Babson College recognizes that today’s most successful entrepreneurs are those who pursue both economic and social value—who create not only wealth, but also a wealth of opportunities for others.
John Mackey, named Ernst & Young’s Entrepreneur of the year in 2003, has created a business model with objectives that extend beyond the bottom line, recognizing that when business operates with higher purpose beyond profits, it creates value for all involved.
John Mackey, Co-CEO & Co-founder of Whole Foods, will come to Babson College to discuss his latest book, Conscious Capitalism: Liberating the Heroic Spirit of Business on Thursday, February 7. The event will be held from 4:30 p.m.- 6:30 p.m. in Babson’s Carling-Sorenson Theater and will feature both a talk and book-signing with John Mackey and his co-author, Raj Sisodia, Chairman and Co-founder of the Conscious Capitalism Institute.
As a multitude of scandals and questionable actions by major companies continue to surface, the notion of capitalism has become increasingly villainized as the black sheep of economic models. In their new book, John Mackey and Rajendra Sisodia, argue that there is in fact, inherent good in capitalism and further, if participants use a higher consciousness, its inherent power can be renewed to improve both the lives of people and the long-term success of companies.
Conscious Capitalism: Liberating the Heroic Spirit of Business challenges how we think about capitalism and demonstrates to aspiring leaders in any industry how they can create fully human, caring businesses that win for all instead of at the expense of others.
In addition to the book reading and signing, the event will also showcase four conscious capitalist Babson food entrepreneurs and YouthTrade, an organization committed to increasing youth entrepreneurship. YouthTrade looks to create conscious capitalism through connecting mission-driven youth entrepreneurs, responsible big business(es), and ethical consumers.
The featured Babson entrepreneurs and their ventures will be:
• Sara Gragnolati, Cocomama (gluten-free, quinoa-based cereals),
• Cameron Sheldrake, Off the Cob (sweet corn tortilla chips),
• Miles Masci, Perfect Fuel Chocolate (healthy dark chocolate) and
• Rob Dalton, 88 acres (nut-free, organic snack bars).
This event will be free and open to the public. To register, or find out more information please visit: www.babson.edu/mackey
About the Authors
John Mackey :
Co-CEO and Co-founder of Whole Foods Market, Mackey has devoted his life to selling natural foods and building a better business model.
Mackey is widely credited with helping fuel the rise of organic and natural food in the United States. Previously, he served as the Chief Executive Officer at WholePeople.com, Inc. In 1978, Mr. Mackey opened Safer Way. He is a Member of the Advisory Board at Satori Capital, LLC. Mr. Mackey is a Co-Founder and Director of Freedom Lights Our World (FLOW)
Dr. Rajendra Sisodia :
Dr. Rajendra Sisodia is the Chairman and Co-founder of the Conscious Capitalism Institute and Professor of Marketing at Bentley University. Raj has published seven books and over 100 academic articles. His work has been featured in the Wall Street Journal, The New York Times, Fortune, Financial Times, The Washington Post, The Boston Globe, CNBC, etc.
In 2003, Raj was cited as one of the “50 Leading Marketing Thinkers” and named to the “Guru Gallery” by the Chartered Institute of Marketing.
Bentley University honored him with the Award for Excellence in Scholarship in 2007 and the Innovation in Teaching Award in 2008. He was named one of the “Ten Outstanding Trailblazers of 2010” by Good Business International, and one of the “Top 100 Thought Leaders in Trustworthy Business Behavior” by Trust Across America for 2010 and 2011.
About Babson College:
Babson College is the educator, convener, and thought leader for Entrepreneurship of All Kinds™. The College is a dynamic living and learning laboratory, where students, faculty, and staff work together to address the real-world problems of business and society -- while at the same time evolving our methods and advancing our programs. We shape the leaders our world needs most: those with strong functional knowledge and the skills and vision to navigate change, accommodate ambiguity, surmount complexity, and motivate teams in a common purpose to create economic and social value. As we have for nearly a half-century, Babson continues to advance Entrepreneurial Thought and Action® as the most positive force on the planet for generating sustainable economic and social value.