Table 2

Table 2 Comparison of Actual Decision Policy with Stated Decision Policy
Cognitive Cues (Treatment 1)
			Actual Decision Policy									Stated Decision Policy
Cues			Mean			Std. Dev			Rank			Mean			Std. Dev			Rank
Entr/Team
Mkt. Familiar			.3562			.1361			1			22.80			6.420			1
Leadership			.2954			.1314			3			19.50			6.917			3<
Product
Proprietary			.3488			.1460			2			18.95			6.395			4
Market
Size			.1556			.1277			5			17.90			6.711			5
Growth			.2875			.1853			4			20.85			7.150			2
Additional Cognitive Cues (Treatment 2)
		Actual Decision Policy									Stated Decision Policy
Cues		Mean			Std. Dev			Rank			Mean			Std. Dev			Rank
Entr/Team
Mkt. Familiar		.2145			.1297			5			14.12			5.988			4
Leadership		.1786			.1557			7			16.71			6.789			1
Start-ups		.0897			.0615			8			8.29			5.181			8
Product
Proprietary		.1989			.1665			6			10.71			5.861			5
Market
Size		.2632			.1504			3			15.29			6.371			3
Growth		.2221			.1467			4			15.53			4.976			2
Competitors		.3133			.0898			1			9.47			3.676			7
Strength		.3037			.1389			2			9.88			4.973			6
Task Cues (Treatment 3)
	Actual Decision Policy									Stated Decision Policy
Cues	Mean			Std. Dev			Rank			Mean			Std. Dev			Rank
Entr/Team
Complete	.2320			.1139			2			19.91			15.667			2
Product
Superior	.8071			.0820			1			46.14			18.949			1
Dev time	.2038			.1413			3			18.86			10.045			3
Market
Concentrat	.1456			.1264			4			15.07			9.385			4