Program Date and Fee:
June 1, 2013
Babson Executive Conference Center
Entrepreneurship 101: $750
Entrepreneurship 101 - Premium: $1,500*
Entrepreneurship 101 is an intensive one-day program that is designed to provide participants with a holistic perspective on the principles of entrepreneurship. The program emphasizes the mindset and self-understanding that is needed in order to undertake entrepreneurial endeavors as well as the process that is involved in order to get started. Unique from many other entrepreneurship programs, Entrepreneurship 101 explores the subject through Babson’s logic of Entrepreneurial Thought & Action®. This logic emphasizes the importance of balancing action and experimentation with planning and analysis—the most effective method for succeeding amidst the uncertain environments that entrepreneurs face in their paths to growth and value creation. In this same context, the program is hands-on and practical in nature and each session includes participant activities and coaching by the faculty.
The goal of Entrepreneurship 101 is for participants to gain a skill set and an approach that can be applied in order to launch new ventures and other entrepreneurial endeavors. Depending on the individual’s background and preparation, participants will focus on developing their own new ideas for potential businesses and creating fast, cheap market tests to qualify opportunities. The program strongly encourages practice over an emphasis on theory.
The program curriculum is designed to take participants through the critical components of the entrepreneurial process.
Program sessions include:
Entrepreneurial Thought & Action—Babson’s Approach to Entrepreneurship
This session includes an overview of Entrepreneurial Thought & Action and key concepts including prediction, creation, and creAction. Participants gain a new mindset, including a broader way to think about entrepreneurship and an effective way to take action on their ideas and opportunities.
Self-Understanding and its Importance for Entrepreneurship
Participants develop a method for screening and developing initial ideas that is connected to what they can achieve and what they personally want to accomplish. An understanding of one’s desire and how to actualize it is fundamental to this process.
Creativity and Ideation
Through this session, participants take away tools and techniques to help them improve and expand their creative potential and develop ideas based upon self-understanding.
Participants learn and practice methods for testing ideas quickly and inexpensively.
With a fundamental understanding of the principles of entrepreneurship, participants are challenged to apply learning and take action. Time is reserved during the program for participants develop their own business ideas or work in teams with other participants towards the creation of opportunities with the potential to grow and generate value.
Entrepreneurship 101 is designed for individuals who are considering or who have an active desire to pursue entrepreneurial endeavors. Most participants will come to the program with at least some prior work experience. The program is appropriate for career changers as well as those who are seeking new approaches in existing organizations. All participants should be willing and ready to take action throughout the program and immediately following it.
The program is led by Professor Andrew Corbett, Associate Professor of Entrepreneurship at Babson College. Professor Corbett’s research examines behavioral aspects of the entrepreneurial process and the role of individuals within strategic renewal and innovations efforts within organizations. Before coming to Babson, he was the MBA Director and Associate Professor at the Lally School of Management & Technology at Rensselaer Polytechnic Institute in Troy, NY. Professor Corbett has also taught at the University of Colorado and Bentley College. He is also currently a General Editor for the Journal of Management Studies. Prior to working in academia he spent over a decade in marketing and strategic management positions within the media and publishing industry. Professor Corbett has been recognized for his excellence in teaching on numerous occasions and has led or been a member of over a dozen committees or tasks forces for the Entrepreneurship Division of the Academy of Management.
Entrepreneurship 101 - Premium
The Premium version of Entrepreneurship 101 features one hour of one-on-one consulting with a faculty member from Babson College’s Entrepreneurship Division, in addition to the face-to-face program. The consulting takes place via web conference within three months after you participate in Entrepreneurship 101. This option is ideal for those participants with immediate plans to launch or grow ventures upon completion of the program and those who would benefit from the strategic advice of a Babson faculty member with deep expertise in consulting to new and growing ventures.