Mike Schneider, Sr. Vice President and Director, Digital Incubator, at Allen & Gerritsen will speak at Babson on Wednesday, February 8, 7:30-9:45 a.m., in the Needham Wellesley Room, Olin Hall.

   

Schneider is co-author of Location-Based Marketing For Dummies. His talk is entitled “Location-Based Marketing: The Holy Grail?”

This event is open to the public, $10 for alumni and guests. Register here. No charge for Babson students/faculty/staff.

Join Boston Business Journal’s “40 Under 40” Mike Schneider for an informative keynote presentation to learn the basics of location-based marketing (LBM).  Mike will review the benefits for local marketing, the players in the space, and strategies for choosing a partner as well as provide some basics rules about how to set up a campaign.

Learn to build award-winning online communities using B2B and consumer segmentation, content management, and customer relationship management solutions to help your business succeed.

@SchneiderMike is SVP, Director Digital Incubator for Allen & Gerritsen, ranked by Advertising Age in the Top 50 Independent agencies in the US. The Digital Incubator is a lab responsible for building products and engaging experiences rooted in ROI while helping define “what’s next” for the agency and the industry.  He blogs for several sites including a technology and social media blog called Digital Before Digital.

 “Location-Based Marketing: The Holy Grail” is hosted by the Babson Alumni Technology Council (BATC). Find them here: BATC on LinkedIn

Schedule
7:30 – 8:00 a.m.      Registration/Networking
8:00 – 9:25 a.m.      Welcome, Panel Presentation/Keynote Presentation, and Q & A 
9:25 – 9:30 a.m.      Closing Remarks