Envision-A

Professors Ed Marram and Neil Churchill, Case Directors

Sheryl and Larry Overlan, Case Writers

Arthur M. Blank Center for Entrepreneurship

© Babson College, 2001.

Abstract

On January 6, 1994, when he was 27 years old, Avi Yaron’s life came to a screeching halt when a motorcycle accident resulted in a severe brain concussion. A human dynamo until the accident, Avi was able to get by on two hours of sleep a night. He had completed a degree in electrical engineering at Tel Aviv University, served his duty as a lieutenant in the intelligence force for the Israeli Army, developed a micro processing lab for Tel Aviv University, founded a startup in the motorcycle business, was working on a master’s degree in electrical engineering at Tel-Aviv University[1] and still was able to maintain an active social life.

The injury changed all of that. He was bed-ridden for the next six months, at which time his situation became even more critical. The doctors changed their diagnosis from a severe brain concussion to a brain tumor, and because of the limits of technology, they did not know if it was benign or malignant. The outlook was bleak. The doctors told Avi that if they operated on the tumor, he would be crippled and vulnerable to seizures. If they didn’t operate, he would probably die. He settled for neither option. With the dogged determination that had marked his short but intense adult life, Avi set out to find a solution to cure him.

Teaching Objective: To teach students what it takes to develop and sell a medical device product. The role of the entrepreneur during difficult times.

Keywords: Entrepreneurship, medical device, fund raising, culture issues, technology development, team building

Teaching Note

A 5-page teaching note written by Professor Ed Marram is available for this case.

DVD

There is no DVD available for this case.