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Course Catalog

The Course Catalog includes course descriptions of all courses offered by the Undergraduate School at Babson College. For descriptions of the courses offered in the current or upcoming semesters, please see the Course Listing.

Undergraduate Course Catalog

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Entrepreneurship

EPS AND NEW VENTURES IN CHINA

BRC3501 Entrepreneurship and New Ventures in China 4-cr General Credit (Note: This course is equivalent to EPS3501, EPS3502, EPS3503 and EPS3530. Students can take only one of these courses. BRC3501 satisfies the pre-requisite for EPS350x and in meeting the Entrepreneurship concentration requirement of EPS350x.) This four-credit entrepreneurship elective is part of the 16-credit Russia-China program. The course will introduce students to the nature and process of assessing and shaping entrepreneurial opportunities in China. It will build on the Liberal Arts China elective, enabling students to apply their understanding about China's cultural, political, social and economic environment to understand drivers of entrepreneurship and to identify and assess entrepreneurial opportunities. Near the end of the 1970s, entrepreneurship was introduced as a supplement to China's socialist economy, and the government has increasingly acknowledged the key economic role played by the private sector. This provides a relevant and unique context through which to study entrepreneurial activity. We will examine the distinct qualities of entrepreneurship, and the factors that influence new venture creation in this diverse and rapidly changing economy. We will accomplish this, not just through discussions, readings and cases, but also through immersion in the culture and direct contact with Chinese entrepreneurs. We will visit entrepreneurial firms and to other entities involved with entrepreneurship, such as investors and government officials. Students will maintain a journal reflecting on their visits and experiences from an entrepreneurship perspective. They will write a paper analyzing an entrepreneur and their own entrepreneurial capacity. They will work in teams to conduct a qualitative assessment of customers and write a feasibility plan for a entrepreneurial opportunity in China. Prerequisites: SME Co-requisites: BRC3502, BRC3601 and BRC3602 Concentration mandatory course for Entrepreneurship, equivalent to EPS 3501

BABSON EPS DEVELOPMENT EXPERIENCE

BABSON EPS DEVELOPMENT EXPERIENCE

CXD1201 BABSON ENTREPRENEUR DEVELOPMENT EXPERIENCE 4 credits - general credit Develop your skills as a passionate, self-motivated entrepreneur within a close-knit driven community. If you already have an idea that you want to grow, this is the program to help make that happen. Don't have an idea? You'll learn to identify opportunities and act on them. In the classroom, you will learn how to grow your commercial or social venture and develop tools and resources for your business. Most significantly, through lessons of corporate citizenship, you will discover how your business ideas fit into the greater world picture. Attend engaging classroom discussions, collaborate across businesses and meet with business leaders and Babson undergraduate and graduate student mentors. PROGRAM OBJECTIVES: Discovering how to position your business idea into the greater world picture through corporate citizenship and business development is the primary objective of EPS1501. The feasibility of the right business idea and learning to identify opportunities and the methodology to successfully act on them. Classroom activities and discussion will focus on learning how to grow your commercial or social venture, and to develop tools and resources for a business. Each student will acquire a unique understanding of the entrepreneurial process - a process of opportunity recognition, resource marshalling, and team building driven by business methodologies in idea generation, feasibility analysis and business plan communications.

CULT, SOC, EPS

THE ULTIMATE ENTREPRENEURIAL CHALLENGE

EPS1210 The Ultimate Entrepreneurial Challenge (Free Elective) Formerly EPS3510 and EPS3579 This highly competitive course, patterned after the Donald Trump TV show, "The Apprentice," involves intense TEAM competition and problem solving. Students will elect CEO's, negotiate to acquire team members and compete for ten weeks to determine the ultimate winner. We will test your skills in strategy, marketing, negotiation, management, finance and the actual utilization of "out of the box thinking." The assignments will be based on actual business and case studies. In many cases, the entrepreneurs, or their representatives who are involved in that particular case, will come to class to judge the students on their presentation of solutions. Answers to solutions will be discussed in class. Details The class will be open to both graduate and undergraduate students who possess "out of the box thinking" abilities and are creative and want to be successful entrepreneurs. The students are treated as customers and their input will be solicited as to subjects covered. Last year, these subjects were selected. Understanding what it really takes to be a successful entrepreneur Starting and growing a business Creating an entrepreneurial team Obtaining capital Negotiations Ethics Eureka Ranch creativity Financial analysis and tax planning Guerrilla marketing Succession Harvesting Social entrepreneurship Selecting the right management style for yourself Methods to develop inspiration and the tools to achieve success and confidence How to take calculated risks Other timely subjects What You Will NOT Do Have the Professor lecture to you for long periods of time. Have chapters to read and then go over the chapters in class. Have students hog air time. Learn formulas that you have to memorize. Have boring classes. I believe in business, as in life, nothing is ever handed to you. So, in this class, you will work harder than you have before. But, if you believe you have the passion to learn to be a successful entrepreneur, this is the class for you. Final Note This class will come as close as you can get while in college to be challenged to come up with the most successful solutions to the real problems you will encounter in the real world. The Professor will share the knowledge he has obtained in over 30 years of business expertise to assist you in learning the essentials you will need to be successful. Students will also have one-on-one time with the Professor. Prerequisites: FME1001 or MOB1000 This course is typically offered in the fall.

