluations of a Retailer? It Depends on Cue Typicality and the Reputation of Cue's Valence. Proceedings of 2008 Academy of Marketing Science Annual Conference,
  • Biswas, D., Roggeveen, A.L., Grewal, D. (2007). A Belief Updating Perspective of Combining Information From Sequential Sources: the Role of the Focal Hypothesis.
  • Biswas, D., Roggeveen, A.L., Grewal, D. (2007). A Belief Updating Perspective of Combining Sequential Information - Seizing and Freezing for the Focal Hypothesis. AMA Summer Educator's Conference Proceedings,
  • Roggeveen, A.L., Grewal, D. (2007). How Cue Congruity Affects Consumer Perceptions.
  • Roggeveen, A.L., Grewal, D. (2007). How Does the Presence of a Guarantee Cue Impact Evaluations of a Retailer?: It Depends on Cue Typicality and the Reputation Cue’s Valence.
  • Roggeveen, A.L., Grewal, D. (2006). Developing effective service recovery strategies: the role of explanation and compensation.

Others

  • Roggeveen, A.L., Grewal, D., , (in press). In-store Marketing: Existing and Emerging Elements
  • Grewal, D., Roggeveen, A.L., Nordfält, J. (2014). Shopper Marketing and the Role of In-store Marketing: Emerald

Presentations

  • Which Side is Right? Visual Price Dominance under Low and High Engagement
    Roggeveen, A., Grewal, D., Puccinelli, N., Suri, R. Which Side is Right? Visual Price Dominance under Low and High Engagement La Londe Conference, La Londe, France (2017)
  • Exploring Consumer Spending When Redeeming Online Daily Coupons
    Roggeveen, A., Besharat, A., Nakhata, C., Stock, J. Exploring Consumer Spending When Redeeming Online Daily Coupons Academy of Marketing Science, Coronado Island, California (2017)
  • Which Side Is Right? Visual Price Dominance Under Low and High Engagement
    Roggeveen, A., Grewal, D., Puccinelli, N., Suri, R. Which Side Is Right? Visual Price Dominance Under Low and High Engagement JAMS Thought Leaders in Consumer-Based Strategy Conference, Amsterdam, Netherlands (2017)
  • Re-examining the Perceived Value Construct
    Grewal, D., Krishnan, R., Roggeveen, A. Re-examining the Perceived Value Construct Pricing Camp, Chicago, Illinois (2017)
  • When It is Too Good to be True: Examining Consumers’ Reactions and Firms’ Responses to Price Mistakes
    Roggeveen, A., Xia, L. When It is Too Good to be True: Examining Consumers’ Reactions and Firms’ Responses to Price Mistakes Pricing Camp, Chicago, Illinois (2017)
  • How to Respond When a Consumer Complains About Your Firm Online
    Hill, K., Roggeveen, A. How to Respond When a Consumer Complains About Your Firm Online Northeast Decision Sciences Institute Annual Conference, Springfield, MA (2017)
  • When to Set the Tone: Moderators to the Effectiveness of In-Store Music
    Roggeveen, A., Grewal, D., Ahlbom, C., Nordfalt, J., , When to Set the Tone: Moderators to the Effectiveness of In-Store Music American Marketing Association, Orlando, Florida (2017)
  • Which Side Is Right? Enhancing Customer Experience Through Visual Price Dominance
    Roggeveen, A., Grewal, D., Puccinelli, N., Suri, R., , Which Side Is Right? Enhancing Customer Experience Through Visual Price Dominance Babson Research Day, Babson Park, Massachusetts (2017)
  • Music in Retailing
    Ahlbom, C., Roggeveen, A., Grewal, D., Nordfalt, J. Music in Retailing Nordic Retail and Wholesale Conference, Aarhus, Denmark (2016)
  • Which Side Is Right? Enhancing Customer Experience Through Visual Price Dominance
    Roggeveen, A., Puccinelli, N., Grewal, D., Suri, R. Which Side Is Right? Enhancing Customer Experience Through Visual Price Dominance Association of Consumer Research Conference, Berlin (2016)
  • Using Neural Correlates for Enhancing Customer Experience Through Effective Visual Price Placement
    Roggeveen, A., Puccinelli, N., Grewal, D., Suri, R., Agrali, A., Ayaz, H., Izzetoglu, K., Onaral, B. Using Neural Correlates for Enhancing Customer Experience Through Effective Visual Price Placement Neuroergonomics Conference, Paris, France (2016)
