| Table
2 Hierarchical Regression Analysis: Network Effects on Film Performance |
|
|
Base Model |
Network Effects |
|
Gross US Sales (in millions) |
.42** |
.44** |
|
Independent or one of the 7 Major Film Studios |
-.18 |
-.16 |
|
Director’s Experience |
-.19 |
-.24† |
|
Network Constraint |
|
-.72** |
|
Network Density |
|
.52* |
|
R2 |
.38 |
.55 |
|
Adj R2 |
.15 |
.30 |
|
DELTA R2 |
.15† |
.15* |
Note: Standardized regression coefficients are displayed in the table. †=p<0.10; *=p<0.05; **p<0.01; ***p<0.001. n=50.