Academic Position/Area of Scholarship
Professor of Marketing, Marketing/Retailing
Why I Teach Retailing Management
It has been my passion my whole life! I worked in retailing and wholesaling before my academic career. I wrote what has become the best-selling Retailing Management text in the world, and my students seem to love it.
What the World Needs from Business Today
Socially responsible companies that pay attention to more than the bottom line.
What You Need to Know about Babson
I’ve taught at three well-respected private business schools, and I would send my daughter to Babson if she wanted a great business education.
My Proudest Professional Moment
Being co-author of the best-selling Retailing Management textbook in the world.