ENTREPRENEURSHIP AND OPPORTUNITY

EPS3501 Entrepreneurship and Opportunity (General Credit) EPS3501, EPS3502, EPS3503, EPS3530 and BRC3501 are equivalent courses. Students can take only ONE of these courses. This course concentrates on identifying and evaluating opportunities for new business. The primary purpose is to investigate concepts tools and practices associated with identifying or creating new venture opportunities. Students will explore ways to shape and evaluate the viability of these opportunities by understanding key industry factors, market and competitive factors and customer needs. Students will gain a better understanding of personal entrepreneurial capacity, team building and management, and are augmented with readings, guest speakers, videos, and software simulations. Student teams will do at least two opportunity feasibility assessments. Prerequisites: SME2021 and SME2011 and SME2031

NEW TECHNOLOGY VENTURES

EPS3503 New Technology Ventures (General Credit) EPS3501, EPS3502, EPS3503 and BRC3501 are equivalent courses. Students can take only ONE of these courses. Creating a new venture that has technology as a basis for its products or services presents special challenges. On one hand is the "push" of new technology, as evidenced by the plethora of scientific invention and technological innovation. On the other hand is the "pull" of the market as it presents new entrepreneurial opportunities. Other key challenges present themselves in areas of intellectual property protection, team building and funding opportunities. In this course we will explore entrepreneurship in technology industries in depth with the hope of penetrating the popular veneer, and uncovering the guts of starting a growing new technology ventures. Of course, there is a lot about new technology venturing that is common to all new venture creation, and also the qualities entrepreneurs demonstrate are valuable in a wide spectrum of life's activities. A unique aspect of this course is its desire to include students from both Babson as well as the F.W. Olin College of Engineering. Particular value from this intermingling will be evidenced in the true interdisciplinary nature of the course field project teams that are formed, and the ability for students to begin to develop networks of relationships outside their individual domains of business or engineering. Primary Course Objectives: 1. To investigate the components, tools, and practices of technology entrepreneurship: identifying new venture opportunities, evaluating the viability of a new business concept, calibrating risk of successful technology development, protecting intellectual property, building a team that possesses the attributes necessary for success, obtaining appropriate financing, writing a business plan, and developing an investor presentation, creating an entrepreneurial culture that increases the odds of success, and creating liquidity for shareholders. 2. To identify and exercise entrepreneurial skills through classrooms debate and assignments. 3. To introduce students to a variety of technology entrepreneurs. Case studies are used as tools for discussion, and are augmented with readings and guest speakers. The core project for this course will be the development of a technology based business plan. Students will form teams to explore a business opportunity, and develop a business plan and investor presentation. Prerequisites: SME

FUTURE TRENDS AND EPS VENTURES

EPS3504 Future Trends and Entrepreneurial Ventures 5 credits - general credit This course is designed to provide a strategic decision-making, future-oriented perspective in Entrepreneurship for undergraduate students interested in Entrepreneurial Thought & Action methods used by start-up, early stage ventures, and corporations that practice innovation. We explore Entrepreneurial Thought & Action techniques for looking at the future including scenario planning, key-trend impact analysis, systems thinking, and experiencing the gestalt of the future. Students will develop an understanding of the future that applies to her/his own entrepreneurial leadership vision, identify Key Future Factors (KFF) that allow entrepreneurial leaders to address customer needs currently unmet, identify trends and systems key to developing opportunities scalable into large markets, and develop an action approach to scale an opportunity with an assessment of future trends and markets. Prerequisites: None

