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Babson Celebrates Teaching Careers of Scholars

Combined Years Of Service -- 270 years

Babson College honored faculty members during the 2014 Commencement ceremonies on May 17, 2014 for their years of service to the school.  Their combined years of service adds up to 270 years.

Babson celebrated the careers of:

Stephen Allen, Professor of Management

Dr. Allen’s research and teaching focus on integrating insights from the fields of strategy, corporate finance, and entrepreneurship to improve decisions in venture development and strategic commitments in international and technology intensive situations. Coauthor of Managing Diversity and Interdependence: An Organizational Study of Multidivisional Firms, Dr. Allen has consulted for more than 50 large U.S. and non-U.S. companies. He is the author of several scholarly articles and more than 100 teaching cases.

Larry Carr, Professor of Accounting

Dr. Carr’s courses in the Graduate School of Business and the School of Executive Education include Management Accounting, Management Planning and Control, Strategic Cost Systems and Managing, and Measuring Performance. He is a management consultant and has published over 30 articles, 15 teaching cases and is a co-author of Total Quality Management: A Cross-Functional Perspective, Guide to Cost Management, and the forthcoming Assessing the Strategic Impact of Enterprise Resource Planning (ERP) Systems.

Bill Casey, Professor of Economics

Dr. Casey’s research interests are in the areas of foreign direct investment, monetary economics, property rights economics and the economics of technological change. He has published a number of articles in academic journals in each of these fields. In addition, he is the author of a book, Beyond the Numbers: Foreign Direct Investment in the United States, the co-author of a second book, Entrepreneurship, Productivity and the Freedom of Information Act. He is also the co-author of a U.S. (Department of Transportation) government study, Multinational Activities of Major U.S. Automotive Producers. In the early and mid-1990s, Dr. Casey co-authored a monthly macroeconomic newsletter, Interest Rate Monitor, which was reprinted in Consensus: National Futures and Financial Weekly. His recent research focuses is on foreign direct investment policy and on factors that govern the flow and direction of U.S. and European FDI.

Norm Govoni, Professor of Marketing

In addition to the introductory marketing course in the Integrated Management Core (IMC) program, Dr. Govoni teaches marketing communications. Dr. Govoni served as division chairman for 15 years (1975-1990). He is the author or coauthor of several books, including Promotional Management, Fundamentals of Modern Marketing, Sales Management, and Cases in Marketing. Among his honors are The Carpenter Prize for Outstanding Contributions to Babson College, Professor of the Year, and The Staake Award for Contributions to Athletics. Beyond his marketing faculty commitments, Dr. Govoni has been an assistant coach of Babson's baseball team since 1992. He also is the NCAA Faculty Athletics Representative and Chairman of the Athletics Advisory Board.

David Hennessey, Professor of Marketing

Dr. Hennessey is currently a professor of Marketing and International Business. Previously he served as the Faculty Director of the Evening MBA program for ten years. Hennessey recently completed teaching in the Foundations of Management and Entrepreneurship (FME), a yearlong course required of all 1st year undergraduates. In this course the students identify and evaluate business opportunities for a start-up during the first semester. In their second semester the business is launched and managed by the students.

Robb Kopp, Associate Professor of Marketing

Dr. Kopp’s articles have appeared in Journal of Consumer Marketing, Journal of Advertising Research, and Journal of Retailing. Dr. Kopp has authored two trade books for American Management Association: How to Write a Marketing Plan (with David Hennessey) and How to Design Successful Sales Promotions. His most recent publications are Total Quality Management (John Wiley, 1996, coauthored by seven members of the Babson faculty) and the case study, WFNX-101.7FM: Fighting Boston's Radio Wars. Dr. Kopp served as Marketing Division Chair (1996-99).

Ivor Morgan, Associate Professor of Management

Before academia, Dr. Morgan worked for the British Antarctic Survey and for the Alcan Aluminum Group of Companies. As an academic, Professor Morgan has served on the faculties of the Ivey School, University of Western Ontario, Canada, and Boston University. He has been a visiting professor at IMD, Switzerland; Harvard University Extension Program; I.E.S.E., University of Navarra, Spain; The Heller School, Brandeis University; C.E.I.B.S., the People’s Republic of China; and the Friedrich Alexander University of Erlangen/Nuremberg, Germany.

Stephen Shapiro, Lecturer in Marketing

Mr. Shapiro has had over 36 years marketing and business management experience at the home offices of both Procter & Gamble and The Gillette Company. His responsibilities have included full marketing support in many diversified personal care and household categories in over 100 countries globally, where he has focused on long-term strategic business issues. Mr. Shapiro's teaching interests cover a wide variety of areas, including marketing strategy, advertising, consumer promotions, marketing research and consumer behavior. In his 25 years of teaching experience, he has taught in graduate-level MBA programs at Xavier University, University of Cincinnati, Boston College, Harvard, Simmons College, Bentley and Babson College.  Mr. Shapiro's marketing and business consulting has included companies such as Black & Decker, Sony, Pepsi, Gillette, and the American Cancer Society.

About Babson College

Babson College is the educator, convener, and thought leader for Entrepreneurship of All Kinds™. The College is a dynamic living and learning laboratory, where students, faculty, and staff work together to address the real-world problems of business and society—while at the same time evolving our methods and advancing our programs. We shape the leaders our world needs most: those with strong functional knowledge and the skills and vision to navigate change, accommodate ambiguity, surmount complexity, and motivate teams in a common purpose to create economic and social value. As we have for nearly a half-century, Babson continues to advance Entrepreneurial Thought and Action® as the most positive force on the planet for generating sustainable economic and social value.

By Lindsey Cunningham, lcunningham@babson.edu, 781-239-4548 | 5/19/2014 3:29 PM