Alisa Jno-Charles

  • Assistant Professor
Academic Division: Entrepreneurship

Bio

Alisa comes to academia after more than a decade of finance and entrepreneurship experience. Her goal is to help students, entrepreneurs and their ventures understand who they are and how it impacts their decisions and outcomes so that they can develop into and effectively communicate who they want to be. As such, her research centers on venture identity development, traditional and social media impact, communication and discourse analysis, and legitimacy and financing acquisition.

Her professional career spans private equity investment, hedge fund trading, real estate financing, and business intelligence systems design and product management. Alisa’s entrepreneurial experience ranges from building ventures in the peer-to-peer to business software spaces. As an entrepreneur, Alisa was featured on CNN, TechCrunch, Forbes, etc.

Alisa holds a Ph.D. from the Kelley School of Business at Indiana University as well as an M.B.A. and B.S.B.A from Babson College.

Publications

Journal Articles

  • Zacharakis, A.L., Jno-Charles, A.B. (2013). Signaling legitimacy: An analysis of media for successful and failing new ventures. Frontiers of Entrepreneurship Research.

Other

  • Zacharakis, A.L., Jno-Charles, A.B. (2017). Why Startups Shouldn’t Chase Media Buzz. Harvard Business Review. link

Presentations

  • Picking winners: how the media chooses the ventures it covers Jno-Charles, A. Zacharakis, A. Babson College Entrepreneurship Research Conference, Babson Park, MA (2019)
  • Showing Your Cards: Entrepreneurs' Computer Mediated Discourse as Reflection of Attention Jno-Charles, A. Academy of Management, Atlanta (2017)
  • (Symposium) Novel Perspectives on New Venture Funding: Signals, People, and Predators Jno-Charles, A. Academy of Management, Anaheim (2016)
  • Entrepreneurial Communication Behavior & Resource Acquisition: Creation of Identity & Community Jno-Charles, A. Academy of Management, Vancouver (2015)
  • The Anatomy of a Successful Crowdfunding Campaign Page Jno-Charles, A. Academy of Management, Vancouver (2015)
  • Does creativity take a village? A model of the effect of community participation on entrepreneurial creativity Jno-Charles, A. Academy of Management, Philadelphia (2014)
  • Not all signals are created equal: The impact of various venture information on the likelihood of securing financing Jno-Charles, A. Zacharakis, A. Babson College Entrepreneurship Research Conference, London, Ontario (2014)
  • Signaling legitimacy: An analysis of media for successful and failing new ventures Zacharakis, A. Jno-Charles, A. Babson College Entrepreneurship Research Conference, Lyon (2013)
  • Non-Financial Warning Signs of Pending Failure: Media Attention Jno-Charles, A. Zacharakis, A. Babson College Entrepreneurship Research Conference, Syracuse (2011)
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