
Ruben Mancha
- Assistant Professor
Academic Division: TOIM
Bio
Academic Degrees
- Ph D, The University of Texas at San Antonio
- MS, The University of Texas at San Antonio
- BS, Universidad de La Laguna
Academic Interests
Digital Innovation; SustainabilityAwards & Honors
Courses
Degree Courses 2019
- MIS 9550 INNOVATING WITH WEARABLE TECHNOLOGY
- MIS 7535 THOUGHT LEADERSHIP IN TECHNOLOGY
Degree Courses 2018
- MIS 6110 INFORMATION TECHNOLOGY
- MIS 7200 GLOBAL CONNECTIONS THROUGH TECH
- MIS 9550 INNOVATING WITH WEARABLE TECHNOLOGY
Publications
Journal Articles
- Mancha, R., Gordon, S.R., Stoddard, D.B. (in press). LBRY, Inc.: Scaling and Monetizing a Blockchain Startup. Entrepreneurship Education and Pedagogy.
- Ali, H., Mancha, R. (2018). Coming to Grips With Dangerous Algorithms. MIT Sloan Management Review Frontiers. link
- Mancha, R., Gordon, S.R., Iyer, B.R. (2018). Figayou Pursues a Platform Strategy: A Case Study of Digital Platform Entrepreneurship. Journal of Information Technology Case and Application Research. link
- Ali, A., Mancha, R., Pachamanova, D.A. (2018). Correcting Analytics Maturity Myopia. Business Horizons. Vol: 61, Issue: 3, Page: 211-219. link
- Kokina, J., Mancha, R., Pachamanova, D.A. (2017). Blockchain: Emergent Industry Adoption and Implications for Accounting. Journal of Emerging Technologies in Accounting. American Accounting Association. link
- Mancha, R., Iyer, B.R. (2017). Harnessing Innovation. Ivey Business Journal (Business Quarterly). link
- Mancha, R., Yoder, C. (2015). Cultural antecedents of green behavioral intent: An environmental theory of planned behavior. Journal of Environmental Psychology. Vol: 43, Page: 145-154. Academic Press.
- Yoder, C., Mancha, R., Agrawal, N. (2014). Culture-Related Factors Affect Sunk Cost Bias. Behavioral Development Bulletin. Vol: 19, Issue: 4, Page: 105-118. American Psychological Association.
- Yoder, C., Mancha, R., Smith, P. (2014). Differences in Belief-Consistent and Belief-Inconsistent Learning in Traditional College Students. Behavioral Development Bulletin. Vol: 19, Issue: 4, Page: 119-127. American Psychological Association.
- Mancha, R., Yoder, C. (2014). Factors Critical to Successful Undergraduate Research. Council on Undergraduate Research Quarterly. Vol: 34, Issue: 4, Page: 38-45.
- Mancha, R., Leung, M.T., Clark, J., Sun, M. (2014). Finite Mixture Partial Least Squares for Segmentation and Behavioral Characterization of Auction Bidders. Decision Support Systems. Vol: 57, Page: 200-211.
- Hallam, C., Wurth, B., Mancha, R. (2014). University-Industry Technology Transfer: a Systems Approach with Policy Implications. International Journal of Technology Transfer and Commercialisation. Vol: 13, Issue: 1-2, Page: 57-79. Inderscience Publishers.
- Mancha, R., Yoder, C., Clark, J. (2013). Dynamics of Affect and Cognition in Simulated Agents: Bridging the Gap between Experimental and Simulation Research. International Journal of Agent Technologies and Systems. Vol: 5, Issue: 2, Page: 79-96. I G I Global.
- Ko, M., Mancha, R., Beebe, N., Yoon, H. (2012). Customers' Personality, Their Perceptions, and Green Concern on Internet Banking Use. Journal of Information Technology Management. Vol: 23, Issue: 4, Page: 21-32. Maximilian Press.
- Mancha, R., Hallam, C., Dietrich, G. (2009). Self-Efficacy in Software Developers: A Framework for the Study of the Dynamics of Human Cognitive Empowerment. International Journal of Information Technologies and Systems Approach. Vol: 2, Issue: 2.
- Leung, M., Chen, A., Mancha, R. (2009). Trading Decision of Financial-Engineered Derivatives: A Novel Ensemble of Neural Networks Using Information Content. Journal of Intelligent Systems in Accounting, Finance, and Management. Vol: 4, Issue: 16.
- Reina, M., Mancha, R., Gonzalez-Coloma, A., Beilen, M., Rodriguez, M., Martinez-Diaz, R. (2007). Diterpenoid Alkaloids from Delphinium gracile DC. Natural Product Research. Vol: 21, Issue: 12, Page: 1048-1055.
- Leung, M., Mancha, R. (2006). Evaluation of Financial Time Series Forecasts and Performance of Artificial Neural Network Models. FSR Forum. Vol: 9, Page: 7-11.
Cases and Teaching Notes
- Ellis, J.S., Mancha, R. (2018). SunnyBee: The Entrepreneurial Decision. Issue: BAB#402. Babson College.
Book Chapters
- Mancha, R., Leung, M.T. (2015). Methods for Customer Analytics of Heterogeneous E-Commerce Populations: Contemporary Perspectives in Data Mining. Vol: 2, Page: 55-78. Information Age Publishing Inc..
- Mancha, R., Leung, M.T., Clark, J. (2012). Agency: An Historical Evaluation and Interdisciplinary Framework: Handbook on Psychology of Decision-Making: New Research. Page: 275-284. Nova Science Publishers.
- Mancha, R., Leung, M. (2009). Structural Equation Modeling: Encyclopedia of Research Design. Sage.
Conference Proceedings
- Mancha, R., Shankaranarayanan, G. (2017). Educating an Innovative Workforce for the Digital Economy: Proceedings of the 23rd Americas Conference on Information Systems. Association of Information Systems. link
- Mancha, R., Muniz, K., Yoder, C. (2014). Studying Executives’ Green Behaviors: An Environmental Theory of Planned Behavior: 20th Americas Conference on Information Systems (AMCIS 2014): Smart Sustainability: The Information Systems Opportunity. Association for Information Systems.
- Mancha, R. (2009). Commitment Cost and Product Valuation in Online Auctions: An Experimental Research: 15th Americas Conference on Information Systems. San Francisco, California, August 6-9, 2009..
- Dorantes, C., Mancha, R., Clark, J. (2009). Impact of Social Ties and Culture in the Performance and Innovativeness of Software Firms: 15th Americas Conference on Information Systems. San Francisco, California, August 6-9, 2009.
- Jones, K., Mancha, R. (2009). IT In the Classroom: Researching the Outcomes of Classroom Response Systems: 15th Americas Conference on Information Systems. San Francisco, California, August 6-9, 2009.
- Mancha, R., Dietrich, G. (2007). Development of a Framework for Analyzing Individual and Environmental Factors Preceding Attitude toward Information Security: 13th Americas Conference on Information Systems. Keystone, Colorado, August 9-12.
Other
- Mancha, R. (2018). Digital Innovation: Agile, Open, and Responsible (Original title: Innovación Digital: Ágil, Abierta y Responsable): El Economista (Spain). El Economista. link
- Mancha, R., Leung, M. (2014). What Brings Customers Back to an Online Auction? The Effect of Uncertainty, Bids, and Enjoyment: 20th Americas Conference on Information Systems (AMCIS 2014): Smart Sustainability: The Information Systems Opportunity. Association for Information Systems.