Patricia Guinan

  • Associate Professor
Academic Division: TOIM
781-239-6462

Bio

Dr. Guinan is an associate professor in the Technology, Operations and Information Management Division, and also teaches in the Management Division. She teaches multi-disciplinary courses in information technology, cross-functional teamwork, organization design, organization change, social media and management strategy.

She is the author of an international award-winning book entitled Patterns of Excellence for IS Professionals: An Analysis of Communication Behavior. Most recently her work was featured in Harvard Business Review with the article "What is Your Social Media Strategy?"

Dr. Guinan has received three awards for teaching excellence. Two were from Boston University where she taught prior to joining Babson's faculty. Most recently she received the Dean's Award from Babson Executive Education.

Her executive education program includes teaching such clients as: IBM, USAA, Ernst and Young, Sunovion, Citizens, the Boeing Corporation, EMC, Met Life, Houghton Mifflin, State Street Bank, and Petróleos de Venezuela, J and J, and Merck.

Academic Degrees

  • Ph D, Indiana University
  • MA, Indiana University
  • BA, Boston College

Academic Interests

Information Technology Strategy; Organization Design and Behavior

Awards & Honors

  • 2017 — Best paper competition, IAMB
  • 2006 — Dean’s Award, Teaching Excellence at Babson Executive Education,
  • 1997 — Best Paper Award, Organizational Systems and Technology Track,
  • 1995 — Broderick Teaching Excellence Award ,
  • 1990 — Nominated: Metcalf Teaching Award ,
  • 1988 — Broderick Teaching Excellence Award ,
  • 1985 — Beta Gamma Sigma,
  • 1985 — Doctoral Proposal Award Winner,
  • 1985 — Doctoral Thesis Award Winner, International Conference for Information Technology, Washington, D.C.
  • 1985 — Honors Business Society,
  • 1985 — Outstanding faculty teaching , Boston University School of Management
More

Courses

  • Degree Courses 2019

    • MOB 7201 MANAGING TALENT YOUR OWN AND OTHERS
  • Degree Courses 2018

    • MOB 7201 MI MANAGING TALENT YOUR OWN AND OTHERS
    • MOB 7201 BOS MANAGING TALENT YOUR OWN AND OTHERS
    • MIS 7200 GLOBAL CONNECTIONS THROUGH TECH
    • MOB 7201 MANAGING TALENT YOUR OWN AND OTHERS
    • MOB 7200 CREATING AND LEADING EFFECTIVE ORGS

Publications

Journal Articles

  • Parise, S.A., Guinan, P.J., Kafka, R. (2016). Solving the crisis of immediacy: How digital technology can transform the customer experience. Business Horizons. Vol: 59, Issue: 4, Page: 411-420.
  • Parise, S.A., Guinan, P.J. (2015). Do or Die: How Exceptional IT Professionals Innovate. International Journal of Management and Business. Vol: 6, Issue: 2, Page: 37-50. International Academy of Management and Business. link
  • Guinan, P.J., Parise, S.A., Rollag, K.W. (2014). Jumpstarting the use of social technologies in your organization. Business Horizons. Vol: 57, Issue: 3, Page: 337–347. Elsevier Inc.. link
  • Parise, S.A., Guinan, P.J., Crosina, E., Smith, W. (2012). Booz Allen Hamilton: Social and Beyond. Journal of Information Technology Case and Application Research. Vol: 14, Issue: 1, Page: 55-70. Taylor & Francis Inc..
  • Guinan, P.J., Parise, S.A., Wilson, H. (2011). Better Project Staffing with Social Technology. Harvard Business Review.
  • Parise, S.A., Guinan, P.J., Iyer, B.R., Cuomo, D.L., Donaldson, B. (2009). Harnessing Unstructured Knowledge: The Business Value of Social Bookmarking at MITRE. Journal of Information Technology Case and Application Research. Vol: 11, Issue: 2, Page: 51-71.
  • Guinan, P.J., Parise, S.A., Weinberg, B. (2009). The Secrets of marketing in a Web 2.0 World. WSJ.
  • Guinan, P.J., Sawyer, S., Coopider, J. (in press). Social Interaction of IS Development Teams: A Performance Perspective. Information Systems Journal.
  • Parise, S.A., Weinberg, B., Guinan, P.J. (2007). Multichannel Marketing: Mindset and Program Development. Business Horizons. Vol: 50, Issue: 5.
  • Guinan, P.J., Weinberg, B., Parise, S.A. (in press). Multichannel marketing: Mindset and Program Development. Business Horizons.

