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Eighteen Businesses Named Semifinalists in Babson College’s B.E.T.A. Challenge

Entrepreneurs compete to win $100,000 in cash and services.

Eighteen businesses will compete as semifinalists in Babson College’s B.E.T.A. (Babson Entrepreneurial Thought and Action®) Challenge on April 2, with finalists presenting April 10 during Founder’s Day activities on campus. B.E.T.A. Challenge entrepreneurs must demonstrate success in reaching major milestones achieved through action.

Winners in three categories ─ alumni entrepreneurs, undergraduate and graduate student entrepreneurs ─ will each win a grand prize of $20,000 in cash and “services in kind” donations from corporate sponsors. In addition, $2,500 will be awarded to the two other finalist ventures in each of the three competitions.

Registration is now open for the Venture Expo Semifinals on April 2 and the B.E.T.A. Challenge Finals on April 10.

 Alumni Finalists

  • Bombas – David Heath ’05, Andrew Heath M’12 and Randy Goldberg
    Bombas are socks engineered and designed to look better, feel better and with a mission to help the homeless.
  • Coretex, LLC – Alex R. Patterson M’11 and Sudhir Shandilya M’11
    Coretex is a start up technology company founded by individuals who are passionate about athletics and geeky enough to see how technology can be used to address concussions and head impact injuries.
  • JAZE – Noah Gordon M’05
    Jaze is a Bluetooth-enabled mobile app that not only lets you know what’s wrong with your car before you visit the mechanic, but also gets emergency services to you after a crash.
  • Sol Power LLC – Ryan Wright M’13, Sam Feller, Daniel Viner and Nick Picca
    Sol Power LLC is a clean tech company that specializes in designing and developing solar powered charging stations for mobile electronic devices.
  • Vedavoo – Scott Hunter M’09
    Vedavoo is an American builder of bags, backpacks, and gear for outdoor recreation.
  • ZOOS, LLC – Niari Keverian M’12 and Kristina Tsipouras
    ZOOS (pronounced Zeus) is a unique, first to market Greek Iced-Tea that is developed to deliver on great taste, unique offerings, and a healthier alternative to other iced-tea products currently on the market.

Graduate Student Finalists

  • BlueGift – Jad Antoun M’14
    BlueGift allows users to create social funding campaigns in order to give their birthday gifts to a social cause.
  • FedWell Pet Foods – Emily Lagasse M’15
    FedWell Pet Foods believes dogs deserve better food. Their recipes are made with the highest quality ingredients and gently baked to retain nutrition.
  • HigherMe – Rob Hunter M’14 and Evan Lodge M’14
    HigherMe is a website and mobile application that gives prospective employees the chance to submit short one-minute video introductions to any retail establishments in their area. HigherMe allows prospective employers to get a glimpse of the more human qualities necessary to succeed in retail environments.
  • Parinay Malik – Parinay Malik M’16
    Parinay Malik is a marketplace for customers to design their own products. Its web-based platform offers visual realism and a journey for customers as they experience freedom, inspiring ideas, creativity and collaboration with world-renowned product designers and architects.
  • Plaiding – Jorge Gutierrez M’14
    Plaiding is an advertisement network with social causes. It's a tool for both brands and mobile App users to help the world.
  • Startup Rounds – Paul Hammond M’14
    Startup Rounds qualifies startups for investment. Companies apply to compete in a contest for support, recognition, customers and capital. The top scoring startups advance to later rounds, establishing credibility, proving concept, and gaining recognition, furthering opportunities to raise money, generate sales and win cash prizes.

Undergraduate Finalists

  • CAN Recover Foundation, Inc. – Aaron Rocha ‘14
    CAN (Concussion Awareness Network) Recover Foundation, Inc. is a non-profit whose purpose is to build and facilitate a network to support high school and college student-athletes.
  • Gaudium – Daniel Lloreda ’15, Mauricio Espinosa and Samuel Tcherassi
    Gaudium Miami is a men’s luxury clothing brand that makes Pret-a-Porter [ready to wear] clothing for the metropolitan man who wishes to stand out in any concrete jungle around the world. 
  • Inner Tonics – Pranav Chaudhry ’14 and Kent Wiederecht ‘14
    Inner Tonics is an organic beverage company that specializes in “herbal boosts” designed to awaken your potential using natural ingredients.
  • Lilypad Scales – Amos Meeks, Olin College of Engineering ‘14
    Lilypad Scales, LLC helps wheelchair users manage their health more effectively and maintain their independence.
  • NexGen – Michelle Tuzman ‘14
    NexGenEd is an enhanced, extra-curricular, computer science education (CSE) program for children in grades K-12.
  • Seeds of Fortune – Nitiya Walker ‘14
    Seeds of Fortune is a program that seeks to create economic empowerment for young women of the African diaspora by assisting them in achieving financial success through scholarship and financial literacy support.

2014 B.E.T.A. Challenge Sponsors  

Gold Sponsor

Samuel Goldstein & Co.

Silver Sponsors

Pepper Hamilton LLP
Pierce Atwood LLP
Babson Alumni and Friends Network
Babson Alumni Association (BAA)
Babson Social Innovation Lab

In-Kind Sponsors

BizLand, Inc.
Emerging Business Collaborative
Cummings Properties
MassChallenge

About Babson College

Babson College is the educator, convener, and thought leader for Entrepreneurship of All KindsTM. The College is a dynamic living and learning laboratory, where students, faculty, and staff work together to address the real-world problems of business and society—while at the same time evolving our methods and advancing our programs. We shape the leaders our world needs most: those with strong functional knowledge and the skills and vision to navigate change, accommodate ambiguity, surmount complexity, and motivate teams in a common purpose to create economic and social value. As we have for nearly a half-century, Babson continues to advance Entrepreneurial Thought and Action® as the most positive force on the planet for generating sustainable economic and social value.

By Barbara Spies Blair, blairb@babson.edu, 781-239-4621 | 3/25/2014 12:00 AM