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Anne Roggeveen

Anne L. Roggeveen  

Professor of Marketing

 
 
Education
Ph.D., Columbia University
M. Phil., Columbia University
M.B.A., Bentley Graduate School of Business
B.S., Tufts University
Academic Division
Contact
781-239-4289 aroggeveen@babson.edu 

Professor Roggeveen has taught the MBA core course in marketing as well as electives in Marketing Research, Marketing Experiments, and Marketing Strategy. Her industry experience includes work for State Street Corporation, Lotus Development Corporation, First Night, and the Commonwealth Institute in London.

Curriculum Vitae: Anne Roggeveen CV.pdfAnne Roggeveen CV.pdf

Her research interests are in the areas of pricing, retailing, and services. Her research has been published in a number of journals including the Journal of Marketing Research, Journal of Consumer Research, Journal of Marketing, Journal of Consumer Psychology, Journal of the Academy of Marketing Science, and Journal of Retailing. Additionally she has presented her research at numerous national and international conferences.

She has won a number of awards for her teaching and research including: Lamb-Hair-McDaniel Outstanding Marketing Teacher Award (2014), Pearson Prentice Hall's Solomon-Marshall-Stuart Award for Innovative Excellence in Marketing Education, American Marketing Association, Teaching & Learning SIG (2014), Best Conference Paper La Londe Conference (2011), the William R. Davidson Journal of Retailing Best Paper Award (2010), Best Paper Consumer Behavior Track Paper, Winter AMA (2009), Babson College Faculty Scholarship Award (2008 and 2012), the M. Wayne DeLozier Best Conference Paper Award, AMS (2008), and the Stanley C. Hollander Outstanding Retailing Paper Award, AMS (2008). Her paper, “Customer Experience Creation: Determinants, Dynamics and Management Strategies,” was one of the Top-10 most-cited articles published in Journal of Retailing during the 2007-2011 period.

She is an Honorary Visting Professor of Retailing and Marketing at the Center for Retailing at the Stockholm School of Economics, and an Extramural Fellow at Maastricht University.

She has served as a co-editor for special issues on: Retailing (Journal of Retailing and Consumer Services, forthcoming); Social Media, (Journal of Consumer Marketing, forthcoming); Shopper Marketing (Journal of Business Research, forthcoming); Pricing (Journal of Product and Brand Management, 2014); Nonverbal & In-Store Communication in the Retail Environment (Psychology & Marketing - 2014); Shopper Marketing: Role of In-Store Marketing (Review of Marketing Research - 2014); Retailing (Journal of Marketing Management - 2013); and Pricing in a Global Marketplace (Journal of Retailing, 2012).

Dr. Roggeveen currently serves as an Associate Editor for the Journal of Retailing and Journal of Consumer Marketing. She is also on the editorial review boards of the Journal of the Academy of Marketing Science, Journal of Service Research and Journal of Product and Brand Management.

Additionally, Dr. Roggeveen has co-chaired numerous conferences including AMA/ACRA Triennial Retailing Conference (2015), Shopper Marketing and Pricing Conference (2014), the Pricing and Retailing Conference (2013), AMA/ACRA Retailing Conference (2012), Direct/Interactive Marketing Research Summit (2011), and the Pricing in a Global Marketplace Conference (2010). She currently serves as the AMA Retailing and Pricing Special Interest Group Chair from 2010-2014. She also has served as a track chair for numerous conferences including the Retail & Pricing track of the Academy of Marketing Science Conference (2016). Retail & Pricing Track of the American Marketing Association Summer Conference (2015), Teaching Awards Track of the Academy of Marketing Science Conference (2015), Retailing & the Pricing track of the American Marketing Association Summer Conference (2013), the Pricing and Revenue Management Track of the Academy of Marketing Science Conference (2011), the Services Marketing Track of the Academy of Marketing Science Conference (2010), and the Consumer Behavior Track of the American Marketing Association Summer Conference (2006). She served on the conference program committee for the Society of Consumer Psychology Conference (2012) and the Association for Consumer Research Conference (2010), and co-chaired the Academy of Marketing Science Dissertation Competition (2013).