Cases and Teaching Notes

  • Gilleran, R., Guinan, P.J., Parise, S.A. (2015). The Weather Company: Creating Consumer Apps that Leverage Big Data. Page: 14. Babson College Entrepreneurial Leader Collection. link
  • Gilleran, R., Guinan, P.J., Parise, S.A. (2015). The Weather Company: Creating Consumer Apps that Leverage Big Data - Teaching Note. Page: 6. Babson College Entrepreneurial Leader Collection. link
  • Cohen, A.R., Bradford, D., Langowitz, N.S., Guinan, P.J. (2013). Monica Ashley at Energy Plus (A&B) - Teaching Note. Babson College.
  • Cohen, A.R., Bradford, D., Langowitz, N.S., Guinan, P.J. (2013). Monica Ashley at Energy Plus (A). Babson College.
  • Cohen, A.R., Bradford, D., Langowitz, N.S., Guinan, P.J. (2013). Monica Ashley at Energy Plus (B). Babson College.
  • Iyer, B.R., Guinan, P.J., Parise, S.A., Connolly, T. (2012). Biztech: Aligning Incentives With Strategy Using Business Intelligence. Babson College.
  • Iyer, B.R., Guinan, P.J., Parise, S.A., Connolly, T. (2012). Biztech: Aligning Incentives With Strategy Using Business Intelligence Teaching Note Software. Babson College.
  • Guinan, P.J., Parise, S.A. (2012). The Social Leader: Influencing the Landscape at Wells Fargo: Babson Case Collection Series. link
  • Guinan, P.J., Parise, S.A. (2010). Cisco: Social Media/ Web 2.0.

Book Chapters

  • Parise, S.A., Guinan, P.J. (2013). Creating the Social Organization: Unleashing the Power of IT: Bringing People, Business, and Technology Together. Issue: 2nd, Page: 159-172. Wiley.
  • Parise, S.A., Guinan, P.J. (2011). Whom do I know? Building and Engaging Social Networks Using Social Media Technology: The New Entrepreneurial Leader: Developing Leaders Who Shape Social and Economic Opportunity. Page: 202-216. Berrett-Koehler Publishers, Inc..
  • Guinan, P.J., Greenberg, D. (2003). Mergers and acquisitions in technology based industries: The emergent process of knowledge transfer: Mergers and Acquisitions: Creating Integrative Knowledge.

Reports

  • Guinan, P.J. (in press). Pilot, Pivot, and Pitch: Applying a Rapid Value Realization Approach to Designing Digital Solutions at J&J. TOIM Working Papers. link

Conference Proceedings

  • Guinan, P.J., Parise, S.A., Langowitz, N.S. (2017). Dimensions of an Innovative Digital Culture: Proceedings of the The 24th IAMB Conference. link
  • Guinan, P.J., Gilleran, R., Parise, S.A. (2015). Design Thinking: Applying Tools, Techniques, and Strategies to Quickly Innovate and Develop Mobile Solutions in the Classroom: Proceedings of the Management & Organizational Behavior Teaching Society. Page: 5. Management & Organizational Behavior Teaching Society. link
  • Parise, S.A., Guinan, P.J. (2015). Do or Die: How exceptional IT professionals innovate: Proceedings of the International Academy of Management and Business. Page: 10. International Academy of Management and Business. link

Articles - Circular or newsletter (e.g., Babson Insight)

  • Parise, S.A., Guinan, P.J., Weinberg, B. (2008). Marketing with Web 2.0 Social Media: Business Insight.
  • Guinan, P.J., Greenberg, D. (2003). Managing Acquisitions Knowledge Enterprises: Babson Insights. Issue: November.

