Eureka Ranch

Babson Professor John Altman, Case Director

Andrea Alyse, Case Writer

Arthur M. Blank Center for Entrepreneurship

© Babson College, 1999.


Providing an environment conducive for the generation of new ideas, the Eureka! Ranch, a corporate resort, enjoys fabulous success with numerous Fortune 500 clients. The hyper-creative founder inspires corporate executives to rapidly conceive of new products and methods for their companies by designing customized three-day programs to stimulate creativity. To assist in the process, "Trained Brains," or new idea catalysts are assigned to the groups when they arrive at the ranch.

The originator's success, however, leads him to question which path his career should travel down next. Should he make the ranch bigger and better and maximize his profits? Should he write books about the creativity process? Or should he reorganize his company and concentrate on the less demanding but potentially more lucrative area of corporate training?

Location of the company: Newtown, Ohio

Years spanned by the case: 1990 - 1999

Industry segments: Corporate education/training, idea generation

Stage of the company: Mature

Age of the entrepreneur: mid 40's

Key Words: Entrepreneurship, idea generation, corporate education, conferences


A 75-minute DVD is available for this case. One of the principals from the case, answers questions in a Babson class. Please place video orders through the Arthur M. Blank Center for Entrepreneurship.

Teaching Notes

A case teaching package, written by John Altman, is available for this case. The teaching package includes strategies for case presentation, key concepts, solutions to the assignment questions in the case, and suggestions for the most effective ways to work this case into a course.