Table 2
Results: Structural Equation Coefficients
CAUSES
COEF.
TECHNOLOGY
COEF.
OUTCOME
  Controls
Technology Strategy
.37*
Product Design
.42*
Growth
Cost Savings
.06
 
 
 
Customer Attraction
.47*
 
 
 
Competitive Threat
.58*
 
 
 
Financial Resources
.03
 
 
 
  Size
–.06
 
 
 
  Age
–.16*
 
 
 
  Competency
 
 
.14*
 
  Motivation
 
 
.33*
 
Technology Strategy
.21*
Manufacturing
.38*
Growth
Cost Savings
.41*
 
 
 
Customer Attraction
.47*
 
 
 
Competitive Threat
.56*
 
 
 
Financial Resources
.53*
 
 
 
  Size
.42*
 
 
 
  Age
.18*
 
 
 
  Competency
 
 
.16*
 
  Motivation
 
 
.35*
 
Technology Strategy
.34*
Marketing
.19*
Growth
Cost Savings
.02
 
 
 
Customer Attraction
.11
 
 
 
Competitive Threat
.33*
 
 
 
Financial Resources
.07
 
 
 
  Size
.02
 
 
 
  Age
–.13*
 
 
 
  Competency
 
 
.23*
 
  Motivation
 
 
.41*
 
Technology Strategy
.62*
MIS
.16*
Growth
Cost Savings
.17*
 
 
 
Customer Attraction
.10
 
 
 
Competitive Threat
.46*
 
 
 
Financial Resources
.08
 
 
 
  Size
.55*
 
 
 
  Age
.29*
 
 
 
  Competency
 
 
.36*
 
  Motivation
 
 
.43*
  

Notes:* = p <.05