Strategic Planning and Management in Retailing

Program Dates and Fee:

April 26 - May 2, 2014 (The College of William & Mary)
September 13 - 19, 2014 (Babson College)
(Includes accommodations, meals, and program materials)

Apply Now


Program Overview

Being competitive and customer-oriented in today’s rapidly changing retail market means retailers of all types—bricks and clicks—need to create and implement a winning market strategy. You need to plan for tomorrow’s growth while you manage today’s operations.

Strategic Planning and Management in Retailing helps retail businesses develop the effective strategies and dynamic leaders needed to compete and win in the global retail marketplace.

Program Objectives

Strategic Planning and Management in Retailing helps you identify and evaluate your organization’s key success factors to plan more strategically and manage your business more effectively.

In a highly collaborative and interactive setting, alongside peers from across the retail industry and around the world, you will share ideas, explore best practices, and learn to:

  • Plan for strategic growth, including financial modeling and productivity analysis
  • Analyze and interpret consumer, competitive, and market research—and implement changes based on the data
  • Develop and implement enhanced merchandising management and assortment strategies
  • Manage strategic resources efficiently


The program is led by a team from the Mason School of Business at the College of William and Mary, including program director Lawrence Ring, chancellor professor of business and the executive MBA alumni distinguished professor of Executive Education; Ronald Hess, associate professor of marketing and John Strong, CSX professor of finance and economics.

Apply for April Offering

Apply for September Offering


 Download Program Brochure


* indicates required field