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Craig Wing M’10

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Craig Wing M’10

Program

Two-Year MBA

Currently

Product Marketing Manager, Google South Africa

Perspective

My Babson experience provided the opportunity to learn dynamically, to adjust to a fast-paced environment and to apply theories. Application of these lessons in search marketing is exponentially more challenging, but having the Babson incubator to apply theory helped me understand the nuances of implementation.

What the World Needs from Entrepreneurs Today

A business-as-usual approach will no longer suffice; what’s needed is an entrepreneurial mind sharpened to see opportunities, optimize results, and drive performance. Entrepreneurs who are used to uncertainty and are able to act on imperfect information need to be at the forefront of this transformation. It won’t be easy—change never is; but it is necessary.

My Proudest Moment in Business

I grew up in a lower/middle class family in apartheid South Africa, and I reflect upon my achievements not as a moment but as a continuum leading to where I am today. From starting three businesses—a tech company to assist partially sighted children, a consultancy to tech startups, and a cleantech nonprofit—to completing a master’s in engineering and my MBA, to now being at Google; it’s all been one heck of a journey!

How I Define Entrepreneurship

Entrepreneurship really is more a lens to the world than a function. It’s the ability to see opportunities where others see challenges. It’s challenging traditional models and mindsets with innovative thinking. It’s being sensitive to minute market disruptions. But after all the entertaining anecdotes, intellectual debates, and Oxford definitions are said and done, entrepreneurship is simply a choice.

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