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Business Expert Press Names Babson’s Professors Mary Gentile and Victoria Crittenden as Collection Editors

Business Expert Press announced Dr. Mary Gentile as Collection Editor of Business Ethics and Corporate Social Responsibility books and Dr. Victoria Crittenden as Collection Editor of Digital and Social Media Marketing and Advertising books

Business Expert Press, a leading resource for business education, welcomed Babson’s Mary Gentile and Victoria Crittenden as collection editors.

Gentile will serve as Collection Editor for Business Ethics and Corporate Social Responsibility books. Through this role, Mary will help guide this Collection for BEP (which includes titles such as Responsible Corporate Communication: A Values-based Approach by David L. Redmund, Corporate Social Responsibility in the Chemical Industry: A Guide to Planning and Implementing Successful CSR Strategies by Barbara Burchi), and many more forthcoming titles by authors Lindsay Thompson, Annabel Beerel, Pippa Grange, and Gail Lasprogata.

Crittenden will serve as Collection Editor of Digital and Social Media Marketing and Advertising books and will assist BEP to grow her Collection, much like the other 26 Collections representing all disciplines in business (with over 400 authors and 245 titles published by December 2013).

Business Expert Press has been building digital libraries since 2010. BEP has over 25 Collections representing all disciplines in business  with over 400 authors and 245 titles published by December 2013. This year, their 2013 Digital Library, includes 75 ebooks from 27 different subjects.

About Mary Gentile

Mary C. Gentile, PhD is Director of Giving Voice to Values and Senior Research Scholar at Babson College; Senior Advisor, Aspen Institute Business & Society Program; and independent consultant. Previously, Gentile was a faculty member and manager of case research at Harvard Business School.

While at Harvard Business School (1985-95), Gentile was one of the principal architects of the innovative educational program, Leadership, Ethics and Corporate Responsibility. Gentile co-authored Can Ethics Be Taught? Perspectives, Challenges, and Approaches at Harvard Business School (with Thomas R. Piper and Sharon Parks, Harvard Business School Press, 1993, translated into Japanese and Hungarian). She has written numerous publications, articles cases and book reviews. Gentile holds a bachelor's degree from The College of William and Mary (Williamsburg, VA) and an M.A. and Ph.D. from the State University of New York at Buffalo.

About Victoria Crittenden

Vicky is Professor of Marketing and Chair of the Marketing Division at Babson College. Dr. Crittenden has also served as Visiting Global Scholar in the D.B.A. Program at the Coles College of Business at Kennesaw State University, Visiting Ph.D. Faculty at KTH Royal Institute of Technology in Stockholm, Visiting Ph.D. Faculty at Luleå University, and as a core faculty member at the WU Executive Academy. Prior to her tenure at Babson College, Vicky spent 25 years in the marketing department at Boston College where she served as department chair for nine years and chair of the MBA core faculty for three years.

Vicky’s research has been published extensively in journals, and she is an author of over 100 published vignettes and cases, and has served as founding co-editor of the AMS Review and serves currently on the editorial review boards of: Business Horizons, Decision Sciences Journal of Innovative Education, Journal of the Academy of Marketing Science, Journal for Advancement of Marketing Education, Journal of Business-to-Business Marketing, Journal of Marketing Education, Journal of Strategic Marketing, Marketing Education Review, Marketing Management Journal, Organizations and Markets in Emerging Economies, and Psychology & Marketing. Vicky has presented her teaching and scholarly research in venues worldwide.

About Babson College

Babson College is the educator, convener, and thought leader for Entrepreneurship of All Kinds®. The College is a dynamic living and learning laboratory, where students, faculty, and staff work together to address the real-world problems of business and society -- while at the same time evolving our methods and advancing our programs. We shape the leaders our world needs most: those with strong functional knowledge and the skills and vision to navigate change, accommodate ambiguity, surmount complexity, and motivate teams in a common purpose to create economic and social value. As we have for nearly a half-century, Babson continues to advance Entrepreneurial Thought and Action® as the most positive force on the planet for generating sustainable economic and social value. Babson has been ranked No. 1 for the last 20 years by U.S.News & World Report, and is cited as among the top executive education providers worldwide by the Financial Times and Bloomberg BusinessWeek. The Babson faculty ranks No. 4 in the world for custom programs by the Financial Times. For information, visit www.babson.edu.

 

By Hilary Katulak; hkatulak@babson.edu; 781-239-4623 | 10/10/2013 12:00 AM