  • How to Excel in Publishing in Marketing Journals
    Roggeveen, A. How to Excel in Publishing in Marketing Journals MMA Fall Educator’s Conference, Providence, Rhode Island (2016)
  • Research Productivity and Publishing Strategies
    Roggeveen, A. Research Productivity and Publishing Strategies MMA Fall Educator’s Conference, Providence, Rhode Island (2016)
  • Which Side is Right? Visual Price Dominance under Low and High Engagement
    Roggeveen, A., Puccinelli, N., Grewal, D., Suri, R. Which Side is Right? Visual Price Dominance under Low and High Engagement Summer AMA Conference, Atlanta, Georgia (2016)
  • The Impact of Congruency of a Special Display with Its Surroundings
    Roggeveen, A., Nordfalt, J., Grewal, D., Goodstein, R. The Impact of Congruency of a Special Display with Its Surroundings Academy of Marketing Science, Orlando, Florida (2016)
  • With or Without You: Playing Music in Grocery Stores
    Roggeveen, A., Ahlbom, C., Grewal, D., Nordfalt, J. With or Without You: Playing Music in Grocery Stores Academy of Marketing Science, Orlando, Florida (2016)
  • Which Side is Right? Visual Price Dominance under Low and High Engagement
    Roggeveen, A., Puccinelli, N., Grewal, D., Suri, R. Which Side is Right? Visual Price Dominance under Low and High Engagement Consumer Insights Conference, Yale School of Management,, New Haven, Connecticut (2016)
  • Which Side is Right? Visual Price Dominance under Low and High Engagement
    Roggeveen, A., Puccinelli, N., Suri, R., Grewal, D., , Which Side is Right? Visual Price Dominance under Low and High Engagement European Marketing Academy, Oslo, Norway (2016)
  • Perceptual Fluency
    Roggeveen, A. Perceptual Fluency PhD Seminar, Stockholm, Sweden (2016)
  • Online Daily Coupons: Consumers’ Spending and Retailers’ Profitability
    Roggeveen, A., Nakhata, C., Besharat, A., Stock, J. Online Daily Coupons: Consumers’ Spending and Retailers’ Profitability Stockholm School of Economics, Stockholm, Sweden (2016)
  • Which Side is Right? Visual Price Dominance under Low and High Engagement
    Roggeveen, A., Puccinelli, N., Grewal, D., Suri, R. Which Side is Right? Visual Price Dominance under Low and High Engagement University of Rhode Island, Kingston, Rhode Island (2016)
  • Meet the Editors
    Roggeveen, A. Meet the Editors American Collegiate Retailing Association Conference, Secaucus, New Jersey (2016)
  • Product Placement: Does Congruity Matter?
    Roggeveen, A., Norfalt, J., Grewal, D., Goodstein, R. Product Placement: Does Congruity Matter? American Collegiate Retailing Association Conference, Secaucus, New Jersey (2016)
  • Which Side is Right? Visual Price Dominance under Low and High Engagement
    Roggeveen, A., Puccinelli, N., Grewal, D., Suri, R. Which Side is Right? Visual Price Dominance under Low and High Engagement Babson Faculty Research Chat, Babson Park, Massachusetts (2016)
  • Which Side is Right? Visual Price Dominance Under Low and High Engagement
    Roggeveen, A., Puccinelli, N., Suri, R., Grewal, D. Which Side is Right? Visual Price Dominance Under Low and High Engagement Research Seminar, Stockholm School of Economics (2015)
  • The impact of service recovery strategies on consumer responses: A conceptual model and meta-analysis
    Hill, K., Roggeveen, A., Grewal, D. The impact of service recovery strategies on consumer responses: A conceptual model and meta-analysis Association for Consumer Research Conference, New Orleans, LA (2015)
  • Product Placement: Does Congruity Matter
    Roggeveen, A., Grewal, D., Nordfalt, J., Goodstein, R. Product Placement: Does Congruity Matter Summer AMA Conference, Chicago, IL (2015)
  • Consumer Response to Store Mannequins with and Without Heads: The Role of Fashion Expertise and Visual Attention
    Berg, H., Lindstrom, A., Roggeveen, A., Grewal, D., Nordfalt, J. Consumer Response to Store Mannequins with and Without Heads: The Role of Fashion Expertise and Visual Attention AMA/ACRA Second Triennial Conference, Coral Gables, FL (2015)
