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Abdul Ali

Associate Professor

Academic Division: Marketing
781-239-5584

Bio

Dr. Abdul Ali’s research, teaching, and consulting focus on entrepreneurial marketing, new product management, marketing analytics, marketing strategy and marketing high-tech products. His work has appeared in Management Science, Journal of Product Innovation Management, Managerial and Decision Economics, Journal of Business Research, and Marketing Letters. He and his two co-authors published a book entitled, A Casebook for Business Statistics: Laboratories for Decision Making published by John Wiley & Sons. He also co-authored a chapter each on Entrepreneurial Marketing in two books edited by William Bygrave and Andrew Zacharakis. Dr. Ali is a member of the U.S. Global Entrepreneurship Monitor (GEM) team since 2008 and has also written chapters on Innovation and Entrepreneurship in the United States GEM Executive Reports. He has also been a member of Research and Innovation Advisory Committee (RIAC) of GEM Global, Global Research Symposium on Marketing and Entrepreneurship (GRSME) Advisory Board, and AMA Entrepreneurial Marketing Special Interest Group. Dr. Ali is currently a member of editorial review board of Journal of Product Innovation Management (JPIM) and Journal of Marketing Education (JME). He was an Area Editor of Marketing and Entrepreneurship for the Journal of Asia Business Studies from Fall, 2006 to Spring 2014. Dr. Ali has taught in many executive education programs involving executives, business person, and academicians from Bulgaria, Ecuador, Finland, Hong Kong, India, Japan, Korea, Malaysia, Norway, Poland, Switzerland, Thailand, U.K., and the US. He also taught at the University of Maryland, College Park and Syracuse University. Dr. Ali served as Chair of the Marketing Division for six years (2000-2006) at Babson College. Earlier, he has worked at Ciba-Geigy, Ltd. (in India, and currently known as Novartis Co.). Dr. Ali obtained an engineering degree from the Indian Institute of Technology, Kharagpur, a MBA degree from the Indian Institute of Management, Ahmedabad, and a Ph.D. from Purdue University.

Academic Degrees

  • Ph D, Krannert Graduate School of Management, Purdue University
  • MBA, Indian Institute of Management
  • BS, Indian Institute of Technology

Academic Interests

High Technology Marketing; New Product Development; New Product Evaluation; Market Analysis; Competitive Strategy; Marketing Research

Courses

Degree Courses 2015-2016
  • MKT 7506: MARKETING ANALYTICS
  • EPS 3580: MKTG FOR ENTREPRENEURS

Publications

Journal Articles

  • Kelley, D.J., Ali, A., Zahra, S. (2013). Where Do Breakthroughs Come From? Characteristics of High-Potential Inventions. Journal of Product Innovation Management, 30(6), 1212-1226. link
  • Onyemah, V.I., Pesquera, M.R., Ali, A. (2013). What Entrepreneurs Get Wrong. Harvard Business Review, 91(5), 74-79. link
  • Ali, A. (2009). A Marketing Model using Enhancement Variables. Journal of Case Studies in Business, Industry, and Government Statistics, 3(1)

Cases and Teaching Notes

  • Ali, A. (2011). Kindle's Fire is Catching Fire.
  • Ali, A. (2009). Eu Yan Sang International.
  • Ali, A. (2009). Sony Daily Edition: The e-book Reader.
  • Ali, A. (2008). T-Mobile's G1 Phone.
  • Ali, A. (2005). Will Samsung Hit the Sweet Spot of LCD TVs?.
  • Ali, A., Kopp, R.J. (2004). Apple Computer Rocks: The Launch of iTunes Music Store.
  • Ali, A. (2004). BlackBerry 7100t.
  • Ali, A.Jets.Com.

