USA Golf Holidays

Babson Professor William Bygrave, Case Director

Carl Hedberg, Case Writer

Arthur M. Blank Center for Entrepreneurship

© Babson College, 2004.

Abstract

USA Golf Holidays is a five-year-old business specialising in customised vacations for golfers. Its 2003 revenue was $5.8 million with a loss of $225,000. The chief executive officer (and founder) is planning the next stage for the company. He hopes to build on USA Golf Holidays' competencies and grow the company's revenue to approximately $50 million by 2007. Issues he is considering are: (1) whether to expand beyond golf vacations; (2) how to use information technology to improve the company's operations; (3) how to raise money to fund the growth strategy; and (4) whether he is the right person to lead the company in its next phase. This case was previously numbered 804-077-1. Key Words: Leisure travel, Fragmented industry, Early growth and expansion, Using information technology to the company more effective and efficient, Internet and its impact on the travel industry, Financing growth, Management team

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