Selected Publications

  • Roggeveen, Anne L., Dhruv Grewal, Claudia Townsend, and Ram Krishnan (forthcoming), “The Impact of Dynamic Presentation Format on Consumer Preferences for Hedonic Products and Services,” Journal of Marketing.
  • Roggeveen, Anne L., Jens Nordfält, and Dhruv Grewal (forthcoming), “Do Digital Displays Enhance Sales? Role of Retail Format and Message Content” Journal of Retailing.
  • Grewal, Dhruv, Anne L. Roggeveen, and Jens Nordfält (2015), “Roles of Retailer Tactics and Customer-Specific Factors in Shopper Marketing: Substantive, Methodological, and Conceptual Issues” Journal of Business Research.
  • Lindström, Annika, Hanna Berg, Jens Nordfält, Anne L. Roggeveen, and Dhruv Grewal (2015), “Does the Presence of a Mannequin Head Change Shopping Behavior?” Journal of Business Research.
  • González, Eva M., Eduardo Esteva Armida, Anne L. Roggeveen, and Dhruv Grewal (2015), “Amount off versus percentage off: When does it matter?” Journal of Business Research.
  • Roggeveen, Anne L. (2015), “Innovation and Experimentation: Taking Risks, Learning from Failures, and Moving Forward” in Evolving Entrepreneurial Education: Innovation in the Babson Classroom, Eds., Victoria L. Crittenden, Kathy Esper, Nathanial Karst, and Rosa Slegers, Emerald Group Publishing.
  • Grewal, Dhruv, Anne L. Roggeveen, and Ganesan Shankar (2015), “Marketing-IT Integration: Developing Next-Generation Managers” in Evolving Entrepreneurial Education: Innovation in the Babson Classroom, Eds., Victoria L. Crittenden, Kathy Esper, Nathanial Karst, and Rosa Slegers, Emerald Group Publishing.
  • Grewal, Dhruv, Anne L. Roggeveen, and Jens Nordfalt (2014) “Pricing in the Modern World: The Role of Price-Related and Non-Price Related Cues,” Journal of Product and Brand Management, 23 (6), 397-400.
  • Motyka, Scott, Dhruv Grewal , Nancy M. Puccinelli, Anne L. Roggeveen, Tamar Avnet, Ahmad Daryanto, Ko de Ruyter, and Martin Wetzels (2014), “Regulatory Fit: A Meta-Analytic Synthesis,” Journal of Consumer Psychology, 24 (July), 394-410.
  • Spence, Charles, Nancy M. Puccinelli, Dhruv Grewal and Anne L. Roggeveen (2014), “Store Atmospherics: A Multisensory Perspective,” Psychology & Marketing, 31 (July), 472–488.
  • Grewal, Dhruv, Anne L. Roggeveen, Nancy M. Puccinelli and Charles Spence (2014), “Retail Atmospherics and In-Store Nonverbal Cues: An Introduction,” Psychology & Marketing, 31 (July), 469–471.
  • Grewal, Dhruv, Anne L. Roggeveen, and Joan Lindsay-Mullikan (2014), “Contingent Effects of Semantic Price Cues,” Journal of Retailing, 90 (June), 198-205.
  • Coulter, Keith S. and Anne L. Roggeveen (2014), “Price Number Relationships and Deal Processing Fluency: The Effects of Approximation Sequences and Number Multiples,” Journal of Marketing Research, 51 (February), 69-82.
  • Roggeveen, Anne L., Ronald Goodstein, and Dhruv Grewal (2014), “Improving the Effect of Guarantees: The Role of a Retailer’s Reputation,” Journal of Retailing, 90 (March), 27-39.       
  • Grewal, Dhruv, Anne L. Roggeveen, and Rodney Runyan (2013), "Retailing in a Connected World," Journal of Marketing Management.,29 (February), 263-270.
  • Grewal, Dhruv, Praveen Kopalle, Howard Marmorstein, and Anne L. Roggeveen (2012), "Does Travel Time to Stores Matter? The Role of Merchandise Availability," Journal of Retailing, 88 (3), 437-444.