GREAT EPS WEALTH:CREATION,PRSV,DEST

EPS3505 Great Entrepreneurial Wealth: Creation, Preservation and Destruction General Credit This course will explore the stages of great entrepreneurial wealth creation, preservation and destruction. Topics will cover geographical and sector concentrations of great wealth formation, along with socio and economic conditions prevailing at the time of generation. Particular emphasis will cover the detailed paths of notable entrepreneurs from the past century, along with the ethical dilemma and social contributions attributed to each of them. The course also discusses the rise and fall of great family dynasties in the section of wealth destruction. Current practice of wealth generation, preservation and destruction methodologies will be reviewed, covering hedge funds, family offices and entrepreneur impropriety. Participants of this course will be expected to enhance skills in identifying market opportunity and wealth generation techniques as well as gain greater insight on interpersonal and market forces that contribute to wealth evaporation. Ethical dilemma, including a thorough discussion of high profile industry scandals, will be explored along with factors contributing to fraud and investor impropriety Prerequisites: none

STRTNG AND RUNNING A DIGITAL MEDIA BUSIN

EPS3507 Starting and Running a Digital Media Business 4 credit - general credit This course will be an immersion class that focuses on every aspect of planning, pre and post-production, publishing and promoting of a podcast focused on global entrepreneurship. The objective of this course is to put the students in charge of operating a real business in which they get to rotate through a variety of roles and experience first hand what it takes to plan, produce, deliver and market a product in the digital media market. The course will reinforce a multitude of learning goals including rhetoric, quantitative analysis, ET&A, global and multicultural perspectives, ethics and social responsibility, leadership and teamwork and critical thinking. Students are encouraged to work with the means at hand to plan and launch a high quality, successful podcast production with supporting elements. The students will be responsible for learning about the various aspects and responsibilities of launching and managing a digital program that would be global in nature and address topical aspects of entrepreneurship Prerequisites: None

EPS AND NEW VENTURES IN CHINA

EPS3508 Entrepreneurship and New Ventures in China 4 credit general credit Offered to students in the BRIC Program.

LIVING THE ETA LIFE IN SILICON VALLEY

Living the “ETA” Life in Silicon Valley (SV) 4 Credit – General Credit This course will focus on selecting a Silicon Valley (SV) enterprise which having been successful in the last decade, now seems to have lost its way and coming up with a creative solution to set it back to its glory. You and your team will analyze this company and see whether you can apply ETA to bring it back to its early glory. You will do this while living in the "magical" SV for 3 weeks. Emphasis should be given to using "CREACTION" in coming up with your solution. The team will work as the top management team of the company with a CEO and the necessary support functional heads. Preliminary research and analysis will be done prior to arriving in SV. In SV, the team will work with the faculty member who will act as the Chairman of the Board of this company. During the first four days of the last week, the teams will present their solutions to some select VCs and CEOs and fine tune the solutions. On the last day, the final solution will be presented and the final grades will be given.

BE THE CHANGE:EVALUATING SOCIAL IMPACT

EPS3514 Be the Change: Evaluating Social Impact 2 credit - general credit This is a required course for Ted Grossman and Natalie Taylor Scholars. The course is designed to help students frame and evaluate a number of questions and topics within the realm of social change. In doing so, we will explore the methods of making change and those players that make it happen. We will identify tools to use in evaluating the potential, progress and impact of nonprofits and change by studying specific organizations and change makers throughout history. We will discuss moral and ethical questions that face non-profits, social enterprises and social entrepreneurs and explore motivation, approach and best practices as it applies to social change makers. These discussions will mold our evaluation and exploration of the skill set necessary to implement one's passion for social change into one's future. Students who are not Grossman/Taylor Scholars should contact the course instructor before registering. Prerequisite: RHT and SME

THE PRINCIPLE OF OBJECTIVITY

EPS3516 The Principle of Objectivity 2 credit elective Entrepreneurship is defined as a mindset; a way of thinking and acting. Central to this mindset is the principle of objectivity. Objectivity about oneself and the current situation empowers a leader to see clearly, make sound judgments, lead others and execute effectively. The challenge is that most of us cannot be objective about how we related to ourselves, situations or the other people in our lives. It is simply the nature of the mind! This is what we tend to do: We experience through our senses a fact whether it is an object, a person, an action, or a situation. In an instant, we project our own fears, mental models and background onto that fact. The result: We see something other than what it is, a misperception or; one object or situation is mistaken for another or the value of an object or circumstance is exaggerated; seen for more than it is. With all that going on, how can we see things clearly, make sound judgments and be effective leaders? The goal of this course is to help you to develop your mind-set and mental focus to engage the people, business challenges and performance expectations with the clarity of mind to maximize your overall effectiveness. In out discussions we will talk about objectivity, a mindset that will help you react appropriately to changing dynamics, make sound decisions and improve your relationships with your colleagues. We will apply this framework to the entrepreneurial process and the corporate environment. You will work together to craft a customized personal framework from which to build a successful career.

