Surge and Grow: Strategies and Tactics for a company’s Exponential Growth

Surge and Grow

November 13-16 (These are the in-person dates. See below for online session dates.)

Program Cost:
Until August 21: $8,000
After August 21: $8,500

Company growth can be rewarding for a business owner, but it can also put stress on an already constrained system. In Surge and Grow, a blended learning program, we will help you anticipate and proactively overcome complex and interconnected changes for growth including:

  • Moving from Founder to CEO so you can lead your business, not just keep it running
  • Hiring and retaining talent 
  • Enhancing and scaling your operations
  • Customer acquistion and retention

We know your company's challenges are unique. In this program, we will work with you to develop a solution personalized to your business by evaluating your specific business challenges and your data to develop a plan that you can implement for your business.

Questions?

Email Dayle Lipsky or call 781-239-3915.

What You Will Learn

This intensive blended learning program includes online and in-person sessions across a well-rounded range of topics that address areas specific to the growth of owner-led businesses. 

This program starts with three online sessions. These online sessions are designed to help identify your business challenges, introduce you to the faculty, and provide you with an opportunity to collaborate with your peers.

The in-person portion of the program at the Babson campus will involve group exercises and discussions, peer mentoring and the development of an action plan to address how your company will accelerate and scale. Topics that will be covered include:

  • Leading a business
  • Hiring and retaining talent
  • Customer acquisition
  • Marketing and communications strategy
  • Scaling operational growth
  • Financing for growth
  • Data analysis and business valuation

You will rejoin your peers and faculty online two to three weeks after the in-person session to assess the execution of your action plan. 

Who Should Enroll

Surge and Grow is for owner-led businesses in any industry who want help accelerating growth for their company. The business is going through change and growth which can be due to a number of factors including distruption in the industry, expanding to new geographic markets, focusing on new customer segments or adding new product lines.

This program is for Founders, CEOs, Presidents and Owners as well as management teams in operations and finance. 

Ideally, your company has a minimum of $2 million in revenue and has been in business for at least 5 years.

Your Faculty Directors

This program is led by Victoria Sassine and Michael Fetters.

Victoria L. Sassine has taught entrepreneurship, marketing, and finance to thousands of small business owners around the world. Her academic experience includes curriculum development and teaching graduate-level MBA courses at the F.W. Olin Graduate School at Babson. She is the lead faculty director for the Goldman Sachs 10,000 Small Businesses at Babson College, a blended learning program that reaches entrepreneurs nationwide.

Sassine's research and consulting work focuses on designing tools and processes to help businesses successfully scale and thrive during growth. She has designed and launched marketing and sales programs nationwide for growing entrepreneurial businesses. Sassine also has worked in strategic financial and marketing management positions in a variety of industries, including biotechnology (Biogen), consumer products (Phillip Morris, Kraft Foods), and petrochemical (Royal Dutch Shell Oil).

Currently, she serves as a mutual fund trustee for numerous investment management firms, including Pantheon Ventures, and AMG Funds. As a trustee, she provides oversight for more than 70 products, comprised of $100 billion assets under management. She also is an advisor for several growing med-tech and CPG enterprises, and a private equity investor.

Sassine serves on the board of several nonprofit organizations, including the Center of Women and Enterprise, one of the largest regional women's business centers in the United States. She earned her MBA from the University of Chicago, Booth School of Business, and her BS in business administration in accounting. She is a certified public accountant.

Michael L. Fetters is a professor of accounting at Babson College and the director on Babson's National Curriculum Design and Launch team for the Goldman Sachs 10,000 Small Businesses initiative as well as on the Curriculum Design and Launch team for the second version of the international Goldman Sachs 10,000 Women Program. He also was the College's first provost and has helped design and launch numerous programs, including Babson's integrated MBA and undergraduate programs. He has been selected twice by the graduate students as the Thomas Kennedy Professor of the Year. He also has won the College's prestigious Walter H. Carpenter Award for Exceptional Contributions to Babson College.

Fetters researches and consults in the areas of strategic planning and data-driven decision making, pedagogical design and executive education. He is on the Board of Advisors and Board of Directors for many small businesses in a variety of industries throughout the country.

Fetters earned his PhD in business and his MBA from the University of Wisconsin-Madison, and his BS from The Ohio State University, and is a CPA.

Accommodation/Registration Details

Cost includes program materials, accommodations, and meals at the award-winning Babson Executive Conference Center. Check-in is at 4 p.m. on Sunday, November 12 and check-out is at 12:30 p.m on Thursday, November 16. 

There will be an informal gathering at the conference center at 7 p.m. on November 12 and the program ends after lunch on Thursday, November 16 at 1 p.m.

This program includes three mandatory online sessions: 90 minutes on Monday, October 30, 60 minutes on Monday November 6, and 30 minutes on Thursday November 9, all starting at 6 p.m. EST prior to the in-person portion. A follow-up online session to present your action plan will be scheduled for two to three weeks after the in-person program.

All participants receive a certificate of completion.

Each session has a limited number of participants to preserve the intimacy and collegiality of the experiencee. Applications are accepted on a first-come, first-served basis.

For more information, including available discounts, read our FAQ »

 

Hear from program faculty and program participants.