John Roughneen

Babson Professor Bill Bygrave, Case Director

Sam Perkins, Case Writer

Arthur M. Blank Center for Entrepreneurship

© Babson College, 1995.


 John Roughneen is the first case in a series. Streamline Business Systems is the second case. The John Roughneen case deals with the following: 1. The process of becoming an entrepreneur as a deliberate career choice. 2. The entrepreneurial search process including idea generation, opportunity search and discovery, shaping an opportunity into a business, and the start-up of a new venture. The industry that John and his partner decided to enter was software for companies operating vending machines. After they have started their new venture, the founders decided they needed a business plan. The Streamline Business Systems case is John Roughneen's business plan. The two cases can be used either independently or in conjunction. This case is best used in courses with a focus on careers, opportunity search, opportunity recognition/evaluation/shaping, marketing, business start-up, founder financing, the vending industry, and software development.

Location of the company: Massachusetts and Rhode Island

Year(s) spanned by the case: 1987 through 1994

Industry segment(s): Software for companies operating vending machines

Stage of the company: Pre-start-up and start-up

Age of the entrepreneur(s): 20s


There is no DVD available for this case (but there is one available for Streamline Business Systems). Please place video orders through ecch.

Teaching Notes

An eight page case teaching package, written by Bill Bygrave, is available for this case. The teaching package includes strategies for case presentation, key concepts, solutions to the assignment questions in the case, and suggestions for the most effective ways to work this case into a course.