Professor Shankar

Forming and Supporting Future Leaders

Professor Ganesan Shankaranarayanan (Shankar) / Associate Professor of Technology, Operations, and Information Management

Professor Shankar

“I enjoy teaching information technology at Babson because it’s such an important part of business today. Students need to understand technology in order to be effective, whether it’s conducting data analysis for forecasting purposes or planning a database marketing campaign, where companies leverage their data to manage and target their best customers.

“It’s an exciting time to do research in this area, and Babson is a terrific place to teach and learn about it—especially because students don’t just take notes: they get their hands dirty working directly with the technology they’re learning about.

“In addition to IT courses, I ‘teach’ FME. I use the quotes because Babson students are supposed to learn from experience how to run a business, and they can learn as much from their failures as their successes. My role is to advise and support them, and Babson gives us a lot of freedom to help students run their businesses the way they want to.

“This freedom was both challenging and rewarding this year because for the first time, one of the businesses—Stamp Out Suicide—was formed as a nonprofit organization. They were also unique because they staged an event to raise money and build awareness versus selling products. We advised them on how to reach out to businesses for donations. They were so passionate and enthusiastic they found a way to not only achieve their goals but also satisfy the requirements of the course.

“I get energized by supporting students who are learning how to run a business and when what they’re doing is outside my area of expertise. Though I teach a range of subjects from introductory courses in information systems to advanced courses in data management and systems design, the entrepreneurial culture at Babson means that everyone has a part they can play, and I enjoy learning from the students as well as imparting knowledge to them.”

Professor Shankar