21ST CENTURY ENTREPRENEURSHIP

Meeting Dates: This class will meet on the following dates from 8:30 AM – 5:00 PM • Thursday, June 13 • Sunday, June 16 • Friday, June 28 ESP3517 21ST Century Entrepreneurship 2 credit – general credit Business has tremendous societal ramifications. Inventions and industries from the automobile to the internet impact everything from air quality to economic and political freedom. Entrepreneurs, who are often at the forefront of business and thus societal innovation, are changing the way business is conducted by creating businesses that are beneficial to the bottom line, society and the environment. Through cases, projects and present day examples, the course will challenge students to understand the impact of business on society and the challenges and pitfalls of creating a sustainable venture. In addition, it will offer new frameworks for creating entrepreneurial ventures, which capitalize on social responsibility to gain competitive advantage, and increase valuation while benefiting society and the environment. The final deliverable for the course is an in-class presentation in which student teams will either: (1) present an outline business plan for a sustainable business opportunity; (2) recommend ways to improve the social and environmental impacts of a company, while increasing its competitive advantage and its bottom line; (3) benchmark two industry competitors, a sustainably oriented company versus a traditional company.

CROWDFUNDING

EPS3518 Crowdfunding 4 credit general credit This hands-on workshop gives students the opportunity to plan a crowdfunding campaign for a creative project or entrepreneurial venture. Online crowdfunding builds community around innovative projects by organizing stakeholders and leveraging in-person and online social networks. Goals of crowdfunding include stakeholder alignment, concept testing, product pre-selling and venture de-risking. Students work individually or as part of a team to design a crowdfunding campaign which at students’ discretion may be executed following the workshop. Students are expected to meet high standards and the focal point of the course is the production and refinement of a pitch video developed based on stakeholder engagement and opportunity shaping. The course integrates emerging research on crowdfunding and ongoing developments in the industry. Prerequisites: Students must be at least second semester sophomores.

BIOMIMICRY AS NATURES ENTRERPENEURSHIP

EPS3519 Biomimicry as Nature's Entrepreneurship 4 credit Biomimicry is the practice of systematically looking to nature for inspiration in solving our sustainability challenges. In this course we will start by exploring biomimicry as a design process, but we will go beyond this by implementing an ecological lens to derive a framework to address challenges and opportunities in business. In addition to biomimicry, the sustainability topics we will discuss include corporate sustainability, sustainable entrepreneurship, cradle-to-cradle production, enterprise carbon management, and industrial ecology

MANAGING A GROWING BUSINESS

EPS3520 Managing Growing Businesses (General Credit) This course covers the growth phase of an entrepreneurial business, focusing on the nature and challenges of entrepreneurial businesses as they move beyond startup. The primary task for entrepreneurial firms in their growth phase is to build an organization capable of managing this growth, and then ensure the organization can sustain growth as the market and competitive environment changes. The entrepreneur needs to create a professional organization both responsive to external change and entrepreneurial enough to continually create new businesses through innovative thinking. Issues of particular importance to rapidly growing companies include: getting the right people and systems in place, managing with limited resources, cash flow planning, leadership and delegation, professional zing the business, turning around a troubled business, establishing and communicating culture, and creating a vision to drive the organization toward the future. Prerequisites: SME and EPS350%

MADE IN JAPAN:CULTURE&ENTREPRENEURSHIP

INTERNATIONAL ENTREPRENEURSHIP

EPS3532 INTERNATIONAL ENTREPRENEURSHIP 4 credit general credit This International Entrepreneurship course will explore the many dimensions and challenges of global venture creation and growth. The course offers a framework for understanding the entrepreneurial process in global contexts and exposes students to key issues and problems specific to international ventures. As the world becomes increasingly global, this course hopes to (1) encourage students to consider exploring entrepreneurial activities outside the domestic setting, (2) prepare them to see through a different set of lenses in order to better and more accurately identify vast global opportunities, and (3) equip them with various skills to better meet and tackle complex global challenges.
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