Scott Tompkins A-B
Babson Professor Bill Bygrave, Case Director and Case Writer
Arthur M. Blank Center for Entrepreneurship
© Babson College, 1987.
These cases are examples of students getting their first entrepreneurial experience by starting a campus business. It illustrates that there are multiple stakeholders such as students, faculty, parents, administrators in this process. This is a simple business, a campus travel agency, which most students will easily understand. Hence, it is possible to concentrate on the entrepreneurial process without spending extensive time on industry analysis. The teaching manual contains a brief (B) case that is to be handed out in class. There is another case in this series, Take-A-Break-Travel, dealing with the growth of the business, which in 1994 had annual revenues of $8 million. The cases are best used in courses with a focus on new ventures, career development, partnerships, campus ventures, and family business.
Location of the company: California
Year(s) spanned by the case: 1987 through 1988
Industry segment(s): Spring break travel for students
Stage of the company: Pre-start-up and start-up
Age of the entrepreneur(s): 20s
There is no DVD available for this case.
A ten page case teaching package, written by Bill Bygrave, is available for this case. The teaching package includes the (B) case as well as strategies for case presentation, key concepts, solutions to the assignment questions in the case, and suggestions for the most effective ways to work this case into a course.