Ernestina Company

CASE TITLE: Ernestina Company (PDF) 

AUTHOR: María Cristina Alfred and María Paz Terraza

UNIVERSITY: Universidad de Tarapacá

BABSON FACULTY ADVISOR: Dennis Ceru

PUBLICATION DATE: 2010

PAGE LENGTH: 6

ABSTRACT: This case introduces the student to Ernestina whose entrepreneurial spirit has led her to create a successful clothing company even in the face of increasing competition. The case is situated in the 1980s, in Arica Chile, when women had few resources or support to start new businesses. The case focuses on Ernestina and her pathway to identifying an idea and how the purchase of a single resource – a sewing machine – can be the start of an entrepreneurial career. The question is what’s next for Ernestina?

TOPICS: Entrepreneurial thinking, resources, environments for starting new businesses, women’s entrepreneurship