Babson Professor William Bygrave, Case Director

Carl Hedberg, Case Writer

Arthur M. Blank Center for Entrepreneurship

© Babson College, 2004.


Andrew Zenoff, co-founder and owner of DayOne, is struggling with a common issue that entrepreneurs face – managing and funding growth of a promising business opportunity. Having generated a very loyal customer base, DayOne is a single location, premium retail and service care center that provides new and expecting parents with everything they need in one place. This case starts at the beginnings of DayOne, and moves through the various problems and resolutions, up to the current issue of financing the opening of a second DayOne location.

Location of the company: Bay Area, California

Years spanned by the case: 1997-2003

Industry segments: entrepreneurship, childcare

Stage of the company: early growth

Age of the entrepreneur: 38

Key Words: entrepreneurship, childcare, franchise, maternity, education


There is a 33 minute DVD available for this case. Please place orders through ecch.

Teaching Notes

A 6-page case teaching package, written by Prof. Bill Bygrave is available for this case. The teaching package includes strategies for case presentation, key concepts, updates, solutions to the assignment questions in the case, and suggestions for the most effective ways to work this case into a course.