  • Which Discounts do Customers Prefer: Efffects of Discount Types on Purchase Intention
    Gonzalez Hernandez, E., Esteva, E., Roggeveen, A., Grewal, D. Which Discounts do Customers Prefer: Efffects of Discount Types on Purchase Intention AMA/ACRA Second Triennial Conference, Coral Gables, FL (2015)
  • Service Recovery in a Technological World
    Roggeveen, A., Hill, K., Grewal, D. Service Recovery in a Technological World American Marketing Association Winter Conference, San Antonio, Texas (2015)
  • Analytics, Experimentation, Insights and Observation
    Grewal, D., Nordfält, J., Roggeveen, A. Analytics, Experimentation, Insights and Observation Stockholm School of Economics, Stockholm, Sweden (2014)
  • Shaping the Retail Space: Special displays as a tool for promotion and navigation
    Nordfält, J., Grewal, D., Roggeveen, A. Shaping the Retail Space: Special displays as a tool for promotion and navigation The 4th Nordic Retail and Wholesale Conference, Stockholm, Sweden (2014)
  • Instilling in Students a Desire to Learn: The Importance of a Well Designed Course
    Roggeveen, A. Instilling in Students a Desire to Learn: The Importance of a Well Designed Course 2014 Academy of Marketing Science Conference, Indianapolis, IN (2014)
  • Social Media and Customer Engagement: Dyadic Word-of-Mouth
    Roggeveen, A., Hallock, W., Crittenden, V. Social Media and Customer Engagement: Dyadic Word-of-Mouth 2014 Academy of Marketing Science Conference, Indianapolis, IN (2014)
  • In-store Experiments
    Nordfält, J., Grewal, D., Roggeveen, A., Hill, K. In-store Experiments 2014 Shopper Marketing & Pricing Conference, Stockholm, Sweden (2014)
  • How Consumers Respond to Advertisements: The Impact of Position
    Coulter, K., Roggeveen, A., Grewal, D. How Consumers Respond to Advertisements: The Impact of Position University of Surrey, Guildford, England (2014)
  • How Hand Position Impacts Cognitive Processing – Implications for Advertising Messages across Media
    Coulter, K., Roggeveen, A., Grewal, D. How Hand Position Impacts Cognitive Processing – Implications for Advertising Messages across Media Innovations in Retailing and Marketing Colloquium, Wellesley, MA (2014)
  • Conducting Research with Field Studies: In-store Experiments
    Nordfält, J., Grewal, D., Roggeveen, A., Hill, K. Conducting Research with Field Studies: In-store Experiments Retailing Research & Research Methodology, Wellesley, MA (2014)
  • The Impact of the Head of a Mannequin on How Consumers Respond to the Clothes Displayed on the Mannequin
    Nordfält, J., Grewal, D., Roggeveen, A., Berg, H., Lindstrom, A. The Impact of the Head of a Mannequin on How Consumers Respond to the Clothes Displayed on the Mannequin Retailing Research & Research Methodology, Babson Park, MA (2014)
  • Number Fluency Effects in Price Promotions
    Roggeveen, A., Coulter, K. Number Fluency Effects in Price Promotions Babson Research Chat, Wellesley, MA (2014)
  • Consumer Response to Variations in Store Mannequins
    Nordfält, J., Grewal, D., Roggeveen, A., Berg, H., Lindström, A. Consumer Response to Variations in Store Mannequins 2014 Winter Marketing Educators Conference, Orlando, FL (2014)
  • Marketing Experiments
    Grewal, D., Roggeveen, A. Marketing Experiments Research Seminar, Guadalajara, Mexico (2014)
  • Number Fluency Effects in Price Promotions
    Coulter, K., Roggeveen, A. Number Fluency Effects in Price Promotions UMass Seminar Series, Amherst, MA (2013)
  • How Hand Position Impacts Cognitive Processing: Implications for Mobile Marketing Messages
    Coulter, K., Roggeveen, A., Grewal, D. How Hand Position Impacts Cognitive Processing: Implications for Mobile Marketing Messages Association for Consumer Research North American Conference, Chicago, IL (2013)
  • Price Fluency Effects
    Roggeveen, A., Coulter, K. Price Fluency Effects American Marketing Association Summer Conference, Boston, MA (2013)
