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Participation Matters!

Babson Students

It’s no secret that Babson is an elite college with a global reputation for academic and entrepreneurial excellence. Measured by many meaningful metrics, Babson is consistently ranked among the world’s best business schools. That is, every metric except one: alumni giving participation.

The percentage of alumni who give annual gifts—the ‘participation rate’— is a widely used measure of alumni satisfaction with their alma mater, and it is one of many metrics used to determine national rankings. It also can be a factor when applying for financial support from foundations and other funding sources.

The percentage of alumni who make an annual gift to Babson remains much lower than you might expect: 15 percent. Compare this with other schools that are frequently listed beside Babson in other annual rankings—schools with participation rates often exceeding 50, even 60 percent—and the challenge becomes clear.

A Babson degree is a hard-earned badge of distinction, and we think that the Babson participation rate should be a source of pride, as well.

Your participation—with a gift of any size—helps to build a critical mass of support that not only improves Babson’s worldwide rankings and reputation, but also fosters a culture of philanthropy among the members of the Babson community and its global network of alumni.