Presentations

  • Creating the Digital Business Guinan, P. , . , . Miami Blended MBA, Miami (2018)
  • Case of the IFU Guinan, P. Parise, S. , . J&J Design Thinking : Case of the IFU, New Brunswick, New Jersey (2018)
  • Managing the Disruption: Pilot, Pivot and Pitch Guinan, P. Parise, S. Ad/Hoc Committee on Innovative Business Models, Babson College Boston Campus (2018)
  • Dimensions of An Innovative Digital Culture Guinan, P. Parise, S. Langowitz, N. 24th IAMB Conference, Dubai (2017)
  • Creating a Culture of Digital Innovation Guinan, P. Parise, S. Nan, L. Babson College Faculty Poster Session, Wellesley, Mass. (2017)
  • Creating a Culture of Digital Transformation Guinan, P. Babson Research Poster session , Wellesley, Mass. (2017)
  • Lead By Design Guinan, P. Proposal Presentation- to senior level Directors, World Head Quarters, New Brunswick, New Jersey (2017)
  • The Effectiveness of Agile Methods for Business Strategy Guinan, P. Research Presentation: Agile Methodology, Reading Mass. (2017)
  • New Girls Club- Breaking through the Glass Ceiling in Cohorts Guinan, P. Bailey, J. 2nd. annual Women's Master Class, New York (2017)
  • Digital Innovation: Theory and Practice Guinan, P. Babson Research Day, Wellesley, Mass. (2017)
  • "Building an Innovative Digital Culture Guinan, P. Parise, S. TOIM Digital Advisory Group, Dec. 2016., Babson College (2016)
  • "Building an Innovative Digital Culture" Guinan, P. Parisie, S. , . Senior Leadership Roundtable, New Jersey (2016)
  • "Creating a Digital Footprint: Strategy & Implementation Guinan, P. Invited Research Presentation - Havas, New York, New York (2016)
  • "Innovative Digital Culture- Study Results" Guinan, P. Parise, S. Oracle Application User Conference, Virginia (2016)
  • "Building an Innovative Digital Culture" Guinan, P. Parise, S. Denovo- Senior Management Seminar, Philadelphia, Pa. (2016)
  • The Entrepreneurial Leader Guinan, P. Women's Master Class- See Beyond Where You Are, New York, New York (2016)
  • "Building an Innovative Digital Culture- Updated Results" Guinan, P. Parise, S. SIMS (Society for Information Management), Providence, Rhode Island (2016)
  • Building an Innovative Digital Culture Guinan, P. Roberts, D. Parise, S. LOMA Tech, Fort Lauderdale, Florida (2015)
  • Building an Innovative Digital Culture Guinan, P. Roberts, D. Parise, S. SIMposium National Conference, Charlotte, North Carolina (2015)
  • How CIO's Enable an Innovative Digital Cultutre Guinan, P. Parise, S. CIO Executive Council co-hosted webcast, Framingham, Mass (2015)
  • Hoe exceptional IT professionals innovate Guinan, P. Parise, S. JIAMB, Istanbul, Turkey (2015)
  • Design Thinking: Applying Tools, Techniques, and Strategies to Quickly Innovate and Develop Mobile Solutions In the Classroom. Gilleran, R. Guinan, P. Parise, S. OBTC Teaching Conference for Management Education, Nashville, TN (2015)
  • How to Build an Innovative IT Culture Parise, S. Guinan, P. SIM Practitioners Roundtable, Wellesley, MA (2014)
  • How Can Small Businesses Effectively Design and Manage the Omni-channel Customer Experience? Parise, S. Guinan, P. 2014 Babson College Entrepreneurship Research Conference, London, Ontario, Canada (2014)
  • The Technology Plan Project - A Collaborative Initiative between Babson’s MBA Students and Local Area Small Businesses Gilleran, R. Guinan, P. Parise, S. OBTC Teaching Conference for Management Education, Nashville, TN (2014)
  • Do or Die: How Exceptional IT Professionals Innovate Parise, S. Guinan, P. Webinar, (2014)
  • Grant Proposal Guinan, P. , (2013)
  • Change Management: Power and Influence Guinan, P. , (2013)
  • Innovation for the IT Professional Guinan, P. , (2013)
  • Guinan, P. Women Leading & Growing Innovative Companies, (2013)
  • Jump-Starting the Use of Social Technologies in Your Organization Guinan, P. Parise, S. Babson BFRF, Wellesley, MA (2013)
  • Social Media Workshop Guinan, P. Parise, S. Babson Butler Venture Accelerator Program, Wellesley, MA (2013)
  • Future Technologies Guinan, P. , (2013)
  • Curriculum design Workshops: A Tool to Help Navigate the Politics of Curriculum Change Guinan, P. Rollag, K. OBTC Teaching Conference for Management Education, St. Catherine’s, ON (2012)
  • Social Media Strategies Guinan, P. Parise, S. Babson College CIMS Presentation, Babson College, Babson Park, MA (2011)
  • Work-Life in the Age of Social Media Guinan, P. Parise, S. CWF National Workforce Roundtable Presentation, Boston, MA (2011)
  • The New Science of Social Management: entrepreneurial Thinking in Uncertain Times Guinan, P. Parise, S. The Leader's Council, Boston, MA (2010)
  • The New Science of Social Management: Entrepreneurial Thinking in Uncertain Times Guinan, P. Parise, S. Babson College Research Seminar Series Presentation to Fast Track Students and Invited Guests, Babson College, Babson Park, MA (2010)
  • The New Science of Social Management: Entrepreneurial Thinking in Uncertain Times Guinan, P. Parise, S. Babson College Executive Education Breakfast Brief, Babson College, Babson Park, MA (2010)
  • Marketing and Web 2.0 Parise, S. Guinan, P. 2008 Hawaii International Conference on System Sciences , Hawaii (2008)
  • Marketing and Web 2.0 Guinan, P. Parise, S. Annual HICCS Conference, Undisclosed (2008)
  • Knowledge Transfer in Acquisitions: Multi-Level Forces Yield an Emergent Process Guinan, P. Greenberg, D. Undisclosed, Undisclosed (2004)
  • Sustaining Corporate Entrepreneurship: The Importance of Sustaining Corporate Entrepreneurship: The Importance of Sustaining Corporate Entrepreneurship: The Importance of Sustaining Corporate Entrepreneurship: The Importance of Sustaining Corporate Entrepreneurship: The Importance of Personal Learning and Mentoring Relationships Guinan, P. OConnor, G. Babson Entrepreneurial Research Conference, Wellesley, MA (2003)
More