  • Consumer Responses To Variations In Store Mannequins Is Regulated By Level Of Consumer Knowledge
    Nordfält, J., Roggeveen, A., Grewal, D., Lindström, A., Berg, H. Consumer Responses To Variations In Store Mannequins Is Regulated By Level Of Consumer Knowledge Pricing and Retailing Conference, Wellesley, MA (2013)
  • Number Fluency Effects in Price Promotions
    Roggeveen, A., Coulter, K. Number Fluency Effects in Price Promotions , Maastricht, the Netherlands (2013)
  • Contingent Effects of Semantic Price Cues
    Roggeveen, A., Grewal, D., Lindsey-Mullikin, J. Contingent Effects of Semantic Price Cues AMA Marketing & Public Policy Conference, Washington DC (2013)
  • The Effectiveness of Digital Signs: The Impact of Store Type
    Roggeveen, A., Nordflat, J., Grewal, D. The Effectiveness of Digital Signs: The Impact of Store Type AMA Winter Conference, Las Vegas, NV (2013)
  • Online Group Buying Sites: The Impact of Numeric Information On Purchase Decisions
    Roggeveen, A., Coulter, K. Online Group Buying Sites: The Impact of Numeric Information On Purchase Decisions Babson College Research Chat, Babson Park, MA (2013)
  • Online Group Buying Sites: The Impact of Numeric Information on Purchase Decisions
    Roggeveen, A., Coulter, K. Online Group Buying Sites: The Impact of Numeric Information on Purchase Decisions Universitat Oberta de Catalunya, Barcelona Spain (2012)
  • Corporate Communications in Uncertain Times: Messages of Hope or Pride?
    Grewal, D., Roggeveen, A., Mukhopadhyay, A. Corporate Communications in Uncertain Times: Messages of Hope or Pride? ACR North American Conference, Vancouver, BC (2012)
  • When Semantic Cues Affect Quality Perceptions
    Grewal, D., Roggeveen, A., Lindsey-Mullikin, J. When Semantic Cues Affect Quality Perceptions Summer AMA conference, Chicago, IL (2012)
  • The Impact of Digital Displays on Consumer Behavior
    Roggeveen, A., Nordflat, J., Grewal, D. The Impact of Digital Displays on Consumer Behavior AMA/ACRA Retailing Conference, Seattle, WA (2012)
  • Shifting Preference Through Vividness of the Presentation Form
    Roggeveen, A., Townsend, C., Grewal, D., Kirshnan, R. Shifting Preference Through Vividness of the Presentation Form Babson College Research Chat, Wellesley, MA (2012)
  • The Effects of Location of Price on Consumers
    Grewal, D., Suri, R., Roggeveen, A., Puccinelli, N. The Effects of Location of Price on Consumers AMA Winter Conference, St. Petersburg, FL (2012)
  • Deal or No Deal? Factors Impacting Purchase Decisions on Internet Group Buying Sites
    Roggeveen, A., Coulter, K. Deal or No Deal? Factors Impacting Purchase Decisions on Internet Group Buying Sites American Marketing Association Winter Conference, St. Petersburg, FL (2012)
  • What's Not To Like?" Consumer Responses to Word-of-Mouth Communications in Online Social Networks
    Roggeveen, A., Coulter, K. What's Not To Like?" Consumer Responses to Word-of-Mouth Communications in Online Social Networks American Marketing Association Winter Conference, St. Petersburg, FL (2012)
  • The Impact of Presentation Format on Preference
    Roggeveen, A., Townsend, C., Grewal, D., Kirshnan, R. The Impact of Presentation Format on Preference Indian Institute of Management International Conference in Marketing, Noida, India (2012)
  • The Impact of Presentation Format on Preference
    Roggeveen, A., Townsend, C., Grewal, D., Kirshnan, R. The Impact of Presentation Format on Preference North American Society for Marketing Education in India Fifth Great Lakes- NASMEI Marketing Conference, Manamai, India (2011)
  • The Impact of Swoosh in Making Online Product Exposures more Experiential
    Grewal, D., Townsend, C., Roggeveen, A., Kirshnan, R. The Impact of Swoosh in Making Online Product Exposures more Experiential , Maastricht University (2011)
  • When are Semantic Price Cues Effective in Influencing Perceptions of Quality?
