Babson Insight Newsletter
Babson Insight is a unique source of thought leadership by Babson Executive Education, a division of Babson College, the No. 1 institution in the world for entrepreneurship education.
Reinvention is a key practice of entrepreneurs. In this issue, we explore how entrepreneurial leaders inside organizations are reinventing the way we think about opportunity development, though it is rarely a comfortable job for them. The Zumba® case study is a particularly interesting example of how two leaders reinvented their careers after failure, then continually experimented to rethink their target customers. Our third article focuses on the concept of the "enterprise" as a reinvented way of thinking about how to inspire bolder leadership. I hope this note finds you embracing bold and momentous undertakings.
Elaine J. Eisenman
Dean, Babson Executive and Enterprise Education
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