Company growth can be rewarding for a business owner, but it can also put stress on an already constrained system. In Surge and Grow, a blended learning program, we will help you anticipate and proactively overcome complex and interconnected changes for growth including:
We know your company's challenges are unique. In this program, we will work with you to develop a solution personalized to your business by evaluating your specific business challenges and your data to develop a plan that you can implement for your business.
What You Will Learn
This intensive blended learning program includes online and in-person sessions across a well-rounded range of topics that address areas specific to the growth of owner-led businesses.
This program starts with two online sessions. These online sessions are designed to help identify your business challenges, introduce you to the faculty, and provide you with an opportunity to collaborate with your peers.
The in-person portion of the program at the Babson campus will involve group exercises and discussions, peer mentoring and the development of an action plan to address how your company will accelerate and scale.
You will rejoin your peers and faculty online two to three weeks after the in-person session to assess the execution of your action plan.
Topics that will be covered include:
Transitioning from Founder to CEO
Often times founders find themselves "caught in the weeds" leaving little time for strategic thinking and decision making. In this opening session of the face to face module participants will work to diagnose their own barriers for successful transition to the role of CEO. We will introduce tools and tactics participants can use to help them manage their own time, develop their leadership skills, build an effective leadership team and hire and retain key talent.
Understanding one's customer buying journey is a critical component to marketing and sales. In this session participants take a deeper look at this process to determine which areas should be a priority, discuss sales tactics that can make an impact, and finally create a marketing dashboard with key metrics that will help predict growth. Participants will also engage to create a communications strategy specific to their business.
Operational Strategies for Growth
Identifying operational challenges can make or break an organizations growth. In this session we will ask participants to determine where these challenges are. Participants will dig deeper into why they have the processes they do and will prioritize specific processes that need attention. Together participants will create a plan for addressing these challenges and most importantly, how to receive buy-in from their team and customers when implementing a new process.
Evaluating your Competition – What are they doing and what can you do about it?
Often times growing companies lose sight of their competition which can prove detrimental to their success. This session will have participants analyze how competition affected their last deal. We will introduce a model to help predict how competitors may disrupt future opportunities and how to ensure that you are leveraging your competitive advantage in the market place.
Disruptive Business Models as Strategies
When firms hit a road block to growth an outdated business model can be the reason. In this session, participants will explore other forms of innovation and, in real life exercises, learn to determine "new ideas" for growth by rethinking everything from pricing to customers.
Alternative Financing for Growth
Traditional sources of funding are not the only ones available to firms these days. This session will discuss financing alternatives for scaling companies including joint ventures, strategic alliances, vendor financing, crowd sourcing and more.
Valuation for Mergers and Acquisitions and Strategic Partnerships
Three out of four firms find themselves unhappy with their strategic alliances. This session focuses on evaluating the benefits and drawbacks of potential alliances and strategic partnerships. We will discuss identifying the right partners and ways to pitch a potential partnership. Participants will learn to employ appropriate techniques to estimate the value of your business, including cash flow and relative valuation methods.
Who Should Enroll
Surge and Grow is for owner-led businesses in any industry who want help accelerating growth for their company. The business is going through change and growth which can be due to a number of factors including disruption in the industry, expanding to new geographic markets, focusing on new customer segments or adding new product lines.
This program is for Founders, CEOs, Presidents and Owners as well as management teams in operations and finance.
Ideally, your company has a minimum of $2 million in revenue and has been in business for at least 5 years.
Your Faculty Directors
This program is led by Victoria Sassine and Michael Fetters.
Victoria L. Sassine has taught entrepreneurship, marketing, and finance to thousands of small business owners around the world. Her academic experience includes curriculum development and teaching graduate-level MBA courses at the F.W. Olin Graduate School at Babson. She is the lead faculty director for the Goldman Sachs 10,000 Small Businesses at Babson College, a blended learning program that reaches entrepreneurs nationwide.
Sassine's research and consulting work focuses on designing tools and processes to help businesses successfully scale and thrive during growth. She has designed and launched marketing and sales programs nationwide for growing entrepreneurial businesses. Sassine also has worked in strategic financial and marketing management positions in a variety of industries, including biotechnology (Biogen), consumer products (Phillip Morris, Kraft Foods), and petrochemical (Royal Dutch Shell Oil).
Currently, she serves as a mutual fund trustee for numerous investment management firms, including Pantheon Ventures, and AMG Funds. As a trustee, she provides oversight for more than 70 products, comprised of $100 billion assets under management. She also is an advisor for several growing med-tech and CPG enterprises, and a private equity investor.
Sassine serves on the board of several nonprofit organizations, including the Center of Women and Enterprise, one of the largest regional women's business centers in the United States. She earned her MBA from the University of Chicago, Booth School of Business, and her BS in business administration in accounting. She is a certified public accountant.
Michael L. Fetters is a professor of accounting at Babson College and the director on Babson's National Curriculum Design and Launch team for the Goldman Sachs 10,000 Small Businesses initiative as well as on the Curriculum Design and Launch team for the second version of the international Goldman Sachs 10,000 Women Program. He also was the College's first provost and has helped design and launch numerous programs, including Babson's integrated MBA and undergraduate programs. He has been selected twice by the graduate students as the Thomas Kennedy Professor of the Year. He also has won the College's prestigious Walter H. Carpenter Award for Exceptional Contributions to Babson College.
Fetters researches and consults in the areas of strategic planning and data-driven decision making, pedagogical design and executive education. He is on the Board of Advisors and Board of Directors for many small businesses in a variety of industries throughout the country.
Fetters earned his PhD in business and his MBA from the University of Wisconsin-Madison, and his BS from The Ohio State University, and is a CPA.
Cost includes program materials, accommodations, and meals at the award-winning Babson Executive Conference Center with check in starting at 4 p.m. on March 4.
This program includes two mandatory online sessions approximately 60 minutes long taking place at 6 p.m. EST on February 26 and March 2. A follow-up online session to present your action plan will be scheduled for two to three weeks after the in-person program.
All participants receive a certificate of completion.
Each session has a limited number of participants to preserve the intimacy and collegiality of the experience. Applications are accepted on a first-come, first-served basis.
For more information, including available discounts, read our FAQ »