  • Roggeveen, Anne L., Michael Tsiros, and Dhruv Grewal (2012), “Understanding the Co-Creation Effect: When Does Collaborating with Customers Provide a Lift to Service Recovery?” Journal of Academy of Marketing Science, 40 (6), 771-790.
  • Coulter, Keith and Anne L. Roggeveen (2012), "Deal or No Deal? How Buyer Number, Purchase Limit, and Time-to-Expiration Impact Purchase Decisions on Group Buying Websites," Journal of Research in Interactive Marketing, 6 (2), 78-95.
  • Grewal, Dhruv, Anne L. Roggeveen, Larry D. Compeau, and Michael Levy (2012), "Retail Value-Based Pricing Strategies: New Times, New Technologies, New Consumers," Journal of Retailing, Special Issue on Pricing, 88 (1), 1-6.
  • Coulter, Keith S. and Anne L. Roggeveen (2012), "Like it Or Not: Consumer Responses to Word-of-Mouth Communication in On-line Social Networks," Management Research Review, Special Issue on Marketing and Social Media, 35 (9), 878-899.
  • Grewal, Dhruv, Anne L. Roggeveen, Larry D. Compeau, and Michael Levy (2011), "Evolving Pricing Practices: The Role of New Business Models," Journal of Product & Brand Management, Special Issue on Pricing, 20 (7), 510-513.
  • Wilcox, Keith, Anne L. Roggeveen, and Dhruv Grewal (2011), “Shall I Tell You Now or Later? Assimilation and Contrast in the Evaluation of Experiential Products,” Journal of Consumer Research, 38 (December), 763-773.
  • Biswas, Dipayan, Dhruv Grewal and Anne L. Roggeveen (2010), “How the Order of Sampled Experiential Goods Affects Choice,” Journal of Marketing Research, 47 (June), 508-519.
  • Verhoef, Peter, Katherine Lemon, A. Parasuraman, Anne Roggeveen, Leonard Schlesinger, Michael Tsiros (2009), “Customer Experience: Determinants, Dynamics and Management Strategies,” Journal of Retailing, 85 (1), 31-41. *One of the Top-10 most-cited articles published in Journal of Retailing during 2007-2011.
  • Journal of Retailing, 84 (4), 424-434. *Awarded 2010William R. Davidson Journal of Retailing Best Paper Award.
  • Bharadwaj, Neeraj and Anne L. Roggeveen (2008), “The Impact of Offshored and Outsourced Call Service Centers on Customer Appraisals,” Marketing Letters, 19 (1), 13-23.
  • Roggeveen, Anne L., Neeraj Bharadwaj, and Wayne D. Hoyer (2007), “How Call Center Location Impacts Expectations of Service from Reputable vs. Lesser Known Firms,” Journal of Retailing, 83 (4), 403-410.
  • Johar, Gita V. and Anne L. Roggeveen (2007), “Changing False Beliefs from Repeated Advertising: The Role of Claim-Refutation Alignment,”Journal of Consumer Psychology, 17 (2), 118-127.
  • Estelami, Hooman, Dhruv Grewal and Anne L. Roggeveen (2007), “The Negative Effect of Policy Restrictions on Consumers’ Post-purchase Reactions to Price-Matching Guarantees,” Journal of the Academy of Marketing Science, 35 (June), 208-219.Roggeveen, Anne L., Dhruv Grewal and Jerry Gotlieb (2006), “Does the Frame of a Comparative Ad Moderate the Effectiveness of Extrinsic Information Cues?” Journal of Consumer Research, 33 (June), 115-122.
  • Roggeveen, Anne L. and Gita V. Johar (2004), “Integration of Discrepant Sales Forecasts: The Influence of Plausibility Inferences Based on an Evoked Range,” Journal of Marketing Research, 41 (February), 19-30.
  • Roggeveen, Anne L. and Gita V. Johar (2002), “Perceived Source Variability versus Familiarity: Testing Competing Explanations for the Truth Effect,” Journal of Consumer Psychology, 12, 2, 81-91.