Reports

  • Kelley, D., Brush, C.S., Greene, P.G., Herrington, M., Ali, A., Kew, P. (2015). Special Report: Women's Entrepreneurship, the Global Entrepreneurship Monitor. Babson College link
  • Brush, C., Kelley, D.J., Ali, A., Corbett, A.C., Daniels, C., Kim, P.H., Majbouri, M., Lyons, T., Rogoff, E. (2015). Women Entrepreneurs. Babson College link
  • Kelley, D.J., Ali, A., Brush, C.S., Corbett, A.C., Daniels, C., Kim, P.H., Lyons, T.S., Majbouri, M., Rogoff, E.G. (2015). Global Entrepreneurship Monitor: 2014 United States Report
  • Kelley, D.J., Ali, A., Brush, C.S., Corbett, A.C., Daniels, C., Kim, P.H., Lyons, T.S., Majbouri, M., Rogoff, E.G. (2015). Global Entrepreneurship Monitor: 2014 United States Report
  • Ali, A., Espinosa, J.A., Hart, M., Kelley, D.J., Levie, J. (2015). Leveraging Entrepreneurial Ambition and Innovation: A Global Perspective on Entrepreneurship, Competitiveness, and Development. World Economic Forum link
  • Kelley, D.J., Ali, A., Brush, C.S., Corbett, A.C., Lyons, T., Majbouri, M., Rogoff, E.G. (2014). Global Entrepreneurship Monitor 2013 United States Report. Babson College link
  • Kelley, D.J., Ali, A., Brush, C.S., Corbett, A.C., Majbouri, M., Rogoff, E.G. (2013). Global Entrepreneurship Monitor (GEM) 2012 United States Report. Babson College link
  • Ali, A. (2012). Executive Report on National Entrepreneurial Assessment for the USA
  • Kelley, D.J., Ali, A., Rogoff, E.J., Brush, C.S., Corbett, A.C., Majbouri, M., hechevarria, D. (2012). Global Entrepreneurship Monitor 2011 United States Report. Babson College

Others

  • Ali, A. (2013). Apple: The Launch of iTunes Radio
  • Ali, A., Onyemah, V.I., Pesquera, M. (2012). Entrepreneurs' Biggest Sales Mistakes
  • Ali, A. (2011). Executive Report on National Entrepreneurial Assessment
  • Ali, A. (2010). Executive Report on National Entrepreneurial Assessment
  • Ali, A. (2009). Executive Report on National Entrepreneurial Assessment

Presentations

  • Profiles of Entrepreneurship and Competitiveness
    Ali, A., Hart, M., Kelley, D., Levie, J. Profiles of Entrepreneurship and Competitiveness 2015 Academy of Innovation and Entrepreneurship (AIE) Conference, Toronto, Canada (2015)
  • Different Strokes for Different Folks: How Entrepreneurship is Expressed Differently Around the World
    Ali, A., Hart, M., Kelley, D., Levie, J. Different Strokes for Different Folks: How Entrepreneurship is Expressed Differently Around the World 2015 International Council of Small Business (ICSB) Conference, Dubai, UAE (2015)
  • Growth Intentions as a Function of Personal Resources and Opportunity Perceptions
    Kelley, D., Ali, A., Chaewon, L. Growth Intentions as a Function of Personal Resources and Opportunity Perceptions 2014 International Council of Small Business (ICSB) Conference, Dublin, Ireland (2014)
  • North American Entrepreneurial Activity
    Ali, A. North American Entrepreneurial Activity GEM 2014 Annual Meeting, Santiago, Chile (2014)
  • Global Entrepreneurship Monitor (GEM): Research Findings
    Ali, A. Global Entrepreneurship Monitor (GEM): Research Findings GEM North America Conference, Toronto, ON (2013)
  • Global Entrepreneurship Monitor (GEM): Research Findings and Policy Implications
    Ali, A. Global Entrepreneurship Monitor (GEM): Research Findings and Policy Implications 5th Annual George Washington University (GW) Global Entrepreneurship Research and Policy Conference, Washington, DC (2013)
  • Growth Ambitions as a Function of Entrepreneurial Perceptions and Motivation
    Ali, A., Kelley, D. Growth Ambitions as a Function of Entrepreneurial Perceptions and Motivation 2013 Research Conference on Entrepreneurship and Economic Development, Barcelona (2013)
  • Selling to First Customers: Customer Acquisition Strategies for Start-Ups
    Onyemah, V., Pesquera, M., Ali, A. Selling to First Customers: Customer Acquisition Strategies for Start-Ups Conference on Customer Strategy for Sustainable Growth, Fontainebleau, France (2012)
  • Selling to First Customers: Customer Acquisition Strategies for Start-Ups
    Ali, A. Selling to First Customers: Customer Acquisition Strategies for Start-Ups Thought Leadership on the Sales Profession, Cambridge, MA (2012)
  • Selling to First Customers: Customer Acquisition Strategies for Start-Ups
    Onyemah, V., Pesquera, M., Ali, A. Selling to First Customers: Customer Acquisition Strategies for Start-Ups Thought Leadership on the Sales Profession, Boston, MA (2012)
  • Competence Ambidexterity and New Product Performance for Small Firms
    Ali, A. Competence Ambidexterity and New Product Performance for Small Firms ICSB World Conference , Stockholm Sweden (2011)
  • Implications of the Global Entrepreneurship Monitor Research
    Ali, A. Implications of the Global Entrepreneurship Monitor Research ICSB World Conference , Seoul, South Korea (2009)