    Grewal, D., Mullikin, J., Roggeveen, A. When are Semantic Price Cues Effective in Influencing Perceptions of Quality? 2011 Academy of Marketing Science Conference, Coral Gables, FL (2011)
  • When to Present Price Information: Before and After Experiencing a Product?
    Grewal, D., Wilcox, K., Roggeveen, A. When to Present Price Information: Before and After Experiencing a Product? 2011 Academy of Marketing Science Conference, Coral Gables, FL (2011)
  • Shifting Preference Through Vividness of the Presentation Form
    Roggeveen, A., Townsend, C., Grewal, D., Kirshnan, R. Shifting Preference Through Vividness of the Presentation Form Babson Marketing Division Research Chat, Babson College, Babson Park, MA (2011)
  • Word of Mouth Communication in Online Social Networks
    Roggeveen, A., Coulter, K. Word of Mouth Communication in Online Social Networks Direct/ Interactive Marketing Research Summit, Boston, MA (2011)
  • Like it or Not: Word of Mouth Communication in Online Social Networks
    Roggeveen, A., Coulter, K. Like it or Not: Word of Mouth Communication in Online Social Networks Summer American Marketing Association Conference, San Francisco, CA (2011)
  • The Impact of Swoosh in Making Online Product Exposures more Experiential
    Grewal, D., Townsend, C., Roggeveen, A., Kirshnan, R. The Impact of Swoosh in Making Online Product Exposures more Experiential Summer American Marketing Association Conference, San Francisco, CA (2011)
  • How the Order of Information About an Experiential Product Impacts Affective Evaluation
    Grewal, D., Wilcox, K., Roggeveen, A. How the Order of Information About an Experiential Product Impacts Affective Evaluation La Londe Conference for Marketign Communications and Consumer Behavior, La Londe, France (2011)
  • How Cue Congruity Affects Consumer Perceptions
    Grewal, D., Roggeveen, A., Goodstein, R. How Cue Congruity Affects Consumer Perceptions Seminar Series , Maastricht University (2011)
  • How the Order of Information About an Experiential Product Impacts its Evaluation
    Grewal, D., Wilcox, K., Roggeveen, A. How the Order of Information About an Experiential Product Impacts its Evaluation Society for Consumer Psychology Conference, Atlanta, GA (2011)
  • How Far Will You Travel to Save Money? The Moderating Effects of Product Availability Uncertainty
    Grewal, D., Kopalle, P., Marmorstein, H., Roggeveen, A. How Far Will You Travel to Save Money? The Moderating Effects of Product Availability Uncertainty Summer AMA, Boston, MA (2010)
  • Service Recovery Strategies
    Grewal, D., Roggeveen, A., Tsiros, M. Service Recovery Strategies WInter AMA, New Orleans, LA (2010)
  • The Impact of Experincing Goods on How They Are Evaluated
    Roggeveen, A. The Impact of Experincing Goods on How They Are Evaluated Maastricht University, Maastricht, Netherlands (2010)
  • How the Order of Information About an Experiential Product Impacts its Evaluation
    Grewal, D., Wilcox, K., Roggeveen, A. How the Order of Information About an Experiential Product Impacts its Evaluation ACR, Jacksonville (2010)
  • The Impact of Price Information Before and After Experiencing a Product
    Roggeveen, A., Wilcox, K., Grewal, D. The Impact of Price Information Before and After Experiencing a Product Pricing Conference, Boston, MA (2010)
  • Current Consumer Behavior Topics and Research Areas
    Roggeveen, A. Current Consumer Behavior Topics and Research Areas Chadwick, Martin, and Bailey, Boston, MA (2010)
  • How the Order of Sampled Experiential Goods Affects Choice
    Roggeveen, A., Biswas, D., Grewal, D. How the Order of Sampled Experiential Goods Affects Choice Babson College Research Chat, Babson College, Babson Park, MA (2010)