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Course Catalog

The Course Catalog includes course descriptions of all courses offered by the Undergraduate School at Babson College. For descriptions of the courses offered in the current or upcoming semesters, please see the Course Listing.

 Undergraduate Course Catalog




This is the required advanced management course that builds on the required foundation (FME, Business Law, Microeconomics, Financial Accounting, and Probablity, Statistics and Quantitative Methods) and intermediate management courses previously taken (OEM and MCE). The course develops skills in critical and integrative thinking and strategic problem solving. After introducing essential concepts and frameworks in strategy, the course will introduce problem solving techniques. The latter part of the course provides occasion for practicing these skills. A project is an important part of the course to further apply and demonstrate these skills. ASM3300 is a new pre-requisite for all strategy electives as IME is phased out. Students concentrating in strategy are urged to take this course in the fall of their junior year. Students who have completed IME3 are ineligible to register for this course. Prerequisites: SME


FME1000 Foundation of Management & Entrepreneurship, Revised (2 semesters) (Foundation Mgmt) This full-year, introductory course exposes students to key entrepreneurship, marketing, business management and organizational behavior concepts. Central to the course is a "learn by doing” approach in which students teams develop and implement an actual business that the College funds. Profits generated by the business activity are used to support a charitable project that the students also coordinate. Through these activities students will have a personal opportunity to explore the challenges and complexities of creating social as well as economic value. In the organizational behavior stream of this section of FME, students will explore their personal entrepreneurial leadership capabilities and how to work with and through others and effectively participate in their business organizations. This section of FME will meet Babson’s undergraduate requirements for a semester long course in organizational behavior. Prerequisites: NONE This course is typically offered in the following semesters: Fall


FME1001 Foundation Management & Entrepreneurship (2 semesters) This full-year, introductory course exposes students to key management and information systems principles, vocabulary, and techniques. Central to the course is a "learn by doing" approach and sensitivity toward social responsibility and ethical behavior. Students organize into groups of 30 and are responsible for developing and implementing an actual business that the College funds. Profits generated by the business activity are used to support a charitable project that the students must coordinate as well. Students are introduced to the central concepts of finance, accounting, management, operations, and human resource management. In addition, they learn how information systems are used to manage and control business organizations and how to use productivity tools such as spreadsheet and database programs to manage business organizations more effectively. Prerequisite: FME1000 and ACC1000 (may be taken concurrently) This course is typically offered in the following semester: Spring **This course is open to Babson students only.


The sophomore management experience MAC and TOM module (SME) integrates two subject streams: Technology and Operations Management (3 credits) and Managerial Accounting (3 credits). This module focuses on the internal organization and processes required for entrepreneurial leaders and managers to successfully test and execute business strategies. To be effective, entrepreneurs and managers must design operations, model the expected performance of operational designs, make decisions that strategically manage costs, and take actions that achieve desired results in an ethical manner. The two streams in this module will help build the skills you need to become ethical entrepreneurial leaders and managers. You will experience how the design of operations impacts measured performance, and how modeling expected results before action is taken leads to improved operational decisions. SME will also provide learning experiences that demonstrate the interconnections between the streams. SME2001 Managerial Accounting 3 credit intermediate management The Managerial Accounting stream in SME builds on knowledge acquired in Financial Accounting but shifts the focus to providing entrepreneurs and managers with relevant information that supports decision making and performance measurement. The stream introduces the language of managerial accounting and teaches students to perform basic management accounting analyses (e.g., costing of cost objects, cost behavior, differential analysis, and performance measurement). The stream requires students to use the results of their analysis to evaluate the design of operations, to make strategic decisions, and to propose action. Issues covered include selecting a profitable mix of products and services, analyzing profits and costs during product development, budgeting for operations, analyzing whether to outsource or insource activities, and managing performance through measurement systems. Throughout the semester we will explore interconnections between management accounting analyses and operational actions. SME2002 Managing Operations 3 credit intermediate management Managing operations is vital to every type of organization, for it is only through effective and efficient utilization of resources that an organization can be successful in the long run. This is especially true today, when we see that significant competitive advantages accrue to those firms that manage their operations effectively. We define operations in the broadest sense, not confining the focus within a set of walls but defining the scope to the thoughts and activities necessary to supply goods and services from their conception to their consumption. This course introduces you to the operational challenges that entrepreneurs and managers face and provides a set of tools to aid you in designing, evaluating and managing business processes to meet your organization’s objectives. Throughout the semester we will explore interconnections between operational actions and management accounting analyses. PREREQUISITES: ACC2000 and FME2001


Marketing is involved with the task of ethically marketing products and services in a global environment. In order to survive in the contemporary business world, organizations have to continually bring new ideas and products/services to the market – think creatively, act entrepreneurially and utilize analytical rigor. The Marketing stream of SME will examine how marketers can recognize and utilize changes in the political, economic, social, and technological environments to identify and target opportunities; how to develop and communicate value propositions; and how to develop successful marketing strategies. These strategies will emphasize market analysis and the Four Ps (product, pricing, place, and promotion). Students will also be introduced to the analytical tools and methods crucial to understanding the role of these variables in achieving marketing goals and reaching performance metrics. This stream will also explore issues associated with: social media, marketing research and marketing analytics, buying behavior, market segmentation, branding, retailing, value-based pricing, advertising, sales, and other marketing topics as they are applied to the management of marketing goods and services. Methods of instruction will include lecture, discussion, experiential (involvement) learning, integrative teaching, simulations, and case analysis. Methods of assessment will include: quizzes, presentations, exams and participation. The material and the various methods of instructions are guided by Babson’s learning goals. The marketing stream of SME will primarily integrate with Managing Technology and Information Systems. There will be a joint social media related project and presentation MKT2011 Marketing 3 credit intermediate management The sophomore management experience MKT and IT module (SME) integrates two subject streams: Marketing (3 credits) and Managing Technology and Information Systems (3 credits). This module focuses on helping students develop an understanding of the marketplace and the role of informational data bases, marketing research and marketing analytics in adding this understanding. The two streams highlight the role of marketing and information technology interface in a variety of contexts to enhance the effectiveness of business strategies. Businesses are actively using social media, mobile and online to market their products and services. The two streams will jointly highlight the importance of these information technology advancements in enabling businesses (and marketers) to better serve their customers. SME will also provide learning experiences that demonstrate the interconnections between the streams. SME2012 Managing Information Technology and Systems 3 credit intermediate management Managing Information Technology and Systems (MITS), part of the second year management curriculum, is designed to introduce students to the foundational concepts in Information Technology and Systems (ITS) and their application in managing innovation, ITS infrastructure, and organizational partners (suppliers/customers) in the context of a medium/large business. The course will integrate primarily with Marketing and Operations using common/linked cases and joint exercises. The pre-requisites for the course is FME (Foundation of Management and Entrepreneurship). Prerequisite: FME1001


SME2041 SME Integration The sophomore management experience includes a 1-credit integrated experience designed to bring together some of the concepts you have already been learning and applying in your management classes at Babson.


SUS1201 Introduction to Sustainability 4 credits General Credit **This course is for SOPHOMORES and JUNIORS only*** This is the first course in a three college (Babson/Olin/Wellesley) Sustainability Certificate. This case-based course introduces students to the basic concepts and tools that business, engineering, and the liberal arts (science, social science, and the humanities) bring to a consideration of sustainability. It is team taught by three faculty members, one from each institution, with coursework fully integrated across the three approaches. The course will draw empirical material from, and apply concepts and tools to, a semester long case (such as the sustainability of a city block, the transition to clean energy worldwide, or the life cycle of a common consumer product).