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Announcing the First Chilean Entrepreneurship Teaching Case Collection

Building on its entrepreneurial legacy to advance entrepreneurial thought and action for the world, Babson College partnered with Banco de Chile to immerse 20 faculty members from 10 Chilean universities into the rigorous art of entrepreneurship case writing and teaching. The intensive program, which took place from June 2009 to January 2010, has culminated with the publication of the first Chilean entrepreneurship teaching case collection. Heidi M. Neck, Faculty Director and Jeffry A. Timmons Professor of Entrepreneurial Studies, led the program. Babson professors Dennis Ceru, Brad George, Mary Gentile, and Andrew Zacharakis worked with each Chilean case team.

The program was graciously funded by Banco de Chile; therefore, all cases in the Chilean collection are free to use for educational purposes.

Faculty from the following Chilean institutions participated:

  • Pontificia Universidad Católica de Chile
  • Pontificia Universidad Católica de Valparaíso
  • Universidad Adolfo Ibañez
  • Universidad de los Andes
  • Universidad Católica del Norte
  • Universidad del Desarrollo
  • Universidad Diego Portales
  • Universidad de Santiago de Chile
  • Universidad de Talca
  • Universidad de Tarapacá

Teaching Cases

Authors: Camilo Drago and M. Soledad Etchebarne

University: Universidad Diego Portales

Babson Faculty Advisor: Brad George

Key Words: Family business; business plan; Timmons model; market feasibility; target market; fashion retailing; managerial capabilities; spin-off company; industrial analysis; SWOT analysis; internationalization; government funding; social issues (Mapuche people); labor-intensive versus capital-intensive (standardization) production; role of incubator

Coastal Wine: A Mystery Hides Along Chile's Pacific Coast

Authors: Hans Berner and Francisca Cibie

University: Universidad de los Andes

Babson Faculty Advisor: Dennis Ceru

Key Words: Entrepreneurship challenge; finding and shaping an opportunity; team building; financial assessment; marketing and branding; family decision making process; work experience; dealing with wine world experts; resources needs.

Compumat: Math that Can't Add

Authors: Andrés Ibáñez and Gustavo Maturana

University: Pontificia Universidad Católica de Chile

Babson Faculty Advisor: Dennis Ceru

Key Words: Business opportunity identification; Transition from a successful and stable academic career to entrepreneurship; Business idea vs. business model vs. profitable business idea; Business escalation and financing growth; Breakeven analysis.

Coops Model at the Universidad del Desarrollo

Author: María Eugenia Puentes

University: Universidad del Desarrollo

Babson Faculty Advisor: Mary Gentile

Key Words: Corporate entrepreneurship, entrepreneurs’ profile analysis of the Chilean university context, finding and shaping an opportunity, building the right team

Cory: An Austrian Pastry Company

Authors: Romina Espindola, Francisco Castañeda

University: Universidad de Santiago de Chile

Babson Faculty Advisor: Andrew Zacharakis

Key Words: Entrepreneurial development, industrial organization, family business, business units, franchising, factory orders, sales to stores, leveraged growth, quality, marketing

Ernestina Company

Authors: Maria Cristina Alfred and María Paz Terraza

University: Universidad de Tarapacá Babson

Faculty Advisor: Dennis Ceru

Key Words: Entrepreneurial thinking, resources, environments for starting new businesses, women’s entrepreneurship


Authors:Orlando De la Vega and Rodrigo Vergara

University: Pontificia Universidad Católica de Valparaíso

Babson Faculty Advisor: Brad George

Key Words: Service company; effectual reasoning; causal logic; personality traits and competences; realizing of who you are and what you know; networking and relevance of people whom you know; finding and creating opportunities; entrepreneurship as a choice after work experience; economic crisis as an opportunity source for business, port industry and its modernization

Malpo: Building the Future

Authors: Victor Nocetti and Patricio Sanchez

University: Universidad de Talca

Babson Faculty Advisor: Mary Gentile

Key Words: Strategic decisions, market opportunities, market segmentation, financial analysis, distinctive competencies, environmental analysis

Roberto Cifuentes

Authors: Gianni Romaní and Carolina Rojas

University: Universidad Católica del Norte

Babson Faculty Advisor: Brad George

Key Words: Entrepreneurship as a career choice, creating and recognizing an opportunity, networking, business model, entry and growth strategies, creative problem solving, innovation, supply-chain management, cost/benefit analysis

Verónica Jaramillo at a Crossroads (A and B)

Authors: Francisca Sinn and Sebastián Errázuriz

University: Universidad Adolfo Ibañez

Babson Faculty Advisor: Mary Gentile

Key Words:Growth and the emergent process of finding and assessing opportunities, women’s entrepreneurship, workers’ motivation, monetary versus non-monetary compensation, convergence of economic versus social goals in business, the role of technical/professional skills in entrepreneurship, the issue of remoteness and the role of the network, funding alternatives and risk aversion