Babson Professor Ed Marram, Case Director
Carl Hedberg, Case Writer
Arthur M. Blank Center for Entrepreneurship
© Babson College, 2008.
January, 2008. Displaying the late afternoon zeal of someone who actually did consume caffeinated products, Mike Cooch swept through the busy call center of Everon IT, his remote information technology services business—setting goals, dealing with challenges, and pushing for wins.
After five years of steady growth, Mike was now aiming to build Everon from $3 million to $20 million enterprise in three to five years. At the same time, he was wrestling with the deeper issue of whether slugging it out every day in this rough and tumble industry segment represented the highest and best use of his time and talents. As he readied his venture for a competitive surge, Mike was determined that measures to spur growth would be a best fit for his professional trajectory as well.
Teaching Objective: To present an example of a driven entrepreneur who was motivated to build a profitable, scalable enterprise—in an industry that he has no passion for.
Key Words: Remote IT services, Web business, Online marketing, Opportunity recognition, Bootstrapping, Self-funding, Team building, Fund raising, The Internet wave; late 1990s, Scalable business models, Career choices and opportunities, Exit and Harvest strategies
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